Housing Wire

MAY 12, 2021

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” He bought it back from Intuit for $23.3

Branding 377

Branding Mortgages Loans Lending 377

Inman

MARCH 7, 2023

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it's time to upgrade your branding, Bernice Ross has the insights you need.

Branding 146

Branding Closing Agents Agents 146

Inman

MARCH 13, 2023

Luxury buyers place a high value on acquiring the world’s most iconic brands, so it’s only natural they would appreciate an acclaimed name when making their next great real estate purchase.

Branding 148

Branding Agents Agents 148

Inman

FEBRUARY 1, 2023

The company refreshes its brand identity for the main franchise and luxury brands ahead of its 10th anniversary. The new look will roll out through a phased approach starting this week, the company said.

Branding 148

Branding Brokerage Brokerage Marketing 148

Inman

MARCH 16, 2023

Watch experts discuss the latest iBuying trends, mastering branding and positioning, and tactics to secure listings in a competitive market. The newest Inman Access classes are live!

iBuyer 146

iBuyer Branding Marketing Marketing 146

Housing Wire

APRIL 5, 2022

An analysis of the top five-year movers by transaction sides show the big brands at the top. The post RealTrends 500: Top 5-year movers by transaction sides see big brands on top appeared first on HousingWire. The 2022 RealTrends 500 brokerage companies are gaining market share an historic rates. View the full rankings.

Brokerage 379

Brokerage Brokerage Branding Agents 379

1000Watt

FEBRUARY 7, 2023

But the visual identity and brand strategy the company launched with in 2013 had become limiting. Warren Buffett’s brand. BHHS had staked its claim as real estate’s “Forever Brand” a few years back. The Berkshire Hathaway brand is anchored in stability, trust, and values that endure. 1,500 offices. 50,000 agents.

Branding 83

Branding Agents Agents Design 83

Broke Agent Media

MARCH 14, 2023

BAM’s Key Details: Every year, T3 Sixty releases T3 Top 5 rankings, which list the nation’s five largest real estate enterprise companies, brokerages, franchise brands and franchisees. Yesterday, the T3 Top 5 rankings were released, showcasing the largest real estate enterprises, brokerages, franchise brands and franchisees.

Brokerage 78

Brokerage Brokerage Branding Agents 78

Inman

MARCH 10, 2023

Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. People will remember your profile sometimes more often than they will remember your name if you do it right.

Branding 145

Branding Marketing Marketing Agents 145

Inman

JANUARY 25, 2023

Anywhere Brands President Sue Yannacone argued at Inman Connect New York on Wednesday that franchising helps brokerages scale up, and gives them tools they couldn't otherwise access.

Brokerage 167

Brokerage Brokerage Branding Technology 167

Real Trends

FEBRUARY 24, 2023

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 64

Branding Agents Agents Marketing 64

Realty Biz

SEPTEMBER 1, 2021

Branding products are a great way to show appreciation and spread brand awareness with customers, at special events and during promotional moments. However, there are so many more options for branding products that aren’t typically seen. . But company swag and branded materials are key products that can take your brand places.

Branding 117

Branding As-is Design Industrial 117

Inman

MARCH 10, 2023

Find out how to use it more effectively in your branding and marketing. Color can make a difference in everything from how you feel to how you’re perceived.

Brokerage 137

Brokerage Brokerage Branding Marketing 137

Realty Biz

FEBRUARY 19, 2023

Social media marketing is an integral component of brand building for any business today. How The New Feature Intersects with Real Estate Marketing The new Instagram Channels feature represents major opportunities for any real estate professional looking to up their game when it comes to brand-building.

Branding 107

Branding Marketing Marketing Agents 107

The Residential Specialist

DECEMBER 20, 2022

When you think about how to build your personal brand, it’s good to go examine important relationships in your life. In the class I am leading for RRC, “Building a Personal Brand,” we will go over what a successful brand is—and what it is not. Your brand is a feeling that people get about you. By Brian Copeland, CRS.

Branding 52

Branding As-is Closing Industrial 52

Easy Agent Pro

OCTOBER 3, 2022

Real Estate Website Branding Guide . Aesthetics may seem like just appearances but they can make a huge difference in how visitors perceive your brand and company. In this real estate website branding guide, we’ll go over all the considerations to make while establishing your site to attract leads and grow as an agent. .

Branding 84

Branding Agents Agents Design 84

Realty Biz

MARCH 27, 2023

PinPoint SM , a proprietary BHGRE brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in effectively reaching potential buyers for specific properties.

Brokerage 72

Brokerage Brokerage Branding Agents 72

Realty Biz

FEBRUARY 27, 2023

She now becomes the Better Homes and Gardens ® Real Estate brand’s first Black female owner. We chose to affiliate with the Better Homes and Gardens Real Estate brand because, in our opinion, it surpasses all other brands. As we move forward with our careers, we have chosen to participate in owning our own brokerage.

Brokerage 89

Brokerage Brokerage Branding Agents 89

Realty Biz

JANUARY 12, 2022

As a startup owner, you might assume that branding is only essential for big enterprises like Apple, Google, and Burger King. However, branding is necessary for startups as your company’s identity; your audience won’t find you without an identity. There are tons of tools out there to help you create a strong brand.

