Housing Wire

FEBRUARY 9, 2024

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.

Commercial 405

Commercial Marketing Residential Branding 405

Housing Wire

JUNE 24, 2022

Texas lender Mid America Mortgage rebranded as Click n’ Close to expand into the mortgage technology industry following the sale of the majority of its retail lending operations. Click n’ Close will retain retail operations related to its reverse mortgage and lending business for Native Americans, the company said Monday.

Closing 299

Closing Mortgages Lending Technology 299

Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 355

Marketing MLS Branding Industrial 355

Housing Wire

MAY 2, 2023

Columbus, Ohio-based Go Mortgage has announced the appointment of Jessica Manna as its chief marketing officer. In her new role, Manna will be responsible for overseeing all marketing initiatives and strategies to promote Go Mortgage’s brand further and drive business growth.

Mortgages 310

Mortgages Marketing Branding Lending 310

Housing Wire

APRIL 11, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. “The biggest challenge for us in the past year has been to reassure our agents that they still have a viable business despite the current economic challenges,” said Christina Panos , chief marketing officer for The Corcoran Group.

Marketing 336

Marketing Branding Agents Closing 336

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” In November 2021, about four years after its first home sale, Zillow decided to close its iBuying division. The volatility and unprecedented nature of the market, weakened Zillow’s price forecasting, crippling its ability to buy low and sell high.

Marketing 399

Marketing Investor Sales Renovation 399

Housing Wire

MAY 31, 2023

California-based lender loanDepot has promoted Alec Hanson , the company’s senior vice president of production for the West division, to the role of chief marketing officer. Hanson will also be responsible for the company’s originator-led field-level marketing capabilities.

Marketing 323

Marketing Equity Branding Development 323

Housing Wire

FEBRUARY 28, 2022

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Using Surefire, marketing and messaging is fast, simple and always available.

Marketing 307

Marketing Mortgages Branding Lending 307

Housing Wire

SEPTEMBER 9, 2020

Spurred by the impact of the coronavirus, the partnership closed more than 1,600 RON transactions in the first half of 2020, a more than 200% increase over the 500 RON transactions that they closed in all of 2019, the companies told HousingWire. “We We have continued to grab market share.” It’s a welcome improvement.”. “We’ve

Title 322

Title Closing Branding Brokerage 322

Housing Wire

SEPTEMBER 15, 2020

This article was written for FinLedger, HW Media’s new fintech focused news brand designed specifically for financial services professionals in banking, payments, insurance and proptech. A signer such as a customer closing on a loan appears before a notary on a video call and they complete, sign and notarize the document, he said.

Closing 452

Closing Loans Banks Investor 452

Housing Wire

JANUARY 30, 2024

Two complex factors are set to transform the rental market in 2024, creating new challenges and opportunities for property managers. The second is a more competitive rental market, driven by record-high construction of multifamily rental properties. At the same time, the data suggests several benefits for early adopters.

Property Management 340

Property Management Marketing Technology Branding 340

Housing Wire

APRIL 20, 2023

The HW Marketing Leaders award celebrates the industry’s most innovative and influential marketing minds who are continuing to help their organizations grow and flourish. ” — Kasia Stephenson , vice president and director of marketing, at Sierra Pacific. What’s the best advice you’ve ever received?

Marketing 306

Marketing Branding Industrial Closing 306

Housing Wire

SEPTEMBER 22, 2022

These documents reveal critical details on loan terms, projected monthly payments, and how much the consumer will pay in fees and other costs to get their mortgage (closing costs),” Kalinski said. The post Lenders target growing Hispanic homeownership market appeared first on HousingWire. Presented by: Mortgage Coach.

Marketing 340

Marketing Loan Officer Loans Finance 340

Housing Wire

JUNE 10, 2022

Lenders and mortgage tech companies have been cutting costs in the down market , but some firms have hired new executives who they hope will provide better strategies to navigate the shrinking loan origination market. For the Motto brand, Erickson will focus on streamlining the product ecosystem for franchisees.

Marketing 364

Marketing Lending Loans Branding 364

Inman

MARCH 7, 2023

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it's time to upgrade your branding, Bernice Ross has the insights you need.

Branding 127

Branding Closing Agents Marketing 127

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. That offering, Unlock HEA Trust 2023-1, is slated to close this week.

Equity 378

Equity Purchase and sale agreement Marketing Lending 378

Housing Wire

APRIL 9, 2024

I’m so excited to be finally entering the Springfield market by joining forces with Sears Real Estate and making them a part of Lamacchia Realty,” Anthony Lamacchia , the broker-owner of Lamacchia Realty, said in a statement. 166 nationwide in the 2024 RealTrends Verified sales volume rankings, after its agents closed $1.78

Brokerage 416

Brokerage Branding Agents Sales 416

Housing Wire

JANUARY 30, 2024

In his new role, Mitchelson will lead the expansion of the Corcoran brand both domestically and internationally while working closely with the Corcoran affiliate network’s existing sales team. Scott Mitchelson is joining The Corcoran Group as senior vice president of global development, the company announced on Tuesday.

