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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 423
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2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 353

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The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 383
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Building a Luxury Brand From Scratch

RIS Media

Above, RE/MAX’s Carly Carey Imagine you could start a team in 2024 with every possible advantage: access to the best real estate coaches and business leaders across the entire globe; a database of 10,000-plus recently captured leads with hundreds more added every month; the best website, marketing and CRM technology available; a full-time staff (..)

Branding 119
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Get More Referrals from Staying Top of Mind with Your Own Magazine!

Your own branded publication will be received as a gift to your top clients, and creates an easy opportunity for you to follow up and ask for referrals. Staying top of mind with your sphere is a proven way to gain referrals. Get your free magazine sample today!

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How to empower agents and grow your brand in the wake of commission lawsuits

Housing Wire

The power of words Any recent litigation isn’t a roadblock for your brand or brokerage; it’s an opportunity for growth. Competitive edge reassurance: Agents feel the pressure of rising competition. Explain how your strategies equip them with a competitive edge.

Branding 398
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How do you define a luxury brokerage brand?


Whether you’re looking to move up to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers insights and advice for putting that luxury polish on your branding.

Branding 187
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales.