1000Watt

NOVEMBER 29, 2023

Marketers wield “messaging” like a magician’s wand, attempting to conjure awareness, interest and action for their offerings. If not poised to embrace an offering at a precise moment in time, the marketing will self-destruct in a Mission Impossible-style. Enter the brand-minded copywriter. “Because you’re worth it.”

Branding 61

Branding Marketing Design Construction 61

Housing Wire

APRIL 13, 2023

Change Wholesale is at the forefront of wholesale lending, with the widest variety of products on the market, ranging from traditional lending products to non-traditional products (Alt Doc, Investor/DSCR, Foreign National). As a CDFI (Community Development Financial Institution) — a designation given by the U.S.

Lending 376

Lending Marketing Banks Investor 376

Housing Wire

NOVEMBER 17, 2022

Wisconsin-based mortgage lender Waterstone Mortgage Corporation appointed Chik Quintans its new director of digital marketing, the company announced Thursday. Prior to Waterstone Mortgage, he was a digital marketer at UnderGround Marketing Society LLC. and as digital marketing manager at Absolute Mortgage.

Mortgages 367

Mortgages Marketing Lending Branding 367

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. This has created an environment of scarcity.

Marketing 357

Marketing Branding Brokerage Agents 357

Housing Wire

SEPTEMBER 20, 2023

First impressions matter, especially in the luxury real estate market. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. And often your first impression as a brokerage or an agent is your online presence.

Brokerage 403

Brokerage Branding Design Agents 403

Housing Wire

APRIL 29, 2021

Renowned speaker coach René Rodriguez will headline HousingWire’s virtual Engage Marketing event on June 17. For Engage Marketing’s keynote, he’ll lead a hands-on workshop on how to practically apply his proprietary AMPLIFII Formula to achieve maximum influence. Not a member?

Marketing 410

Marketing Design Branding Banks 410

Realty Biz

OCTOBER 10, 2023

In today's digital age, having a unique and identifiable brand for your real estate business is crucial. A strong online presence can help set you apart in a crowded market. Make sure it's simple, memorable, and reflective of your real estate brand's personality. Using them consistently helps in establishing brand recall.

Branding 99

Branding Design Marketing As-is 99

RIS Media

APRIL 14, 2022

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. That’s where NAR’s Green Designation Course: People, Property, Planet, Prosperity comes in.

Branding 98

Branding Design Technology Development 98

Housing Wire

FEBRUARY 1, 2024

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Because at the end of the day, you can judge a website’s effectiveness (and your ROI) on one thing: its ability to convert leads.

Land 444

Land Brokerage Branding Agents 444

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

MLS 387

MLS Branding Land Agents 387

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 381

Marketing Branding Industrial Technology 381

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to a review of bond-rating and industry reports.

Equity 412

Equity Purchase and sale agreement Marketing Lending 412

Housing Wire

APRIL 3, 2024

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture. Ocwen Financial Corp., The rebrand is subject to shareholder approval.

Branding 346

Branding Mortgages Staging Equity 346

Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. We make great impressions.

Agents 292

Agents Branding Technology Brokerage 292

Realty Biz

FEBRUARY 19, 2023

Social media marketing is an integral component of brand building for any business today. How The New Feature Intersects with Real Estate Marketing The new Instagram Channels feature represents major opportunities for any real estate professional looking to up their game when it comes to brand-building.

Branding 99

Branding Marketing Agents Design 99

The Close

APRIL 26, 2022

If you want to build a personal brand that generates business while you sleep, choosing the right real estate marketing materials is crucial. Second only to your time and emotional energy, your marketing materials are your most precious assets. Think of them as the vehicle that delivers your personal brand to the world. .

Branding 94

Branding Marketing Design Agents 94

Housing Wire

MAY 3, 2021

That information is still critical this year, that’s why we’ve invited Doug Duncan , senior vice president and chief economist at Fannie Mae , to speak at HousingWire’s virtual Engage Marketing event on June 17. At Fannie Mae, Duncan is responsible for forecasts and analyses of the economy and the housing and mortgage markets.

Marketing 362

Marketing Mortgages Design Branding 362

Realty Biz

OCTOBER 18, 2023

Creating a Brand Authority Real Estate Score can be an effective way to rank and differentiate real estate brands or agents based on a variety of factors that denote authority, reliability, and reputation in the market. Local Knowledge : Understanding of local market conditions, trends, communities, and regulations.

Branding 92

Branding Commercial Development Design 92

Broke Agent Media

MAY 18, 2023

Stuck in the weeds of creating your own real estate brand? If you haven’t yet explored ChatGPT ’s potential for saving you hours and hours of time on creating brand messaging, you need this right now. And starting out with an imperfect brand kit is better than not starting at all. I’ve got a fix for that.

