Branding Related Topics 
Housing Wire
OCTOBER 4, 2024
This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.
Housing Wire
FEBRUARY 14, 2024
If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.
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Housing Wire
JUNE 18, 2024
1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.
Housing Wire
AUGUST 1, 2024
In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.
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Housing Wire
FEBRUARY 23, 2023
“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”
Housing Wire
DECEMBER 7, 2021
One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales.
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