Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 301
article thumbnail

The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 350
article thumbnail

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Inman

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.

Branding 152
article thumbnail

QUIZ: Determine which of these is your brand archetype

Inman

There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out.

Branding 157
article thumbnail

Get More Referrals from Staying Top of Mind with Your Own Magazine!

Your own branded publication will be received as a gift to your top clients, and creates an easy opportunity for you to follow up and ask for referrals. Staying top of mind with your sphere is a proven way to gain referrals. Get your free magazine sample today!

article thumbnail

A graphic artist’s take on maintaining brand identity

Inman

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices.

article thumbnail

Anthony Hitt unveils brand refresh at Engel & Völkers’ EVX conference

Inman

Engel & Völkers' luxury agents poured into Miami this week for the company's 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage's "Refined" brand refresh.

Brokerage 157
article thumbnail

How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

article thumbnail

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales.