The American Genius for Real Estate

AUGUST 19, 2022

Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 trending logo design tips that will instantly boost your brand appeared first on The American Genius Real Estate.

Branding 101

Branding Design Marketing 101

Housing Wire

FEBRUARY 14, 2024

You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+?

Agents 374

Agents Branding Design Development 374

Housing Wire

NOVEMBER 17, 2022

Wisconsin-based mortgage lender Waterstone Mortgage Corporation appointed Chik Quintans its new director of digital marketing, the company announced Thursday. Prior to Waterstone Mortgage, he was a digital marketer at UnderGround Marketing Society LLC. and as digital marketing manager at Absolute Mortgage.

Mortgages 349

Mortgages Marketing Lending Branding 349

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Marketing 322

Marketing Branding Brokerage Agents 322

RIS Media

APRIL 14, 2022

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. That’s where NAR’s Green Designation Course: People, Property, Planet, Prosperity comes in. Learn more about CRD at crd.realtor.

Branding 98

Branding Design Technology Development 98

Housing Wire

APRIL 13, 2023

Change Wholesale is at the forefront of wholesale lending, with the widest variety of products on the market, ranging from traditional lending products to non-traditional products (Alt Doc, Investor/DSCR, Foreign National). As a CDFI (Community Development Financial Institution) — a designation given by the U.S.

Lending 346

Lending Marketing Banks Investor 346

Realty Biz

OCTOBER 10, 2023

In today's digital age, having a unique and identifiable brand for your real estate business is crucial. A strong online presence can help set you apart in a crowded market. Make sure it's simple, memorable, and reflective of your real estate brand's personality. Using them consistently helps in establishing brand recall.

Branding 100

Branding Design Marketing As-is 100

The American Genius for Real Estate

DECEMBER 2, 2020

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 logo design trends for 2021 to boost your branding appeared first on The American Genius Real Estate.

Branding 94

Branding Design Marketing 94

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 347

Marketing Title Lending Branding 347

Housing Wire

APRIL 29, 2021

Renowned speaker coach René Rodriguez will headline HousingWire’s virtual Engage Marketing event on June 17. For Engage Marketing’s keynote, he’ll lead a hands-on workshop on how to practically apply his proprietary AMPLIFII Formula to achieve maximum influence. Not a member?

Marketing 405

Marketing Design Branding Banks 405

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

REM Online

JANUARY 31, 2022

The original post can be found at the following URL: Promoting your brand to different markets. There are four basic markets a real estate sales representative may wish to target. This allows maximum return on investment when designing a brand campaign. Each group requires a slightly different campaign.

Branding 69

Branding Marketing Design Sales 69

The Close

APRIL 26, 2022

If you want to build a personal brand that generates business while you sleep, choosing the right real estate marketing materials is crucial. Second only to your time and emotional energy, your marketing materials are your most precious assets. Think of them as the vehicle that delivers your personal brand to the world. .

Branding 97

Branding Marketing Design Agents 97

Housing Wire

SEPTEMBER 20, 2023

First impressions matter, especially in the luxury real estate market. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. And often your first impression as a brokerage or an agent is your online presence.

Brokerage 372

Brokerage Branding Design Agents 372

Realty Biz

FEBRUARY 19, 2023

Social media marketing is an integral component of brand building for any business today. How The New Feature Intersects with Real Estate Marketing The new Instagram Channels feature represents major opportunities for any real estate professional looking to up their game when it comes to brand-building.

Branding 100

Branding Marketing Agents Design 100

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports. Wondering how?

MLS 326

MLS Branding Land Agents 326

Realty Biz

OCTOBER 18, 2023

Creating a Brand Authority Real Estate Score can be an effective way to rank and differentiate real estate brands or agents based on a variety of factors that denote authority, reliability, and reputation in the market. Local Knowledge : Understanding of local market conditions, trends, communities, and regulations.

Branding 92

Branding Commercial Development Design 92

Housing Wire

FEBRUARY 1, 2024

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Get this template Tip #2: Use a clean but striking layout The design of your website should be clean, professional and easy to navigate.

Land 414

Land Brokerage Branding Agents 414

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 361

Marketing Branding Industrial Technology 361

The American Genius for Real Estate

JANUARY 27, 2022

(MARKETING) Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? The post If your brand or business design feels out of date, try these 7 tips appeared first on The American Genius Real Estate.

Branding 75

Branding Design Marketing As-is 75

1000Watt

FEBRUARY 7, 2023

But the visual identity and brand strategy the company launched with in 2013 had become limiting. This was the charge given to us by Wendy Durand, BHHS SVP of Marketing. Warren Buffett’s brand. BHHS had staked its claim as real estate’s “Forever Brand” a few years back. Everything needed to work, to cohere , worldwide.

