Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

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Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports. Wondering how?

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Housing Wire

FEBRUARY 1, 2024

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Use quantifiable data, such as your total volume of sales or number of years in the business, to demonstrate your credibility.

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REM Online

JANUARY 31, 2022

The original post can be found at the following URL: Promoting your brand to different markets. There are four basic markets a real estate sales representative may wish to target. This allows maximum return on investment when designing a brand campaign. Each group requires a slightly different campaign.

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Housing Wire

FEBRUARY 8, 2024

And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. Follow these tips to differentiate yourself from the pack and enhance your professional brand.

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Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

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Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. It sets up a domino effect [for market activity].”

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Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

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Housing Wire

FEBRUARY 23, 2023

LenderLogix, a provider of mortgage automation software and application programming interfaces (APIs), has launched LiteSpeed, a white-label streamlined point-of-sale (POS) system that serves small- to mid-sized mortgage lenders. The company was featured in HousingWire’s Tech 100 in 2022.

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Housing Wire

NOVEMBER 30, 2022

A key differentiator of ours (and something missing from the market at large) is a focus on the loan officer’s experience,” said Jason Smith, SVP Sales and Marketing. “We For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand. Jason Smith, SVP Sales and Marketing.

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Realty Biz

JULY 21, 2023

a global industry leader and the most recognized brand in real estate*, is returning to the greater Saint Louis region with the affiliation of CopperKey Realty based in Saint Peters. Chris’ first career was as an executive chef and restauranteur; Cassie worked at her family’s custom home construction and design before turning to real estate.

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Housing Wire

NOVEMBER 3, 2023

homegenius Real Estate understands the need to deliver differentiated value in a very congested market. The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution.

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Closing costs Short sale Technology New Construction 410

Realtor.com

DECEMBER 30, 2022

Getty Images How about a brand-new home to go with the brand-new year? We zeroed in on the markets predicted to be red-hot in 2023 and found a surprising number of excellent homes with clean slates—they’re all shiny and new and have never been lived in. They are very affordable markets. 5 market on our list.

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Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Agents Branding Brokerage Marketing 431

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. JF: We’ve carefully designed our processes, so our incentives are always aligned with yours.

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Housing Wire

MAY 20, 2021

Keeping up with the rapidly evolving algorithms and best practices of social channels is no easy feat for marketers. That’s why we’ve invited Chelsea Peitz , national director of social sales for Fidelity National Financial , to explain how she is leveraging Instagram and social platforms at engage.marketing on June 17.

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Branding Title Design Loans 370

1000Watt

DECEMBER 13, 2023

How he was created and why he succeeded provides valuable insight into the mechanics of brand messaging and how brands apply that to solve their most difficult challenges. Addressing the hard problems In shrinking markets, or during hard times, brands cannot create new customers. No concept of content marketing.

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Realtor.com

JANUARY 1, 2021

We’ve found 11 great homes on the market right now that are brand-new—all ready for you to move in and make a fresh start. Spiffy specs: This new, energy-efficient construction in the Piety Corner District was meticulously designed by a premier builder. Luxe details include designer finishes, wood floors, and soaring ceilings.

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The Close

FEBRUARY 26, 2024

While experiential marketing feels like a relatively new buzzword, the truth is that it’s been an inherent part of real estate from the very earliest days of the industry. So, while it sounds really outside of our standard marketing expertise, experiential marketing is firmly in a real estate agent’s wheelhouse. Step Example 1.

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Housing Wire

FEBRUARY 8, 2024

This week, Mortgage Cadence announced that it had appointed longtime reverse mortgage industry professional George Morales to serve on its sales team. George Morales: My new role is really designed to bring reverse mortgage insights and perspectives to the company. It would be brand-new blood and brand-new investment.

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Banks Mortgages Technology Branding 410

Housing Wire

NOVEMBER 13, 2023

In reality, the LOS is not the problem; the technology is doing exactly what it was designed to do. Adjust your expectations At its core, an LOS is designed to serve a very specific purpose: ensuring that lenders can originate compliant and sellable loans.

