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NAR names new chief marketing and communications officer

Housing Wire

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 395
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Xome names industry vet Mike Jansta COO

Housing Wire

Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer. As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin.

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HousingWire September Demo Day: InSellerate

Housing Wire

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Get More Info.

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Zillow or CoStar? NAR settlement terms could determine a winner

Housing Wire

CoStar announced last month that monthly traffic at Homes.com surpassed 149 million unique visitors in February, inching closing to the 194 million unique monthly visitors that Zillow reported in fourth-quarter 2023. If they both become the de facto MLS, that gives the power to all the portals.”

MLS 403
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RE/MAX settles buyer broker commission lawsuits for $55 million

Housing Wire

In addition, RealTrends Consulting co-founder Steve Murray notes that the settlement agreements might prevent firms that operate under a franchise model from requiring that franchises belong to a Realtor association at any level, that franchises abide by the Realtor Code of Ethics , and that franchise abide by Realtor-affiliated MLS guidelines.

MLS 491
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Optimal Blue PPE adds investor content from 54 state-based HFAs

Housing Wire

HFAs provide affordable homeownership options to low- and moderate-income borrowers through down payment and closing cost assistance, as well as reduced mortgage payments. formed a strategic alliance with Black Knight, giving Black Knight Paragon MLS platform users access to the Restb.ai Optimal Blue , a division of Black Knight, Inc.

Investor 351
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Are shopping signals the secret to mortgage marketing?

Housing Wire

Educate your outreach by keying into shopping behavior and you can empower your mortgage marketing in the new year. Market outlook. The refinance boom of 2021 has given way to the purchase market of 2022. Not only is the market pendulum swinging from refinance to purchase, but we are also seeing a marked shift in who is buying.

Mortgages 376