3 rules for keeping your brokerage’s branding in check

Inman

When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding.

Quicken brand will be officially retired on July 31

Housing Wire

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.”

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Your branding is costing you money: Here’s how to fix it

Inman

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them.

The 3-D freedom formula for personal branding

Inman

In the above session from Connect Now, Michael Carr and Tonya Eberhart of BrandFace share their exclusive 3-D Freedom Formula for personal branding, designed to help you define, develop and display a strong personal brand that sets you apart from your competitors.

7 Unique Branding Products

Realty Biz

Branding products are a great way to show appreciation and spread brand awareness with customers, at special events and during promotional moments. However, there are so many more options for branding products that aren’t typically seen. . Unleash Your Unique Branding Magic.

Beyond design: 3 ways to fully leverage your brokerage brand 

Inman

Think branding is just logos and pretty pictures? Focus on these areas to ensure your brand is a true reflection of your real estate business. It goes deeper than that — and if it doesn’t, it should.

Branding for Realtors in 2021

REM Online

The original post can be found at the following URL: Branding for Realtors in 2021. The same goes for Realtors that attempt to do all their digital branding and advertising alone. The original post can be found at the following URL: Branding for Realtors in 2021.

Take your marketing and branding to the next level this September

Inman

All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts.

Revamp Your Brand

RIS Media

A strong brand identity is essential to helping an agent stand out from the crowd and drum up business. With all the changes happening in real estate, some agents may be looking to spruce up their personal brands and drum up some business.

Develop a personal brand statement

REM Online

The original post can be found at the following URL: Develop a personal brand statement. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. Advice for Agents brand branding

Inman Handbook on building a luxury brand

Inman

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe. Agent Inman Handbooks Luxury Luxury Lens Marketing Select Service Teams branding luxury luxury branding luxury marketing marketing personal brand target audience

Your brand is you — have you answered these critical questions?

Inman

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions.

Building Your Brand in 2021

RIS Media

What is a brand? A brand is an emotional thing. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites. Each person reacts to a particular brand based on understanding and trust in its value proposition.

How to build a personal brand from scratch  

Inman

To build your own personal brand, you have to understand who you are first. This is the most important step on the journey of building your brand from scratch, but there's much more to it. .

Building a brand? Here are the top 5 do’s and don’ts

Inman

Here are few things you should (and shouldn't) do when building your real estate brand. Agent Brokerage Opinion Select Service 2020 advertising billboards brand brand building build a brand Kris Lindahl pandemic real estate brand

Inman Handbook: Branding your way to success

Inman

Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman.

Building Real Estate Brands for the Future

RIS Media

Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on building a brand that is modern, relevant and irresistible. Many agents are using outdated photos in their branding and marketing.

How to build a brand that elevates your business

Inman

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business.

Ryan Serhant on building a personal brand: ‘No one is just an agent’

Inman

The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads. Brokerage Lifestyle Luxury Marketing Marketing & Branding Month Select compass instagram Nest Seekers re/max Ryan Serhant Serhant.

Go Green with These Home Brands

American Lifestyle

The post Go Green with These Home Brands appeared first on American Lifestyle Magazine. Green Clean Home Improvement Brand Earth Eco-Friendly Environment Green Living Home Interior Design Lifestyle

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

Inman

Realogy's Jennifer Marchetti shares what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller.

Agents: Boost your business through self-marketing and branding

Inman

If you aren’t investing in yourself through marketing and branding, you are leaving money on the table. Agent Sponsored Agents: Boost your business through self-marketing and branding andrew sprenkle ivre low cost brokerage

Hit replay! 6 marketers who are building communities and their brands

Inman

Agent Columns Lead Generation Marketing Marketing & Branding Month Service Teams hit replay inman connect Inman Connect Las Vegas Inman Connect New York inman events Jason Cassity katie lance marki lemons ryhal social media social media marketing theme-month-202109

Realogy Expansion Brands Adds VP of Learning to Leadership Team

RIS Media

Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, announced the addition of Peter McMahon to the leadership team. We are thrilled to welcome someone of his caliber to the Realogy Expansion Brands team.”. “I’m

How to decide your brand’s DNA as a new agent

Inman

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand.

Empower Your Agents to Become Personal Branding Experts

RIS Media

The stronger their personal brand is, the more your business will thrive. It’s your job to help them gain those skills and become branding experts. The first step toward empowering your agents is to help them build their personal brands.

Unify Your Brokerage’s Brand

RIS Media

NAR PULSE—Connect with the 5-billion-dollar REALTOR® brand in a concrete way by unifying your agents with.realtor and.realestate web addresses. Rev up your brokerage’s brand and, as a collective force, compete with the big shots in your market.

NextHome launches luxury brand ‘The Casan Collection’

Inman

The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold.".

The Real Word: Should agents stop building their brands?

Inman

This week, they'll discuss whether or not real estate agents should build their own brand, the 2021 market and the sale of Tommy Hilfiger’s Connecticut estate. Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics.

Create Your Personal Brand Message in 3 Simple Steps

RIS Media

In today’s competitive marketplace, you need a strong personal brand to stand out from the crowd. Here are the steps you can take to create a personal brand message that will position you head and shoulders above the competition: Step One: Discover.

Why you should stop building your own real estate brand right now

Inman

You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead. Agent Marketing Opinion Select Service Teams agent brand agent branding alex craig brand building

Building a Brand Through Exceptional Service

RIS Media

That is a huge credit to your brand, indicating that the level of service you provide is such high quality that people are no longer asking for just a real estate agent—they’re asking for you. The same thing has happened with other popular brands.

Put branding first! How to build a business that attracts growth

Inman

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Agent Back to Basics Columns Marketing Select Service Teams back to basics brand brand-first business branding Kris Lindahl recruiting theme-month-202104

5 secrets to building a team brand your clients will trust

Inman

Building a well-established brand is what keeps leads flowing and customer retention high. Agent Brokerage Marketing Select Service Teams brand Brand neutrality branding client process Kathleen Black marketing relationships teams

How to monitor your brand without spending major coin

Inman

How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to get bogged down in minutiae of scouring the internet, looking for brand mentions.