Revamp Your Brand

RIS Media

A strong brand identity is essential to helping an agent stand out from the crowd and drum up business. With all the changes happening in real estate, some agents may be looking to spruce up their personal brands and drum up some business.

Quicken brand will be officially retired on July 31

Housing Wire

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.”

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Beyond design: 3 ways to fully leverage your brokerage brand 

Inman

Think branding is just logos and pretty pictures? Focus on these areas to ensure your brand is a true reflection of your real estate business. It goes deeper than that — and if it doesn’t, it should.

The 3-D freedom formula for personal branding

Inman

In the above session from Connect Now, Michael Carr and Tonya Eberhart of BrandFace share their exclusive 3-D Freedom Formula for personal branding, designed to help you define, develop and display a strong personal brand that sets you apart from your competitors.

Branding for Realtors in 2021

REM Online

The original post can be found at the following URL: Branding for Realtors in 2021. The same goes for Realtors that attempt to do all their digital branding and advertising alone. The original post can be found at the following URL: Branding for Realtors in 2021.

5 tips for consistent branding

Inman

Wendy Walker of Wendy Walker Fine Properties spoke with Inman about valuable branding information and the tips she's learned over the years.

Inman Handbook on building a luxury brand

Inman

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe. Agent Inman Handbooks Luxury Luxury Lens Marketing Select Service Teams branding luxury luxury branding luxury marketing marketing personal brand target audience

Your brand is you — have you answered these critical questions?

Inman

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions.

How to build a brand that elevates your business

Inman

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business.

Building a brand? Here are the top 5 do’s and don’ts

Inman

Here are few things you should (and shouldn't) do when building your real estate brand. Agent Brokerage Opinion Select Service 2020 advertising billboards brand brand building build a brand Kris Lindahl pandemic real estate brand

Building Your Brand in 2021

RIS Media

What is a brand? A brand is an emotional thing. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites. Each person reacts to a particular brand based on understanding and trust in its value proposition.

How to build a personal brand from scratch  

Inman

To build your own personal brand, you have to understand who you are first. This is the most important step on the journey of building your brand from scratch, but there's much more to it. .

Building Real Estate Brands for the Future

RIS Media

Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on building a brand that is modern, relevant and irresistible. Many agents are using outdated photos in their branding and marketing.

Inman Handbook: Branding your way to success

Inman

Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman.

Go Green with These Home Brands

American Lifestyle

The post Go Green with These Home Brands appeared first on American Lifestyle Magazine. Green Clean Home Improvement Brand Earth Eco-Friendly Environment Green Living Home Interior Design Lifestyle

Develop a personal brand statement

REM Online

The original post can be found at the following URL: Develop a personal brand statement. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. Advice for Agents brand branding

Create Your Personal Brand Message in 3 Simple Steps

RIS Media

In today’s competitive marketplace, you need a strong personal brand to stand out from the crowd. Here are the steps you can take to create a personal brand message that will position you head and shoulders above the competition: Step One: Discover.

This is the least memorable way to brand your business — don’t do it

Inman

If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead.

Why you should stop building your own real estate brand right now

Inman

You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead. Agent Marketing Opinion Select Service Teams agent brand agent branding alex craig brand building

NextHome launches luxury brand ‘The Casan Collection’

Inman

The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold.".

3 very different boutique brands have 1 thing in common

Inman

We spoke with the founders of three diverse brands to get to know their businesses. Agent Sponsored 3 very different boutique brands have 1 thing in common broker but not owner broker models side start your own brokerage

11 do’s and don’ts to building a rock-solid personal brand

Inman

BrandFace leaders Micheal Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition. Connect Now Marketing Select agent branding BrandFace branding branding tips marketing marketing tips Michael Carr Tonya Eberhart

RISMedia Unveils New Brand Design

RISMedia

The post RISMedia Unveils New Brand Design appeared first on RISMedia's Housecall. Featured Trending brand design new design real estate website redesign

Building a Brand Through Exceptional Service

RIS Media

That is a huge credit to your brand, indicating that the level of service you provide is such high quality that people are no longer asking for just a real estate agent—they’re asking for you. The same thing has happened with other popular brands.

The Real Word: Should agents stop building their brands?

Inman

This week, they'll discuss whether or not real estate agents should build their own brand, the 2021 market and the sale of Tommy Hilfiger’s Connecticut estate. Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics.

How to decide your brand’s DNA as a new agent

Inman

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand.

5 secrets to building a team brand your clients will trust

Inman

Building a well-established brand is what keeps leads flowing and customer retention high. Agent Brokerage Marketing Select Service Teams brand Brand neutrality branding client process Kathleen Black marketing relationships teams

How to monitor your brand without spending major coin

Inman

How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to get bogged down in minutiae of scouring the internet, looking for brand mentions.

Put branding first! How to build a business that attracts growth

Inman

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Agent Back to Basics Columns Marketing Select Service Teams back to basics brand brand-first business branding Kris Lindahl recruiting theme-month-202104

How software helped this brand launch a luxury marketplace

Inman

Brokerage Sponsored back office forbes global forbes global properties How software helped this brand launch a luxury marketplace Propertybase real estate websites

Deciding on the face of your brand? 3 points to consider

Inman

Here's what to think about when putting a face to your brand. Agent Brokerage Marketing Select Service Teams Teams Month agent branding consumer brands facial recognition image Kris Lindahl marketing real estate agent theme-month-202106

Brand trust: The secret to building a thriving brokerage in today’s new normal

Inman

In the above session from Connect Now August, Garrett Jestice, head of marketing at Lucidpress, shows you how to empower agents to help build a brand that earns the confidence and loyalty of your audience, and in turn grows your market share.

4 Steps to Establishing Your Real Estate Brand

RIS Media

When it comes to personal branding, your goal is not to create an image; it’s about building a brand that represents the real you. Decide today what you will do to foster your personal real estate brand.

How do you know you’re affiliated with the right brand?

Inman

Does your brand offer the tools, resources, and support you need for sustainable business growth, professional development and personal well-being? Agent Sponsored How do you know you’re affiliated with the right brand?

How to Host Giveaways to Boost Engagement and Brand Awareness

RIS Media

For those who are looking to boost their engagement and brand awareness, however, adding giveaways across your social platforms can help generate more traffic and offer a fun and unique experience for your clients and leads.

Does Your Branding Speak for Itself?

RIS Media

Unsurprisingly, your branding process plays a major role in helping you be the best and shine the brightest. Your branding lets people in your sphere know that you are still there, and you welcome their business. ” Ready to try a branding experiment?

Create an Authentic Personal Brand

RIS Media

The post Create an Authentic Personal Brand appeared first on RISMedia. Tip of the Day

RISMedia Unveils New Brand Design

RIS Media

Leading design and branding agency Real Estate Webmasters provided RISMedia’s new, modern look and tagline, “Integrity in Real Estate,” to help define the future of the storied brand. REW) to achieve this transformational change to its business and brand.

Frontgate sheds brokerage to bring boutique brand to exclusive communities

Inman

Turns out the brokerage itself wasn’t the brand. Brokerage Sponsored boutique agency boutique brokerage compass Dana Olmes Frontgate Frontgate sheds brokerage to bring boutique brand to exclusive communities Hidden Hills Jeff Biebuyck kris vann side Side Inc

Realogy’s expansion brands CMO shares how to lead with soul

Inman

Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic.