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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 420
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2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 380
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The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 391
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5 master-your-market steps to effective real estate branding

Inman

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity.

Branding 180
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Get More Referrals from Staying Top of Mind with Your Own Magazine!

Your own branded publication will be received as a gift to your top clients, and creates an easy opportunity for you to follow up and ask for referrals. Staying top of mind with your sphere is a proven way to gain referrals. Get your free magazine sample today!

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8 secrets to creating a truly impactful personal brand

Inman

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better.

Branding 165
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How to empower agents and grow your brand in the wake of commission lawsuits

Housing Wire

The power of words Any recent litigation isn’t a roadblock for your brand or brokerage; it’s an opportunity for growth. Competitive edge reassurance: Agents feel the pressure of rising competition. Explain how your strategies equip them with a competitive edge.

Branding 401
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales.