Remove Branding Remove Closing Remove Marketing Remove Staging
article thumbnail

Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 328
article thumbnail

CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Knight’s Surefire CRM and Mortgage Marketing Engine makes marketing and messaging fast and simple

Housing Wire

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Using Surefire, marketing and messaging is fast, simple and always available.

Marketing 335
article thumbnail

Anywhere teams up with RealScout to facilitate the real estate journey

Housing Wire

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday. How does it work ?

Staging 385
article thumbnail

How to become a luxury real estate agent

Housing Wire

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Kayla Lee of SERHANT.

Agents 400
article thumbnail

3 Luxury Staging Trends to Take ‘Center Stage’ In 2021

RIS Media

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging…. Or that luxury staging can afford to take more risks? That means you should have a grasp on staging trends yourself.

Staging 109
article thumbnail

How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Consequently, 37% of homeowners say they want to move but are staying in their current home.