Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 440

Brokerage Branding Industrial As-is 440

Housing Wire

JUNE 12, 2025

There are few brands that can compare to the Century 21 brand when it comes to physical resources, brand identity, and company culture,” Kobetz said. “I Benjamin brings a lifetime of sales experience to the Century 21 brand, but more importantly, he further reinforces the brand’s emphasis on family values,” Miedler said.

Branding 414

Branding Brokerage Commercial Development 414

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 403

Branding Brokerage Commercial Title 403

Housing Wire

JULY 10, 2025

The move expands the footprint of the Century 21 brand along Utah’s Wasatch Range and marks the rebranding of the firm as Century 21 Edges. Century 21 Real Estate has announced the affiliation of Edge Real Estate , a Kaysville, Utah -based brokerage founded by Tiffany Kennard.

Branding 330

Branding Brokerage Technology Agents 330

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents.

Brokerage 372

Brokerage Branding Commercial Land 372

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 353

Marketing Branding Sales Agents 353

Housing Wire

JUNE 17, 2025

Century 21’s franchise-based model allows local autonomy while benefiting from global branding and support. Miedler: From a conversion perspective, we like to look at mom-and-pop brands that match the vision and mission of Century 21 — taking care of the consumer at a high level. Fast forward to 2023, and it’s something like 60%.

Industrial 385

Industrial Marketing Branding Commercial 385

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 388

Agents Branding Marketing Industrial 388

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 388

Branding Commercial Mortgages Industrial 388

Real Estate News

JUNE 12, 2025

HomeSmart CEO Matt Widdows reveals how centralizing tech, services and support has fueled the Arizona-based company’s quiet rise while shaping its culture.

Branding 261

Branding Brokerage 261

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos. This level of customization ensures a cohesive and professional look that aligns with your brand.

Agents 388

Agents Branding Land As-is 388

Real Estate News

JUNE 26, 2025

The union of venerable Baird & Warner and “friendly competitor” Dream Town will create the 2nd-largest brokerage in the region, with about 3,000 agents.

Brokerage 170

Brokerage Branding Closing Agents 170

Housing Wire

JULY 9, 2025

According to the release, PorchLight and its agents will operate under the Compass brand once the merger is completed. I’m incredibly proud of what our team has built over the past two decades and excited to see how our agents will thrive in the years ahead with Compass.” million, according to RealTrends data.

Branding 404

Branding Brokerage Technology Agents 404

Housing Wire

JUNE 6, 2025

We’re seeing deeper engagement from top brands and growing recognition that these rankings are more than a badge — they’re a tool for building credibility, elevating personal brand and driving long-term business growth.”

Agents 414

Agents Branding Residential Banks 414

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Define or refine your brand identity and marketing assets Creating brand assets, such as slogans or color palettes, that nail your mission, vision and values, is harder than it sounds.

Branding 437

Branding Title Agents As-is 437

Housing Wire

JANUARY 8, 2025

The move is part of a repositioning that includes branding of its jumbo loan platform, which will continue to operate under the Sequoia umbrella going forward. Through Aspire, launched in September 2023, Redwood directly originates home equity investments (HEIs).

Equity 417

Equity Loans Lending Branding 417

Housing Wire

NOVEMBER 1, 2024

Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. We’ve always been a new-agent company. These teams are hugely growth-minded teams and they want to recruit.

Brokerage 386

Brokerage Branding Industrial Agents 386

Housing Wire

JUNE 2, 2025

Take a look at the list below and click through each profile to discover how these outstanding leaders are making a meaningful impact across the industry.

Marketing 347

Marketing HR Branding Brokerage 347

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 430

Principal Branding Investor Industrial 430

Housing Wire

JULY 1, 2025

Redfin has adopted a refreshed brand identity and look and feel of “Redfin Powered by Rocket” to further unify the home-buying experience. Rocket Mortgage and Redfin plan to launch additional products and services for homebuyers, real estate agents and mortgage brokers in the coming months, the release confirmed.

VA loan 417

VA loan Finance Equity Branding 417

Housing Wire

JULY 3, 2025

The Century 21 brand name will help elevate our position even further, allowing us to continue to provide our homegrown service, while offering us enhanced tools to streamline our efforts.” We believe that marketing is a vital part of our success, and the marketing tools that the Century 21 brand offers are unparalleled,” he said.

Land 345

Land Brokerage Branding Banks 345

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 403

Marketing Lending Branding Banks 403

Housing Wire

MAY 12, 2025

We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said. Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand.

Principal 333

Principal Branding Development Agents 333

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 403

Purchase and sale agreement Branding Agents Closing 403

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accidentits built with intention.

Branding 303

Branding Brokerage Agents Development 303

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 354

Branding Equity Lending Finance 354

Housing Wire

JUNE 17, 2025

We didn’t want to give up our brand identity,” said Jason Mayo, director of operations at Ferris Realty. eXp’s model lets us keep the Ferris Realty brand while gaining the infrastructure and scale we needed. Plus, teaming up with Joe and Jesse Dau gave us access to an unmatched YouTube ecosystem.”

Brokerage 289

Brokerage Branding Agents As-is 289

Housing Wire

JUNE 12, 2025

Branded as AI Assist, Powered by EliseAI, the new feature will incorporate the company’s LeasingAI technology, which offers renters immediate answers to their questions while streamlining the leasing process for property managers. The integration is expected to launch in the third quarter of 2025.

Property Management 414

Property Management Technology Branding Design 414

Housing Wire

MAY 15, 2025

At the end of Q1 2025, Florance said Homes.com had a dedicated sales team of 370 representatives and that the brand was on track to have 500 reps by the end of June. Supporting this belief is the improvement of Homes.coms unaided brand awareness. Spending money to make money But gaining this unaided brand awareness has not been cheap.

Investor 315

Investor Branding Commercial Residential 315

Housing Wire

JANUARY 21, 2025

Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. Additionally, we have a tier-one global luxury brand and network that has been around for 265 years,” Trapani said. Sereno even recruited a new team of agents soon after the deal was completed.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. “Unlike some brands that charge excessive fees to sustain their operations leaving agents feeling nickel-and-dimed Platinum agents only pay for the services they choose.

Brokerage 387

Brokerage Principal Branding Agents 387

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. ” Joshua J.

Branding 369

Branding Agents Investor As-is 369