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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 427
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How to become a luxury real estate agent

Housing Wire

You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+?

Agents 417
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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. We believe our new brand genuinely represents how we operate and our focus on delivering results consistent with what our customers expect from us.”

Branding 411
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Top Producer Review: Features, pricing & alternatives

Housing Wire

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports. Wondering how?

MLS 427
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3 Luxury Staging Trends to Take ‘Center Stage’ In 2021

RIS Media

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging…. Or that luxury staging can afford to take more risks? That means you should have a grasp on staging trends yourself.

Staging 111
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10 ways to use virtual reality technology in your real estate business

Housing Wire

Take your customers on virtual tours Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

The second stage was pioneered by real estate agents that saw how hard the consumer experience was first-hand, so they created the PowerBuyer model to address those issues with less cost relative to iBuyers. Lenders want to consider who owns the client relationship and which brand is front and center in the transaction.