Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 350

Marketing Residential Technology Branding 350

Housing Wire

JULY 1, 2022

Connecting with clients and consumers has never been an easy task, and today’s market has been no exception. Tasked with an endless list of functions, this year’s 2022 Marketing Leaders did it all despite market turmoil. VP, Marketing & Growth. Vice President, Marketing & Communications. SVP, Marketing.

Marketing 383

Marketing Branding Lending Title 383

Housing Wire

OCTOBER 31, 2022

Mortgage fintechs Sales Boomerang and Mortgage Coach reduced employee headcount by at least 20 this month as the industry struggles to stay afloat amid mortgage lenders rightsizing during one of the most challenging times. Sales Boomerang and Mortgage Coach declined to comment on the size and reason for the layoffs.

Sales 376

Sales Mortgages Loan Officer Loans 376

Housing Wire

APRIL 5, 2022

The 2022 RealTrends 500 brokerage companies are gaining market share an historic rates. An analysis of the top five-year movers by transaction sides show the big brands at the top. Third-party verification is mandatory to confirm the validity of transaction sides and sales volume submitted by the firms. View the full rankings.

Branding 366

Branding Brokerage Closing Agents 366

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” The Opendoor presentation projected sales of more than 37,500 homes in 2023. While home sales are down nationwide in 2023’s high-mortgage-rate environment , sales data suggests the aspiring disruptors are losing ground to industry stalwarts.

Marketing 399

Marketing Investor Sales Renovation 399

Housing Wire

APRIL 25, 2024

Anywhere Real Estate felt the brunt of the challenging housing market again in the first quarter of 2024 as the company reported a loss of $101 million during the three-month period. This is the seasonally slow part of the year and we are in a very difficult housing market with a record-low level of unit sales.” .

Branding 311

Branding Technology Title Brokerage 311

Housing Wire

JUNE 28, 2022

Mortgage fintechs Sales Boomerang and Mortgage Coach have merged, roughly six months after a Philadelphia-based private equity firm bought a controlling stake in each company. A unified name has not yet been determined and Sales Boomerang and Mortgage Coach will continue to operate as distinct brands, for now, the companies said.

Sales 373

Sales Mortgages Loan Officer Principal 373

Housing Wire

MAY 2, 2023

Columbus, Ohio-based Go Mortgage has announced the appointment of Jessica Manna as its chief marketing officer. In her new role, Manna will be responsible for overseeing all marketing initiatives and strategies to promote Go Mortgage’s brand further and drive business growth.

Mortgages 310

Mortgages Marketing Branding Lending 310

Realty Biz

OCTOBER 2, 2023

a global industry leader and the most recognized name in real estate*, is strengthening its presence in Charlotte, one of the fastest-growing markets in North Carolina with the affiliation of Cornelius-based family firm DiGioia Realty. He has also been named a Five Star Real Estate Agent Award from Five Star Professional.

Branding 99

Branding Brokerage Marketing Technology 99

Housing Wire

MAY 31, 2023

California-based lender loanDepot has promoted Alec Hanson , the company’s senior vice president of production for the West division, to the role of chief marketing officer. Hanson will also be responsible for the company’s originator-led field-level marketing capabilities.

Marketing 323

Marketing Equity Branding Development 323

Housing Wire

JUNE 10, 2022

Lenders and mortgage tech companies have been cutting costs in the down market , but some firms have hired new executives who they hope will provide better strategies to navigate the shrinking loan origination market. For the Motto brand, Erickson will focus on streamlining the product ecosystem for franchisees.

Marketing 364

Marketing Lending Loans Branding 364

Realty Biz

SEPTEMBER 22, 2023

With the help of the CENTURY 21 ® brand, the firm is looking to recruit a minimum of 15 agents to their new office by March 2024. “As As a company that frequently serves multiple demographics in the melting pot of Chicagoland, it’s truly impressive to see the universal respect that the CENTURY 21 brand commands,” said Galarza.

Branding 100

Branding Industrial Marketing Agents 100

Housing Wire

NOVEMBER 17, 2022

Wisconsin-based mortgage lender Waterstone Mortgage Corporation appointed Chik Quintans its new director of digital marketing, the company announced Thursday. Prior to Waterstone Mortgage, he was a digital marketer at UnderGround Marketing Society LLC. and as digital marketing manager at Absolute Mortgage.

Mortgages 349

Mortgages Marketing Lending Branding 349

Housing Wire

APRIL 11, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. Last week’s listings rate remained super low and available inventory of homes for sale fell again by almost 1% to 410,000, according to Altos Research.

Marketing 336

Marketing Branding Agents Closing 336

Housing Wire

MARCH 22, 2024

The market grappled with low inventory and mortgage rates that gave many homebuyers a reason to pause. Today, there are 100,000 more homes on the market than there were in March of last year — that’s 21% inventory growth. Robert Reffkin’s Compass held on to the top spot in sales volume, ranking No.

Brokerage 415

Brokerage Branding Agents Residential 415

Housing Wire

FEBRUARY 14, 2024

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market!

Agents 374

Agents Branding Design Development 374

Housing Wire

JANUARY 30, 2024

In his new role, Mitchelson will lead the expansion of the Corcoran brand both domestically and internationally while working closely with the Corcoran affiliate network’s existing sales team. Mitchelson will report directly to Stephanie Anton, president of Corcoran affiliates. “I From 2000 to 2010, Mitchelson worked for Realogy Corp.,

Development 369

Development Branding Brokerage Sales 369

Housing Wire

FEBRUARY 28, 2022

Black Knight’s Surefire CRM and Mortgage Marketing Engine helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms.

