Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. Hint: think about technology here.)

Agents 299

Agents Branding Technology Brokerage 299

RIS Media

APRIL 14, 2022

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. Becoming knowledgeable about green real estate trends and technology will help you set yourself apart and attract new business.

Branding 98

Branding Design Technology Development 98

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. It sets up a domino effect [for market activity].”

Equity 416

Equity Purchase and sale agreement Marketing Lending 416

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 383

Marketing Branding Industrial Technology 383

Housing Wire

MAY 9, 2023

Big Purple Dot (BPD), a technology solutions provider for the real estate industry, announced this week that it has launched BPD Recruit, a recruiting software designed to transform talent acquisition strategies and deliver exceptional results. The software is powered by CoreLogic , a renowned leader in data and analytics solutions.

Technology 358

Technology Design Branding Mortgages 358

Housing Wire

APRIL 3, 2024

The company has also established capital-partner relationships and has made a series of technological investments into its platforms, he said. Included in the wider rebranding effort will be a refresh of the company’s brand voice, which is designed to support “the company’s commitment to getting the job done,” the announcement stated.

Branding 358

Branding Mortgages Staging Equity 358

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. George Morales: My new role is really designed to bring reverse mortgage insights and perspectives to the company. Clow: Does tech provide more of an ability to do that?

Banks 394

Banks Mortgages Technology Branding 394

Housing Wire

MARCH 21, 2024

Sarah Wheeler: Let’s talk about your background, because you have both technology and real estate experience. Shayan Hamidi: I studied computer science, economics and math and my background is technology. That’s our point of view, which then impacts the way we go about architecting our technology and our product.

Technology 447

Technology Brokerage Agents As-is 447

Housing Wire

MARCH 31, 2021

While the refi boom might be slowing down, the purchase market is heating up. MBA’s spring 2021 market forecast predicts a record-breaking year, with purchase origination reaching $1.57 The right partnership starts with technology that is designed to play well with others. The housing market is cyclical.

Marketing 384

Marketing Loans Technology Mortgages 384

Housing Wire

NOVEMBER 3, 2023

homegenius Real Estate understands the need to deliver differentiated value in a very congested market. The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution.

Closing costs 387

Closing costs Short sale Technology New Construction 387

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

Housing Wire

FEBRUARY 29, 2024

Storytelling is key to the company’s success and Stewart’s own story explains how he stays cool in any market cycle. Sarah Wheeler: What differentiates your technology? DS: So first, as a brand, we create content for agents that’s designed to go to people they know, typically past clients and sphere.

Branding 413

Branding Technology Agents As-is 413

Realty Biz

OCTOBER 18, 2023

Creating a Brand Authority Real Estate Score can be an effective way to rank and differentiate real estate brands or agents based on a variety of factors that denote authority, reliability, and reputation in the market. Local Knowledge : Understanding of local market conditions, trends, communities, and regulations.

Branding 92

Branding Commercial Development Design 92

Realty Biz

MARCH 18, 2024

Roomvu , a video marketing platform for residential real estate agents and brokerages in the real estate industry, has announced its entry into the United States via a partnership with Realty One, Leading Real Estate Companies of the World (LeadingRE), and an expanding network of enterprise and corporate partners.

Marketing 78

Marketing Brokerage Technology Branding 78

Housing Wire

NOVEMBER 30, 2022

A key differentiator of ours (and something missing from the market at large) is a focus on the loan officer’s experience,” said Jason Smith, SVP Sales and Marketing. “We For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand. Jason Smith, SVP Sales and Marketing.

Loan Officer 357

Loan Officer Loans Branding Technology 357

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Branding 413

Branding Land Brokerage Agents 413

Housing Wire

MAY 25, 2023

ClosingsLIVE also offers branding options, providing SoftPro customers with enhanced marketing visibility to their clients and service partners. By incorporating settlement agents’ branding within the app, mobile users can quickly identify orders, particularly those working with multiple SoftPro customers.

Closing 353

Closing Title Branding Technology 353

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports. Wondering how?

MLS 398

MLS Branding Land Agents 398

Realty Biz

JULY 21, 2023

a global industry leader and the most recognized brand in real estate*, is returning to the greater Saint Louis region with the affiliation of CopperKey Realty based in Saint Peters. Chris’ first career was as an executive chef and restauranteur; Cassie worked at her family’s custom home construction and design before turning to real estate.

Branding 78

Branding Marketing Technology Agents 78

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 404

Branding Design Agents Marketing 404

Housing Wire

JUNE 17, 2021

Despite rising home prices and a supply crunch , the purchase market is still wildly hot. Setting purchase borrowers up to be clients for life creates a competitive edge that will help capture market share as refinance volume slows. The post Creating clients for life in a hot purchase market appeared first on HousingWire.

Marketing 327

Marketing Technology Industrial Agents 327

Housing Wire

JULY 12, 2022

Volatile mortgage rates and economic uncertainty have rocked the housing market this year, challenging mortgage lenders, real estate agents, title companies and appraisal firms to adapt quickly to changing conditions. That’s why we’ve designed our HW Annual event Oct. Register here. The post Why you should attend HW Annual Oct.

