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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 430
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2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 324
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6 trending logo design tips that will instantly boost your brand

The American Genius for Real Estate

Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 trending logo design tips that will instantly boost your brand appeared first on The American Genius Real Estate.

Branding 101
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Go Green and Differentiate Your Brand With NAR’s Green Designation

RIS Media

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. That’s where NAR’s Green Designation Course: People, Property, Planet, Prosperity comes in. Learn more about CRD at crd.realtor.

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10 Tips to Brand Your Real Estate Website

Realty Biz

In today's digital age, having a unique and identifiable brand for your real estate business is crucial. Here are 10 essential tips to effectively brand your real estate website and ensure it resonates with potential clients: Professional Logo Design : A logo is the cornerstone of your brand.

Branding 117
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6 logo design trends for 2021 to boost your branding

The American Genius for Real Estate

(REAL ESTATE MARKETING) Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 logo design trends for 2021 to boost your branding appeared first on The American Genius Real Estate.

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A graphic artist’s take on maintaining brand identity

Inman

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices.

Branding 136