Branding 98

Branding Design Agents As-is 98

Broke Agent Media

MAY 18, 2023

Stuck in the weeds of creating your own real estate brand? If you haven’t yet explored ChatGPT ’s potential for saving you hours and hours of time on creating brand messaging, you need this right now. And starting out with an imperfect brand kit is better than not starting at all. I’ve got a fix for that.

Branding 98

Branding Agents Design As-is 98

Inman

MARCH 31, 2023

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices.

Branding 120

Branding Agents Design Brokerage 120

Realtor.com

DECEMBER 30, 2022

Getty Images How about a brand-new home to go with the brand-new year? We zeroed in on the markets predicted to be red-hot in 2023 and found a surprising number of excellent homes with clean slates—they’re all shiny and new and have never been lived in. They are very affordable markets. 5 market on our list.

Branding 80

Branding Marketing Design Closing 80

Housing Wire

NOVEMBER 14, 2023

Altos Reports Altos Reports help real estate professionals generate new leads, close more business, and stay one step ahead of the market. Product Fast Facts #1 Altos offers real-time market insights for any area in the country, delivered via beautifully designed, interactive market reports that are custom-branded for your business. #2

Branding 264

Branding Design Industrial Closing 264

Housing Wire

MAY 3, 2021

That information is still critical this year, that’s why we’ve invited Doug Duncan , senior vice president and chief economist at Fannie Mae , to speak at HousingWire’s virtual Engage Marketing event on June 17. At Fannie Mae, Duncan is responsible for forecasts and analyses of the economy and the housing and mortgage markets.

Marketing 332

Marketing Mortgages Design Branding 332

Housing Wire

APRIL 15, 2021

HousingWire’s fourth-annual Engage Marketing event will feature experts focused on the specifics of mortgage and real estate in a purchase market. The challenges of helping consumers become homeowners in this housing market is why we’ve designed our virtual event around “All Eyes on Purchase.” Not a member?

Marketing 265

Marketing Branding Design Investor 265

The Close

FEBRUARY 26, 2024

While experiential marketing feels like a relatively new buzzword, the truth is that it’s been an inherent part of real estate from the very earliest days of the industry. So, while it sounds really outside of our standard marketing expertise, experiential marketing is firmly in a real estate agent’s wheelhouse. Step Example 1.

Marketing 97

Marketing Branding Brokerage Agents 97

Housing Wire

APRIL 3, 2024

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture.

Branding 304

Branding Mortgages Staging Equity 304

Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. We make great impressions.

Agents 257

Agents Branding Technology Brokerage 257

Inman

JULY 14, 2023

Marketing software company Back At You is getting into the DIY content production game, releasing a new browser application to help the industry promote its brands, agents and properties, according to a company announcement.

Design 145

Design Branding Industrial Agents 145

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. It sets up a domino effect [for market activity].”

Equity 378

Equity Purchase and sale agreement Marketing Lending 378

Realty Biz

JULY 21, 2023

a global industry leader and the most recognized brand in real estate*, is returning to the greater Saint Louis region with the affiliation of CopperKey Realty based in Saint Peters. Chris’ first career was as an executive chef and restauranteur; Cassie worked at her family’s custom home construction and design before turning to real estate.

Branding 79

Branding Marketing Technology Agents 79

RIS Media

MAY 24, 2021

ERA® Real Estate recently received awards recognizing excellence in marketing and design. The projects include a rebranding campaign, a new real estate career website and a new digital magazine in support of ERA Distinctive Properties SM , the brand’s luxury marketing program.

Design 75

Design Marketing Branding Industrial 75

Realty Biz

JULY 26, 2023

In the competitive world of real estate, establishing a strong brand identity is crucial for success. A well-crafted visual identity plays a vital role in differentiating your real estate brand, enhancing brand recognition, and creating a lasting impression on potential clients.

Branding 69

Branding Design Equity Industrial 69

Realty Biz

SEPTEMBER 1, 2021

Branding products are a great way to show appreciation and spread brand awareness with customers, at special events and during promotional moments. However, there are so many more options for branding products that aren’t typically seen. . But company swag and branded materials are key products that can take your brand places.

Branding 112

Branding Design As-is Industrial 112

The Close

JUNE 21, 2022

As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Speaking of ROI, if you need a great logo quickly, check out Tailor Brands. Their easy-to-use logo maker will help you design a professional-looking logo in minutes—without the expense of hiring a designer.

Design 105

Design Branding Brokerage Agents 105