Title 370

Title Brokerage Technology Branding 370

Real Trends

NOVEMBER 8, 2022

Over the past 12 months, real estate professionals have faced significant market disruption and increased competition. With new brands and financial models continuing to disrupt the industry, agents and brokers have choices they have never had in the past, but it can be daunting to consider where and how to focus.

Technology 112

Technology Agents Property Management Brokerage 112

Housing Wire

MARCH 28, 2022

Serhant’s new brokerage is designed to break the traditional model, with divisions focused on media, branding and technology to reach consumers in a new way. See the whole agenda here , including the Marketing Leaders Summit and the Women of Influence Forum, which begin on Oct. For example, the SERHANT.

Title 344

Title Brokerage Technology Design 344

The Close

FEBRUARY 26, 2024

While experiential marketing feels like a relatively new buzzword, the truth is that it’s been an inherent part of real estate from the very earliest days of the industry. So, while it sounds really outside of our standard marketing expertise, experiential marketing is firmly in a real estate agent’s wheelhouse. Step Example 1.

Marketing 94

Marketing Branding Brokerage Agents 94

Inman

JULY 14, 2023

Marketing software company Back At You is getting into the DIY content production game, releasing a new browser application to help the industry promote its brands, agents and properties, according to a company announcement.

Design 148

Design Branding Industrial Agents 148

RIS Media

FEBRUARY 17, 2022

” From marketing to the transaction process and everything in between, the Polsinellos understand that having a strong team and a strong plan in place is what will bring the company the most success. She listens and understands what the customer wants and extends it through her professional design sense.

Branding 98

Branding Technology Principal Brokerage 98

RIS Media

OCTOBER 7, 2021

United® Real Estate announced it has recently been named a Top 100 technology company by banking group, D.A. Its annual ” The Herd ” highlights 100 of the top private technology companies in the United States. Selection is based upon growth rate, market awareness, scale, capitalization and other proprietary analytics.”. “We

Technology 98

Technology Brokerage Staging Branding 98

RIS Media

AUGUST 13, 2021

Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, announced the addition of Peter McMahon to the leadership team. At Redfin, McMahon was responsible for all listing-related training, including training new and existing agents across 85-plus markets.

Branding 98

Branding Development Technology Brokerage 98

Realty Biz

JULY 26, 2023

In the competitive world of real estate, establishing a strong brand identity is crucial for success. A well-crafted visual identity plays a vital role in differentiating your real estate brand, enhancing brand recognition, and creating a lasting impression on potential clients.

Branding 69

Branding Design Equity Industrial 69

Realty Biz

FEBRUARY 21, 2022

JPAR® – Real Estate, America’s #1 fastest-growing, 100% commission brokerage, today announced the launch of its industry-leading technology and marketing platform powered by a tech partnership with kvCORE. “We The new technology platform includes the following components and more.

Technology 80

Technology Branding Brokerage MLS 80

Housing Wire

JUNE 30, 2022

Intuitive technologies developed and built by experts in both mortgages and technology can drive efficiency, reliability and profitability when paired with exceptional customer service. We keep our ears to the ground and are always ready to pivot, find a solution and develop technologies our clients need to have a competitive edge.”.

Mortgages 340

Mortgages Technology Loan Officer Development 340

Realty Biz

SEPTEMBER 27, 2023

Gina is known for her knowledge of new construction, interior design, and condo transactions. Prior to becoming a real estate professional, Cristina used her bachelor’s degree in Business Management to pursue successful ventures in the finance, public relations, and marketing industries of Manhattan.

Branding 98

Branding Brokerage New Construction Industrial 98

Realty Biz

AUGUST 12, 2021

Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, today announced the addition of Peter McMahon to the leadership team. At Redfin, McMahon was responsible for all listing-related training, including training new and existing agents across 85+ markets.

Branding 104

Branding Industrial Development Technology 104

Housing Wire

FEBRUARY 28, 2022

Interest rates were at or near historical lows, home prices showed strong appreciation and market participants set volume and profitability records. The next generation technology is a culmination of extensive work with its partners, vendors, service providers (i.e., 6 wholesale lender. New name, same values.

Technology 374

Technology Loans Loan Officer Branding 374

Housing Wire

OCTOBER 21, 2022

Below are a few lessons title agents can take from previous down cycles that could help them adapt to current market conditions. It’s been a while since the settlement services industry faced such a competitive market. Of course, this was all but inevitable after the amazing numbers brought to market in 2021.

Title 274

Title Marketing Industrial Technology 274

RIS Media

SEPTEMBER 8, 2021

The International Awards Associate (IAA) recently named the 2021 Muse Creative Design award winners, with Real Estate Webmasters (REW) taking the top prize globally for all real estate websites in 2021 with a gold award. The post REW Real Estate Website Takes Gold in International Muse Creative Design Awards appeared first on RISMedia.

Design 105

Design Branding Brokerage Technology 105