Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 418

Branding Brokerage Commercial Title 418

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 355

Marketing Branding Sales Agents 355

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 397

Branding Commercial Mortgages Industrial 397

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos. This level of customization ensures a cohesive and professional look that aligns with your brand.

Agents 397

Agents Branding Land As-is 397

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 343

Mortgages Branding Development Technology 343

Housing Wire

NOVEMBER 1, 2024

Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. We’ve always been a new-agent company. These teams are hugely growth-minded teams and they want to recruit.

Brokerage 395

Brokerage Branding Industrial Agents 395

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

MAY 5, 2025

According to Realtor.com , the campaign marks the companys largest brand investment in nearly three decades. As the most trusted brand in real estate and the brand most trusted by real estate professionals, partnering with Reba McEntire was an easy choice.

Marketing 347

Marketing Branding Title Design 347

Housing Wire

MAY 7, 2025

the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. The company earned $13 million in adjusted net income in Q1 2025, which marked an improvement of $20 million from the same period last year.

Finance 352

Finance Branding Industrial Mortgages 352

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. ” Joshua J.

Branding 391

Branding Agents Investor As-is 391

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. “Unlike some brands that charge excessive fees to sustain their operations leaving agents feeling nickel-and-dimed Platinum agents only pay for the services they choose.

Brokerage 397

Brokerage Principal Branding Agents 397

Housing Wire

MAY 9, 2025

According to the company, the division will offer custom branding kits, access to national listing platforms such as Land.com and LandWatch.com, and tools such as mapping features, automated reports and presentation builders.

Land 352

Land Brokerage Branding Agents 352

Housing Wire

JANUARY 21, 2025

Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. Additionally, we have a tier-one global luxury brand and network that has been around for 265 years,” Trapani said. Sereno even recruited a new team of agents soon after the deal was completed.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Weve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Marketing 300

Marketing Branding Equity Finance 300

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

OCTOBER 21, 2024

.” The spokesperson continued: “It is clear the government isn’t interested in their own rules, or facts, and are simply including us in this case to score headlines based on our strong brand and prominent position in the industry. We look forward to exposing the government’s massive overreach in this matter.”

Mortgages 511

Mortgages Branding Development Sales 511

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “Our network was eager to elevate the ERA brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market.” “We are proud to be part of that classic piece of Americana.”

Branding 293

Branding Staging Marketing Sales 293

Housing Wire

APRIL 7, 2025

The company also announced that the board had established a capital allocation committee, whose job will be to review CoStars capital structure, as well as how it is allocating funds and its financial targets, including international expansion and investments in its major brands, including Homes.com, LoopNet and Apartments.com.

Branding 387

Branding Investor As-is Agents 387

Housing Wire

APRIL 16, 2025

Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business. Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up.

Brokerage 362

Brokerage Branding Technology Agents 362

Housing Wire

FEBRUARY 9, 2025

Both spots are directed by Taika Waititi and brand spokesperson Dan Levy. In addition, the companys consumer brand awareness rose from 4% to 33%. Homes.com says it plans to continue building awareness of the brand by utilizing the ads after the Super Bowl across television, video streaming, digital, social and audio outlets.

Branding 320

Branding Commercial Title Residential 320

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

DECEMBER 23, 2024

RE/MAX is hoping that its focus on empowering agents through education and technology tools will help attract more agents to the brand, especially those who are newer to the business.

Agents 397

Agents Technology Brokerage Branding 397

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. “We have a strong portfolio of products that support consumers, agents , teams, brokerages and brands.

Technology 370

Technology Branding Development Brokerage 370

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. People remember the star but forget the brand, he explained. Ive always believed that while celebrities and humor are entertaining, they can create noise.

Commercial 369

Commercial Branding Staging Land 369

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond.

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. The financial terms of the deal were not disclosed, but the company will be discussing the acquisition on its third-quarter earnings call on Thursday, according to its announcement.

Branding 395

Branding Agents Development Closing 395

Housing Wire

FEBRUARY 19, 2025

Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. Some of this brand awareness has already resulted in strong net bookings increases. However, he did not elaborate.

Branding 335

Branding Residential Investor Staging 335

Housing Wire

APRIL 24, 2025

No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. Keller Williams is the best place for our agents to continue to grow their business, and it is supported by the best-rated training , systems, and models, Callan said in a statement.

Land 363

Land Brokerage Commercial Branding 363

Housing Wire

OCTOBER 16, 2024

Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

Agents 464

Agents Commercial Land Branding 464