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2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 358
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The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 393

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Quicken brand will be officially retired on July 31

Housing Wire

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” He bought it back from Intuit for $23.3

Branding 387
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Stand out: 6 personal branding tips for brand new real estate agents


Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results.

Branding 132
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Get More Referrals from Staying Top of Mind with Your Own Magazine!

Your own branded publication will be received as a gift to your top clients, and creates an easy opportunity for you to follow up and ask for referrals. Staying top of mind with your sphere is a proven way to gain referrals. Get your free magazine sample today!

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RealTrends 500: Top 5-year movers by transaction sides see big brands on top

Housing Wire

An analysis of the top five-year movers by transaction sides show the big brands at the top. The post RealTrends 500: Top 5-year movers by transaction sides see big brands on top appeared first on HousingWire. The 2022 RealTrends 500 brokerage companies are gaining market share an historic rates. View the full rankings.

Brokerage 412
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The Power of Brand in Today’s Real Estate Market

RIS Media

That’s why brokers and agents should be leaning into the power of their brand. It’s important to note that a brand is more than the colors and font of the logo; it’s the core representation of your business that sets you apart from the rest.… In today’s highly competitive landscape, differentiation is mission-critical to success.

Branding 111
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales.