December, 2023

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How to leverage pop culture moments to improve your listings

Inman

When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention.

Marketing 206
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Housing inventory defied all predictions in 2023

Housing Wire

Going into 2023, people thought housing inventory would skyrocket, home prices would crash, and we would see the housing market of 2008 all over again. We created this weekly tracker at the end of 2022 to give people a live weekly outlook on everything that drives the housing market and which factors to follow. Those reading the tracker would have understood why the housing market dynamics shifted on Nov. 9, 2022, and they’ll be ready for what’s coming next.

Mortgages 509
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What to Do With Your Home if You Buy a Second Property

RIS Media

The decision to buy a second property brings a host of considerations, and one of the most crucial among them is whether to sell or rent your existing home. This dilemma requires careful evaluation of financial, emotional, and strategic factors to ensure that the choice aligns with your goals and circumstances. We will explore renting… The post What to Do With Your Home if You Buy a Second Property appeared first on RISMedia.

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Zillow files antitrust suit against real estate listing services

Seattle Times Real Estate

The case is the latest challenge to established real estate players, after a federal jury decision dealt a blow to long-standing industry commission practices.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Fannie and Freddie Serious Delinquencies in November: Single Family Mostly Unchanged, Multi-Family Increased

Calculated Risk Real Estate

Single-family serious delinquencies were mostly unchanged in November, however, multi-family serious delinquencies increased. Freddie Mac reported that the Single-Family serious delinquency rate in November was 0.54%, unchanged from 0.54% October. Freddie's rate is down year-over-year from 0.66% in November 2022. This is below the pre-pandemic lows.

Loans 131

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The top 10 real estate advice articles of 2023

Inman

This year's top how-tos run the gamut from commission conversations to content creation. Ranked by highest readership, here are the top how-tos from Inman contributors this year.

Brokerage 194
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Opinion: To support low-income borrowers, return Fannie Mae and Freddie Mac to the private sector

Housing Wire

Since the 2008 housing crisis , there have been significant changes that prompted the Treasury to place Fannie Mae and Freddie Mac under conservatorship. While the conservatorship has allowed for the mortgage market to be restored to its pre-crisis state and strengthened these two government-sponsored entities (GSEs), there are significant downsides to maintaining the status quo indefinitely.

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How Much Does It Cost to Build a Luxury Home

RIS Media

Building a luxury home is a dream for many, but the path to turning that dream into reality involves careful planning and a thorough understanding of the costs involved. Whether you envision a sprawling mansion with breathtaking views or a modern oasis with cutting-edge amenities, the cost of building a luxury home can vary significantly.… The post How Much Does It Cost to Build a Luxury Home appeared first on RISMedia.

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Molbak’s to close due to Woodinville redevelopment’s collapse, family says

Seattle Times Real Estate

Molbak’s Garden + Home is working out details of its closure after 67 years, according to its CEO, who says "there are no financially viable options" to move forward.

Closing 132
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Case-Shiller: National House Price Index Up 4.8% year-over-year in October

Calculated Risk Real Estate

S&P/Case-Shiller released the monthly Home Price Indices for October ("October" is a 3-month average of August, September and October closing prices). October closing prices include some contracts signed in June, so there is a significant lag to this data. Here is a graph of the month-over-month (MoM) change in the Case-Shiller National Index Seasonally Adjusted (SA).

Finance 127
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Former Gowanus Brewery, Clinton Hill Warehouse Slated to Become Migrant Shelters

Brownstoner

Under emergency contracts relating to the migrant crisis, and with little public oversight, warehouses in Gowanus and Clinton Hill are being converted into large homeless shelters that could potentially operate for years. A long-vacant former brewery building at 130 3rd Street in Gowanus is being converted into a 400-bed homeless… Read More > The post Former Gowanus Brewery, Clinton Hill Warehouse Slated to Become Migrant Shelters appeared first on Brownstoner.

Marketing 131
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How low can they go? Mortgage rates back under 7% this week

Inman

Mortgage rates keep falling after Powell tries to deflate expectations for the spring rate, as three new reports released this week suggest the economy is, in fact, losing steam.

Mortgages 198
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Mortgage rates should drop below 7% as housing demand picks up

Housing Wire

What a week! Mortgage rates almost fell below 7%, the 10-year yield is below 4.25% again, and people are seriously talking about Fed rate cuts in 2024. Times can change quickly, which is why we created the weekly tracker so you have the information you need in real-time. Purchase application data Hello, early Christmas present! Mortgage rates have fallen by almost 1% in a short time, and it has created four straight weeks of positive purchase application data.