Branding 96

Branding Marketing Marketing As-is 96

Realty Biz

OCTOBER 25, 2022

The ERA network was also the first national real estate brand to offer home warranties in 1973 and we were also the first to offer a guaranteed home sale program. There are many other firsts, but one that shows our relevance today is that we pioneered the flexible branding model. As we celebrate 50 years, we are also looking ahead.

Branding 105

Branding Agents Agents Brokerage 105

The American Genius for Real Estate

AUGUST 19, 2022

Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 trending logo design tips that will instantly boost your brand appeared first on The American Genius Real Estate.

Branding 100

Branding Design Marketing Marketing 100

The Close

NOVEMBER 18, 2022

As we head into the holiday season, it’s the time to focus your attention on your branding and top of the funnel marketing. Branding will boost your visibility and keep you top of mind in the coming months. Real estate signs are a great way to get a lot of eyeballs on you, your brand, your listings, and so much more.

Branding 82

Branding Marketing Marketing Agents 82

The American Genius for Real Estate

JULY 16, 2022

(EDITORIAL) Your marketing is only as strong as the brand you create. The post How experts create authentic and memorable brands appeared first on The American Genius Real Estate. Make sure you’re creating something with gusto and follow our tips!

Branding 69

Branding Marketing Marketing As-is 69

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Marketing Agents 135

RIS Media

MARCH 8, 2021

Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on building a brand that is modern, relevant and irresistible. Take it a step further by defining who your perfect client is and building your brand around them. Marketing personas. Professional photos.

Branding 103

Branding Agents Agents Lending 103

RIS Media

OCTOBER 12, 2020

Unsurprisingly, your branding process plays a major role in helping you be the best and shine the brightest. Your branding lets people in your sphere know that you are still there, and you welcome their business. If your brand is doing its job, it will keep you top-of-mind when an individual in your sphere is ready to buy or sell.

Branding 103

Branding Agents Agents Marketing 103

RIS Media

MARCH 10, 2021

In today’s competitive marketplace, you need a strong personal brand to stand out from the crowd. Here are the steps you can take to create a personal brand message that will position you head and shoulders above the competition: Step One: Discover. .” Recall situations where you embodied your brand.

Branding 111

Branding Brokerage Brokerage Development 111

Realty Biz

FEBRUARY 7, 2022

We are honored that the HomeSmart brand has been recognized as trustworthy by our clients,” HomeSmart CEO and Founder Matt Widdows said. Over the course of a year, 7,244 clients who had used a brokerage while shopping for a home were surveyed and asked their opinions about different real estate brokerages brands.

Branding 86

Branding Brokerage Brokerage Residential 86

Realty Biz

JUNE 14, 2022

Building brand visibility on LinkedIn is essential for B2B real estate pages. Use it to build brand authorit y, attract followers with a direct interest in your business, to inform, recruit, and communicate with leads and peers. . This feature will help you gain brand exposure and more followers to your Page.

Branding 86

Branding Agents Agents Marketing 86

RIS Media

MAY 20, 2021

A strong brand identity is essential to helping an agent stand out from the crowd and drum up business. With all the changes happening in real estate, some agents may be looking to spruce up their personal brands and drum up some business. An agent’s logo sets the foundation and design of their personal brand.

Branding 59

Branding Agents Agents Brokerage 59

RIS Media

DECEMBER 9, 2020

That is a huge credit to your brand, indicating that the level of service you provide is such high quality that people are no longer asking for just a real estate agent—they’re asking for you. The same thing has happened with other popular brands. Instead of asking for the actual product, people might just request the brand name.

Branding 93

Branding Agents Agents As-is 93

RIS Media

FEBRUARY 14, 2021

What is a brand? A brand is an emotional thing. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites. Each person reacts to a particular brand based on understanding and trust in its value proposition. Therefore, you are the manager of your real estate brand.

Branding 76

Branding Brokerage Brokerage Agents 76

RIS Media

APRIL 29, 2022

The report, conducted by Quester among agents and brokers across top national real estate brands, aims to keep a finger on the pulse of what real estate professionals value in their careers. A hot market makes for happy agents, with only 9% of all surveyed agents across all brands reporting that they plan to switch affiliation this year (vs.

Branding 98

Branding Agents Agents Brokerage 98

Realty Biz

DECEMBER 2, 2022

Launching the brokerage with the Better Homes and Gardens ® Real Estate brand, Palmer can build a full-service firm where agents will have access to proprietary avenues for lead generation, technology resources and business-building tools. I couldn’t think of a better brand to help me build a real estate firm in Thomasville.

Brokerage 91

Brokerage Brokerage Branding Agents 91

Realty Biz

JULY 25, 2022

As a real estate agent, it’s essential to build your social media brand. Building a social media brand can be time-consuming. Don’t pressure yourself to produce more content if it sacrifices the overall quality and alignment with your brand. To build your social media brand, you must be involved in the community.

Agents 112

Agents Agents Branding Marketing 112