The 3-D freedom formula for personal branding

Inman

In the above session from Connect Now, Michael Carr and Tonya Eberhart of BrandFace share their exclusive 3-D Freedom Formula for personal branding, designed to help you define, develop and display a strong personal brand that sets you apart from your competitors.

Inman Handbook on building a luxury brand

Inman

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe. Agent Inman Handbooks Luxury Luxury Lens Marketing Select Service Teams branding luxury luxury branding luxury marketing marketing personal brand target audience

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5 tips for consistent branding

Inman

Wendy Walker of Wendy Walker Fine Properties spoke with Inman about valuable branding information and the tips she's learned over the years.

Does Your Branding Speak for Itself?

RIS Media

Unsurprisingly, your branding process plays a major role in helping you be the best and shine the brightest. Your branding lets people in your sphere know that you are still there, and you welcome their business. ” Ready to try a branding experiment?

How to build a personal brand from scratch  

Inman

To build your own personal brand, you have to understand who you are first. This is the most important step on the journey of building your brand from scratch, but there's much more to it. .

Your brand is you — have you answered these critical questions?

Inman

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions.

NextHome launches luxury brand ‘The Casan Collection’

Inman

The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold.".

Develop a personal brand statement

REM Online

The original post can be found at the following URL: Develop a personal brand statement. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. Advice for Agents brand branding

Sotheby’s International Realty® Brand Expands Presence in Arkansas

Sotheby's International Real Estate

The addition marks the Sotheby’s International Realty ® brand’s continued growth in Arkansas and its second company in the state. In 2019, the brand achieved a record global sales volume of $114 billion USD. BRAND NEWS Arkansas Brand News Press Release Sotheby's International Realty

11 do’s and don’ts to building a rock-solid personal brand

Inman

BrandFace leaders Micheal Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition. Connect Now Marketing Select agent branding BrandFace branding branding tips marketing marketing tips Michael Carr Tonya Eberhart

How to decide your brand’s DNA as a new agent

Inman

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand.

How to monitor your brand without spending major coin

Inman

How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to get bogged down in minutiae of scouring the internet, looking for brand mentions.

This is the least memorable way to brand your business — don’t do it

Inman

If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead.

Realogy’s expansion brands CMO shares how to lead with soul

Inman

Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic.

Brand Report: Three Months of Record-Breaking Home Sales

RIS Media

The post Brand Report: Three Months of Record-Breaking Home Sales appeared first on RISMedia. The streak of record-shattering home sales stretched to three months in September, as closings rose 21.1 percent from a year ago.

Building Your Brand With Video Content

RIS Media

Branding your real estate business is crucial to building a business that will withstand changes in the market. Luckily, there is a highly effective and low-cost way to build your brand—via content, specifically video content.

@properties is launching a franchise brand

Inman

Chris Lim, the founder of the defunct Climb Real Estate brand, will lead the @properties nationwide franchise rollout, it was announced Tuesday. Brokerage Industry News Select @properties chris lim Climb Real Estate mike golden realogy Thad Wong

Brand trust: The secret to building a thriving brokerage in today’s new normal

Inman

In the above session from Connect Now August, Garrett Jestice, head of marketing at Lucidpress, shows you how to empower agents to help build a brand that earns the confidence and loyalty of your audience, and in turn grows your market share.

Starting a podcast? Nail these 3 brand-building basics

Inman

Agent Brokerage Marketing Marketing & Branding Month Select Service content David Parnes James Harris launch marketing niche Planning content podcast podcasters Positively Chaotic Starting a podcast theme-month-202009

The secret to finding your perfect brand and marketing plan

Inman

Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype.

Annie Switt on why ‘Keller Williams’ brand stands for agent-centric’

Inman

Interviews Marketing Marketing & Branding Month Profiles Select Theme Months Annie Switt keller williams marketing marketing and branding theme-month-202009

From startup to powerhouse brokerage: How Compass built its brand

Inman

Interviews Marketing Marketing & Branding Month Profiles Select cmo compass marketing marketing month Matt Spangler real estate marketing robert reffkin

Become a Beacon of Light to Incorporate Personal Growth Into Your Brand

RIS Media

Here’s how you can be a light in the darkness for others and make personal growth and empowerment a part of your brand. By sprinkling a motivational and upbeat spirit into your communications, it will become an integral part of your brand.

With app launch, MoveEasy becomes agents’ branded platform

Inman

Industry News News Brief Select Teams Technology apps branded apps homeadvisor MoveEasy moving moving apps online moving services PropTech real estate technology updates relocation technology news

Get the scoop on marketing and branding this September at Inman

Inman

September is Marketing and Branding Month at Inman. Agent Marketing Marketing & Branding Month branding marketing marketing and branding month theme-month-202009That means we’re talking to the CMOs at major brokerages.

Go Further, Faster—Amplify Your Personal Brand With Video

Real Trends

But have you considered the power of using video to build your personal brand and expand your sphere of influence as a real estate agent? Video marketing is a powerful tool. No doubt, you’ve considered the benefits of using virtual tours to market the homes you’ve listed.

Building Your Brand With Video Content

RIS Media

Branding your real estate business is crucial to building a business that will withstand changes in the market. Luckily, there is a highly effective and low-cost way to build your brand—via content, specifically video content.

Brand Report: Realogy’s Third Quarter 2020 Financial Results

RIS Media

“Our strategic progress, agent and brand power, and technology initiatives, amplified by the very strong housing market, drove Realogy’s results. The post Brand Report: Realogy’s Third Quarter 2020 Financial Results appeared first on RISMedia. Realogy Holdings Corp.

What’s in a name? It’s the key to your brand

REM Online

It’s the key to your brand. Real estate businesses that perform badly in the industry do so because they generally have an underperforming brand. Why is branding necessary? It’s the key to your brand. What's New brand branding marketing

Building Your Real Estate Brand With Facebook Groups

RIS Media

The post Building Your Real Estate Brand With Facebook Groups appeared first on RISMedia. Being the expert and setting up social media profiles in your area are just the first steps to generating leads for your real estate business. Once you’ve taken care of the basics, it’s time to think about creating some Facebook Groups to win the chance to engage directly with members in your area.

How To Optimize Your Real Estate Brand

Boom Town

A brand isn’t just a logo, it’s a promise. Join us to learn how to better define your brand and how a few simple adjustments can drastically impact your level of success in real estate. How to brand your services. The post How To Optimize Your Real Estate Brand appeared first on BoomTown! Webinars Branding Business Strategies Real Estate Industry Tactics for AgentsThe more you can deliver on your promise, the better your business grows.

Growing your brand through YouTube? 3 tips to start off strong

Inman

An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running.

Marketing Matters: How to Build Your Brand and Stand Out in a Competitive Market

RIS Media

Here, the company’s Chief Marketing Officer Casey Hurbis discusses key marketing trends real estate professionals should follow to build their brand and stand out among the competition.

What Is Brand Positioning And Why Should You Care?

Agent Fire

Active brand positioning lets you stand out from the crowd, increase brand recognition, and encourages brand loyalty. What Is Brand Positioning And Why Should You Care?

Steal these 9 chic promotional gifts for better branding

Inman

Merch, swag, promos. Whatever you call them, here's a list of 2020-appropriate ideas for promotional gifts. If you hear, "I've heard of you," then know your marketing dollars are well spent.