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Lending Due diligence Technology Loans 410

Realty Biz

MARCH 18, 2024

Roomvu , a video marketing platform for residential real estate agents and brokerages in the real estate industry, has announced its entry into the United States via a partnership with Realty One, Leading Real Estate Companies of the World (LeadingRE), and an expanding network of enterprise and corporate partners.

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Realty Biz

SEPTEMBER 27, 2023

Gina is known for her knowledge of new construction, interior design, and condo transactions. Prior to becoming a real estate professional, Cristina used her bachelor’s degree in Business Management to pursue successful ventures in the finance, public relations, and marketing industries of Manhattan.

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Realty Biz

MARCH 22, 2021

Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their interest, and finally drive sales. Propertybase GO. Monday CRM. Realtors can use Act!

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Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. That’s where reverse purchase financing comes into play, the funding option specifically designed for older Americans.

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Finance Seller concession Loan Officer Loans 458

Realty Biz

MAY 25, 2021

ERA ® Real Estate , a global franchising leader within the Realogy family of brands, recently received a number of awards recognizing excellence in marketing and design. Of the more than 6,000 entries, only approximately 15% receive the Platinum designation.

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RIS Media

AUGUST 13, 2021

Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, announced the addition of Peter McMahon to the leadership team. At Redfin, McMahon was responsible for all listing-related training, including training new and existing agents across 85-plus markets.

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Realty Biz

JANUARY 16, 2022

Bentley Motors is taking advantage of the red hot housing market by putting its branding on a luxury apartment project. Construction on the first-ever Bentley-branded residential tower in the world will begin in 2023, the company said. Units start at $4.2 The Bentley Residences tower is expected to open in 2026.

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Housing Wire

FEBRUARY 23, 2024

These results came as the number of existing home sales dropped 18.7% Posting gains in those two areas would build market share, increased revenue and earnings, and will create momentum for additional growth,” Carlson said. We view it as an investment in the brands, the networks, the franchisees and, most importantly, the agents.”

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Housing Wire

MARCH 28, 2022

Serhant’s new brokerage is designed to break the traditional model, with divisions focused on media, branding and technology to reach consumers in a new way. Ventures will distill winning sales tactics and tools to teach the next generation of brokers. For example, the SERHANT. Serhant’s keynote address on Oct.

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Title Brokerage Technology Design 370

Realty Biz

AUGUST 12, 2021

Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, today announced the addition of Peter McMahon to the leadership team. At Redfin, McMahon was responsible for all listing-related training, including training new and existing agents across 85+ markets.

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RIS Media

FEBRUARY 17, 2022

Working toward moving out of sales production altogether, they were able to focus on growing their team and scaling their business. ” From marketing to the transaction process and everything in between, the Polsinellos understand that having a strong team and a strong plan in place is what will bring the company the most success.

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Branding Technology Principal Brokerage 98

Housing Wire

JULY 17, 2023

Take your customers on virtual tours Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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Technology Staging Development Agents 365

Realty Biz

DECEMBER 4, 2023

Devore comes from a background in design and merchandising with a unique specialization in brand marketing, which has allowed her to grow her business to three offices with plans to add even more. JJ is a successful innovator in that space and is someone we know we can trust to push our brand forward in her local markets.

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Branding Brokerage Development Agents 67

Realty Biz

FEBRUARY 12, 2023

Are you ready to take your digital marketing to the next level? It's time to deep dive into banner ads to learn how they can increase your sales. Before you create a banner ad, take note of the best practices outlined in this marketing guide. We'll discuss the tips and tools you need to design effective banner ads.

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Housing Wire

MARCH 13, 2024

From the thrill of a sale to the pursuit of new leads, it keeps you on your toes. Sell It Like Serhant Key Facts Grown throughout the pandemic, the Sell It Like Serhant program has been carefully adapted to the current market. If you’re looking to build a memorable personal brand, SERHANT. President of SERHANT. Ventures 1.

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