Development 369

Development Branding Brokerage Sales 369

Realty Biz

FEBRUARY 19, 2023

Social media marketing is an integral component of brand building for any business today. How The New Feature Intersects with Real Estate Marketing The new Instagram Channels feature represents major opportunities for any real estate professional looking to up their game when it comes to brand-building.

Branding 100

Branding Marketing Agents Design 100

Housing Wire

FEBRUARY 14, 2024

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Kayla Lee of SERHANT.

Agents 374

Agents Branding Design Development 374

Housing Wire

MARCH 22, 2024

The market grappled with low inventory and mortgage rates that gave many homebuyers a reason to pause. Today, there are 100,000 more homes on the market than there were in March of last year — that’s 21% inventory growth. Overall, independent brokerages stole market share from the largest brands.

Brokerage 415

Brokerage Branding Agents Residential 415

Housing Wire

OCTOBER 7, 2020

For the housing market, that recovery could look different from the larger economy. and many businesses began to close, the housing market proved to be incredibly resilient, thriving amid record low interest rates and high consumer demand. . looks to recover from the pandemic that has gripped our nation in 2020.

Marketing 482

Marketing Mortgages Branding Industrial 482

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 361

Marketing Branding Industrial Technology 361

Housing Wire

SEPTEMBER 28, 2023

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 350

Brokerage Branding Technology Agents 350

Housing Wire

MARCH 18, 2021

One example is Colorado’s housing market, which has seen the effects of an insanely competitive market combined with low inventory push buyers into secondary cities – and sometimes, beyond. So, how are Pueblo real estate agents handling the unprecedented housing market activity?

Marketing 538

Marketing Inspection Agents Branding 538

Housing Wire

AUGUST 30, 2023

As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage. Flexibility to structure their services and marketing strategies to fit their needs. Cons: Typically, limited support and resources in the form of training, marketing, etc.

Brokerage 309

Brokerage Branding Agents Closing 309

The Close

APRIL 26, 2022

If you want to build a personal brand that generates business while you sleep, choosing the right real estate marketing materials is crucial. Second only to your time and emotional energy, your marketing materials are your most precious assets. Think of them as the vehicle that delivers your personal brand to the world. .

Branding 97

Branding Marketing Design Agents 97

Housing Wire

SEPTEMBER 6, 2023

In total, 126 agents and staff members at All Nations have joined RE/Max Proper, increasing the total agent count to 203, up from 70 when the former indie brokerage affiliated with the RE/MAX brand in May. The Dahlers organically grew All Nations from zero to 126 agents; the firm closed more than $126.3

Brokerage 341

Brokerage Branding Agents Technology 341

Housing Wire

AUGUST 22, 2022

3-5, make the most out of your trip by also joining us for the Marketing Leaders Success Summit. Kicking off HW Annual, this summit will be packed with the marketing insider tips and tricks you need to take your business to the next level. Gather tips and tricks from marketing leaders. Meet marketers just like you!

Marketing 333

Marketing Development Mortgages Industrial 333

Housing Wire

NOVEMBER 14, 2023

Altos Reports Altos Reports help real estate professionals generate new leads, close more business, and stay one step ahead of the market. Product Fast Facts #1 Altos offers real-time market insights for any area in the country, delivered via beautifully designed, interactive market reports that are custom-branded for your business. #2

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Branding Design Industrial Closing 264

The Close

FEBRUARY 26, 2024

While experiential marketing feels like a relatively new buzzword, the truth is that it’s been an inherent part of real estate from the very earliest days of the industry. So, while it sounds really outside of our standard marketing expertise, experiential marketing is firmly in a real estate agent’s wheelhouse. Step Example 1.

Marketing 97

Marketing Branding Brokerage Agents 97

Housing Wire

AUGUST 1, 2023

Swann’s team closed $101 million in sales volume in 2022, according to America’s Best Real Estate Professionals ranking on RealTrends. As we grow, we wanted to partner with a brand that had the infrastructure, footprint and brand presence to support us and our clients without disruption,” said Swann in a statement.

Branding 273

Branding Closing Sales As-is 273

Housing Wire

JANUARY 23, 2024

Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer. As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin.

Industrial 370

Industrial Title MLS Technology 370

Housing Wire

MARCH 17, 2021

HousingWire’s newest Marketing Leaders award recognizes marketing executives like David King , CMO of A&D Mortgage who have been leading their teams to pivot marketing strategies to adapt to client needs in recent months. “We This was very true for A&D Mortgage.

Marketing 382

Marketing Branding Equity Mortgages 382

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Branding 359

Branding Land Brokerage Agents 359

RIS Media

SEPTEMBER 25, 2020

A familiar face in the Super Bowl commercial lineup, Rocket Mortgage® knows a thing or two about marketing. Here, the company’s Chief Marketing Officer Casey Hurbis discusses key marketing trends real estate professionals should follow to build their brand and stand out among the competition.

Branding 124

Branding Marketing Loans Commercial 124

Housing Wire

APRIL 14, 2022

Interfirst purchased refinance leads and sent them to Woodward to close. Then, the mortgage industry showed why it is called a cyclical business: in the second half of 2021, the Federal Reserve signaled an increase in interest rates and an easing of the purchase of mortgage-backed securities, choking the refi market.

Mortgages 521

Mortgages Marketing Lending Loans 521