Branding 98

Branding Agents Design As-is 98

1000Watt

FEBRUARY 7, 2023

But the visual identity and brand strategy the company launched with in 2013 had become limiting. This was the charge given to us by Wendy Durand, BHHS SVP of Marketing. Warren Buffett’s brand. BHHS had staked its claim as real estate’s “Forever Brand” a few years back. Everything needed to work, to cohere , worldwide.

Branding 98

Branding Design Agents As-is 98

The American Genius for Real Estate

JANUARY 27, 2022

(MARKETING) Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? The post If your brand or business design feels out of date, try these 7 tips appeared first on The American Genius Real Estate.

Branding 75

Branding Design Marketing As-is 75

Housing Wire

FEBRUARY 8, 2024

And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. Follow these tips to differentiate yourself from the pack and enhance your professional brand. So let your personality shine.

Agents 402

Agents Construction Design Branding 402

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 400

Branding Design Agents Marketing 400

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Branding 404

Branding Land Brokerage Agents 404

The Close

FEBRUARY 26, 2024

While experiential marketing feels like a relatively new buzzword, the truth is that it’s been an inherent part of real estate from the very earliest days of the industry. So, while it sounds really outside of our standard marketing expertise, experiential marketing is firmly in a real estate agent’s wheelhouse. Step Example 1.

Marketing 96

Marketing Branding Brokerage Agents 96

Housing Wire

FEBRUARY 29, 2024

Storytelling is key to the company’s success and Stewart’s own story explains how he stays cool in any market cycle. DS: So first, as a brand, we create content for agents that’s designed to go to people they know, typically past clients and sphere. Sarah Wheeler: What differentiates your technology?

Branding 407

Branding Technology Agents As-is 407

Housing Wire

MARCH 31, 2021

While the refi boom might be slowing down, the purchase market is heating up. While the refi boom might be slowing down, the purchase market is heating up. MBA’s spring 2021 market forecast predicts a record-breaking year, with purchase origination reaching $1.57 Outsourcing offers many benefits.

Marketing 384

Marketing Loans Technology Mortgages 384

Realty Biz

JULY 21, 2023

a global industry leader and the most recognized brand in real estate*, is returning to the greater Saint Louis region with the affiliation of CopperKey Realty based in Saint Peters. Chris’ first career was as an executive chef and restauranteur; Cassie worked at her family’s custom home construction and design before turning to real estate.

Branding 78

Branding Marketing Technology Agents 78

Housing Wire

MARCH 13, 2024

When you buy through our links, we may earn a commission. Real estate is a vibrant, dynamic and competitive industry. From the thrill of a sale to the pursuit of new leads, it keeps you on your toes. That said, it can also be incredibly isolating, and it can be hard to stay motivated. Ventures. “So An unbiased view is worth millions.

Agents 432

Agents Branding Industrial As-is 432

Realty Biz

JULY 26, 2023

In the competitive world of real estate, establishing a strong brand identity is crucial for success. A well-crafted visual identity plays a vital role in differentiating your real estate brand, enhancing brand recognition, and creating a lasting impression on potential clients.

Branding 69

Branding Design Equity Industrial 69

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. It dishes out everything from email and SMS marketing to effective lead capture forms and an integrated CRM system. However, Market Leader may not be ideal for larger teams or those looking for more customization.

Agents 397

Agents Branding Brokerage Marketing 397

The Close

JUNE 21, 2022

As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Speaking of ROI, if you need a great logo quickly, check out Tailor Brands. Their easy-to-use logo maker will help you design a professional-looking logo in minutes—without the expense of hiring a designer.

Design 105

Design Branding Brokerage Agents 105

Housing Wire

FEBRUARY 14, 2024

As a result, lenders can offer their own branded BBYS solution that is more affordable than most BBYS products and simplifies the homebuying process for homeowners, agents, and loan officers from start to finish. Buy before you sell (BBYS) products may be the answer. JF: There are three major waves of evolution in the BBYS space.

Backup offer 401

Backup offer Loan Officer Home sale contingency Branding 401

Housing Wire

FEBRUARY 23, 2024

Posting gains in those two areas would build market share, increased revenue and earnings, and will create momentum for additional growth,” Carlson said. We view it as an investment in the brands, the networks, the franchisees and, most importantly, the agents.” Despite losing $10.9 million in Q4 was down only 5.7% RE/MAX’s U.S.

Agents 410

Agents Brokerage Branding Investor 410

Realty Biz

SEPTEMBER 1, 2021

Branding products are a great way to show appreciation and spread brand awareness with customers, at special events and during promotional moments. However, there are so many more options for branding products that aren’t typically seen. . But company swag and branded materials are key products that can take your brand places.

Branding 112

Branding Design As-is Industrial 112

RIS Media

OCTOBER 1, 2021

When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a visual aspect, or as a strategy. At first you might wonder why it matters, but there is a rather important intertwined connection between branding, marketing and business strategy that is commonly missed.

Branding 89

Branding Brokerage Principal Design 89