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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 420
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5 master-your-market steps to effective real estate branding

Inman

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity.

Branding 180
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2022 Rising Star honoree on brand strategy

Housing Wire

A successful marketing strategy is essential in an environment of fierce competition among global real estate companies. Two vital components of a marketing strategy remain a clear company story and the ability to generate engaging content. That’s what we do as a brand. grown and diminish in value.”

Branding 380
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The Impact of Brand Awareness

Housing Wire

Every company has different goals and objectives when it comes to marketing. One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name.

Branding 391
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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Video marketing platform Roomvu launches in the U.S. 

Housing Wire

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 429
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Guild hires Adam O’Daniel as chief marketing officer

Housing Wire

Industry veteran Adam O’Daniel is transitioning to Guild Mortgage as senior vice president and chief marketing officer, a newly created role, after about two years at Open Mortgage , the company announced on Tuesday. Before joining Guild, he was Open Mortgage’s senior vice president of marketing, responsible for branding and communications.

Marketing 401