Mortgages 542
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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What to Know About Starting a Career in Real Estate

RIS Media

Embarking on a real estate career can be exciting and rewarding, allowing individuals to thrive in a dynamic and ever-evolving industry. Whether you are considering a switch in careers or entering the workforce for the first time, understanding the intricacies of starting a career in real estate is crucial. In this comprehensive guide, we will… The post What to Know About Starting a Career in Real Estate appeared first on RISMedia.

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What Is a Good ROI on Rental Property?

Bigger Pockets

A good ROI on rental property typically ranges from 6% to 10%, although this can vary with location, property type, and market conditions. In some areas, ROIs over 12% are possible, while in expensive urban locations, a 4% to 6% ROI may still be favorable.

Marketing 126
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Seattle continues to defy gravity, at least up in the sky

Seattle Times Real Estate

It turns out downtown Seattle is booming, if you know where to look, which is up. Life at street level is still ailing; Seattle's action lately is all in the sky.

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Property Tax Revenue Continues to Climb

Eye on Housing

NAHB analysis of the Census Bureau’s quarterly state and local tax data shows that $129 billion in taxes were paid by property owners in the third quarter of 2023 (not seasonally adjusted).[1] In the four quarters ending Q3 2023, state and local governments collected $757 billion of property tax revenue—an 11.6% increase over Q3 2022. The year-over-year growth rate of property tax revenue.

Sales 121
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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3 tips for networking at non-real estate luxury events

Inman

When luxury real estate agents need to foster their referral networks and forge new professional relationships, industry events are fundamental. But what about when you want to connect with prospective clients?

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The Federal Reserve delivers lower rates for Christmas

Housing Wire

The Federal Reserve played the good grinch for Christmas this year and delivered the best gift for homebuyers nationwide, leading to lower mortgage rates. The 10-year yield and mortgage rates fell together after the Fed meetings, which gave us mortgage rates under 7% last week. Mortgage rates and the 10-year yield What a crazy week! Not too long ago, on jobs Friday, I was on the HousingWire Daily podcast saying it’s time to declare war on the Federal Reserve for being too restrictive; you can li

Mortgages 533
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Reasons For a Property Survey

RIS Media

Purchasing a home is a significant investment. It’s crucial to ensure that you clearly understand the property boundaries and potential issues that may affect your ownership. One essential step in the home-buying process is getting a property survey. We will explore the reasons for a property survey, when to complete one, and what it entails.… The post Reasons For a Property Survey appeared first on RISMedia.

Land 137
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Friday Flash: Keep the doors open

1000Watt

We were outraged. And maybe, if we were honest, not exactly surprised. Newsday had laid it all bare out on Long Island — the steering, the winking and nodding, the nasty reheated racism of people with no business practicing real estate. The Newsday investigative report on discrimination by real estate agents hit in 2019. It prompted outcry, hearings in Albany, and not nearly enough agent license revocations.

MLS 122
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Sipping in Style: Four Homes with Cocktail Bars

Sotheby's International Real Estate

In desirable settings from East Coast to West, these distinctive, well-appointed home bars prove that the best spot for a festive nightcap is often home sweet home. Sophisticated Style in Santa Fe Tara Earley, Cathy Griffith, Ricky Allen | Sotheby’s International Realty – Santa Fe Brokerage Overlooking the rolling fairways of a Jack Nicklaus–designed golf course in Santa Fe’s exclusive Las Campanas community, this custom estate—a 4,296-square-foot two-bedroom main residence and a two-bed

Brokerage 118
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What is a Mortgage Broker?

Bigger Pockets

Before a soon-to-be homeowner takes out a mortgage, they should understand what a mortgage broker is, the benefits of using one, and how to choose the best broker. This guide can help borrowers decide if using a mortgage broker is the right decision.

Mortgages 120
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Zillow files antitrust lawsuit against 2 major MLSs

Inman

The listings portal filed a complaint in U.S. District Court for the District of Arizona against Arizona Regional MLS and MLS Inc. for what it asserts are violations of federal antitrust law.

MLS 194
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Why home prices haven’t crashed even with high mortgage rates

Housing Wire

The most underreported housing story I’ve seen this year is that even with mortgage rates rising to 8%, the number of homes that took price cuts before they sold was 4% below 2022 levels. This happened even with higher home prices and higher mortgage rates in 2023. Weekly housing inventory data We will start with the price cut data percentage because it deserves a detailed explanation. 2022 was a historic year for housing as we had the most significant home sales crash ever, and mortgage r

Mortgages 530
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.