Marketing 307

Marketing Mortgages Branding Lending 307

Housing Wire

APRIL 9, 2024

I’m so excited to be finally entering the Springfield market by joining forces with Sears Real Estate and making them a part of Lamacchia Realty,” Anthony Lamacchia , the broker-owner of Lamacchia Realty, said in a statement. 166 nationwide in the 2024 RealTrends Verified sales volume rankings, after its agents closed $1.78

Brokerage 416

Brokerage Branding Agents Sales 416

Housing Wire

JANUARY 26, 2022

Philadelphia-based private equity firm LLR Partners announced Tuesday its investment in Sales Boomerang and Mortgage Coach , two fintechs focused on attracting and retaining mortgage borrowers and making loan originators more efficient. Both firms will maintain their existing brands and teams.

Investor 275

Investor Sales Mortgages Loan Officer 275

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 347

Marketing Title Lending Branding 347

Realty Biz

DECEMBER 18, 2023

Better Homes and Gardens Real Estate Gold Key, a startup brokerage serving the Indianapolis market, has opened its doors. Cindy, who founded and leads The Stockhaus Team, is a member of the Institute for Luxury Home Marketing. The Stockhausen are multi-million-dollar producers.

Branding 81

Branding Marketing Brokerage Technology 81

Housing Wire

APRIL 29, 2021

Renowned speaker coach René Rodriguez will headline HousingWire’s virtual Engage Marketing event on June 17. Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, has researched and applied behavioral neuroscience for the last 20 years as a speaker, leadership advisor and sales expert. Not a member?

Marketing 405

Marketing Design Branding Banks 405

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. First of all, there are simply too many Realtors chasing too few homes for sale. That’s nearly 200,000 above the previous peak in 2006.

Marketing 322

Marketing Branding Brokerage Agents 322

Housing Wire

APRIL 20, 2023

The HW Marketing Leaders award celebrates the industry’s most innovative and influential marketing minds who are continuing to help their organizations grow and flourish. ” — Kasia Stephenson , vice president and director of marketing, at Sierra Pacific. What’s the best advice you’ve ever received?

Marketing 306

Marketing Branding Industrial Closing 306

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

REM Online

JANUARY 31, 2022

The original post can be found at the following URL: Promoting your brand to different markets. There are four basic markets a real estate sales representative may wish to target. This allows maximum return on investment when designing a brand campaign. Each group requires a slightly different campaign.

Branding 69

Branding Marketing Design Sales 69

Housing Wire

MARCH 19, 2021

Clayton Collins, Founder and Chief Executive Officer, and Diego Sanchez, Chief Operating Officer, of HW Media , are proud to announce the promotion of Jennifer Watson Laws to Senior Vice President of Sales and Operations. Under her leadership, the HousingWire sales team has experienced tremendous success as well as growth.

Sales 295

Sales Branding Development Industrial 295

Realty Biz

AUGUST 14, 2023

Century 21 Real Estate LLC, a global industry leader and the most recognized brand in real estate*, has entered the Northwest Arkansas market with the affiliation of Heartfelt Homes, a boutique real estate firm based in Bentonville that was named a top producing real estate company by the NWA Business Journal in 2023.

Branding 84

Branding Marketing Agents Residential 84

Housing Wire

MARCH 22, 2024

Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.

Brokerage 390

Brokerage Branding Agents As-is 390

Housing Wire

MARCH 7, 2024

On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. Our affiliation with Sotheby’s International Realty enables us to elevate our operations to a global scale, while utilizing the brand’s best-in-class marketing tools and resources.”

Branding 378

Branding Agents Sales As-is 378

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 361

Marketing Branding Industrial Technology 361

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 394

Marketing Branding Loans As-is 394

Housing Wire

OCTOBER 10, 2023

Coldwell Banker has appointed Jason Waugh as president of Coldwell Banker Affiliates, where he will lead the brand and be responsible for strategy, operations and sales for the Anywhere-owned company’s growing network of franchises. Sales professionals, broker-owners — they have a lot of choices out there.

Branding 417

Branding Commercial Brokerage Residential 417

RIS Media

OCTOBER 19, 2020

The streak of record-shattering home sales stretched to three months in September, as closings rose 21.1 percent year-over-year as the number of homes on the market dropped to an all-time low in the 13-year history of the report. September sales were only 3.3 Median Sales Price – Median of 53 metro median prices.

Branding 125

Branding Sales Days on market MLS 125

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. America’s fix-and-flip short-term property market is estimated to be worth as much as $68 billion a year, according to F2 Finance. Morgan , Citibank and Wells Fargo, according to Faes.

Finance 322

Finance Marketing Lending Loans 322

Broke Agent Media

MARCH 14, 2023

BAM’s Key Details: Every year, T3 Sixty releases T3 Top 5 rankings, which list the nation’s five largest real estate enterprise companies, brokerages, franchise brands and franchisees. Rankings are determined by sales volume for 2022 and calculated against NAR’s existing home sales data. in sales volume (-13.7%

Branding 98

Branding Brokerage Sales Residential 98