Remove Branding Remove Closing Remove Marketing Remove Technology
article thumbnail

SoftPro unveils ClosingsLIVE, its closings communication portal

Housing Wire

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

Closing 384
article thumbnail

Polly CEO on using technology to improve margins

Housing Wire

HousingWire Editor in Chief Sarah Wheeler sat down with Adam Carmel , founder and CEO at Polly , to talk about the ways technology should be delivering ROI for lenders. Sarah Wheeler: The cost to originate a mortgage is higher than ever, while companies have invested more in technology than ever before. What is the disconnect there?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mid America Mortgage rebrands to Click n’ Close

Housing Wire

Texas lender Mid America Mortgage rebranded as Click n’ Close to expand into the mortgage technology industry following the sale of the majority of its retail lending operations. Click n’ Close will retain retail operations related to its reverse mortgage and lending business for Native Americans, the company said Monday.

Closing 395
article thumbnail

Are you overpromising real estate closing times?

Housing Wire

For the past two weeks, HousingWire took a deep dive into the effects an accelerated market can have on appraisal turn times and the delta between appraisal ratings and market forecasts. I get it, the seller needs to move, but doing a quick closing to incentivize the seller to accept your offer is no longer a selling point.

Closing 496
article thumbnail

How AI and a changing rental market will shape property management in 2024

Housing Wire

Two complex factors are set to transform the rental market in 2024, creating new challenges and opportunities for property managers. The second is a more competitive rental market, driven by record-high construction of multifamily rental properties. Smart-home technology is another differentiator to explore.

article thumbnail

Black Knight’s Surefire CRM and Mortgage Marketing Engine makes marketing and messaging fast and simple

Housing Wire

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Using Surefire, marketing and messaging is fast, simple and always available.

Marketing 386
article thumbnail

47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 421