Housing Wire

JUNE 28, 2022

Mortgage fintechs Sales Boomerang and Mortgage Coach have merged, roughly six months after a Philadelphia-based private equity firm bought a controlling stake in each company. A unified name has not yet been determined and Sales Boomerang and Mortgage Coach will continue to operate as distinct brands, for now, the companies said.

Sales 395

Sales Mortgages Loan Officer Principal 395

Housing Wire

FEBRUARY 28, 2022

Black Knight’s Surefire CRM and Mortgage Marketing Engine helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms.

Marketing 383

Marketing Mortgages Branding Lending 383

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” ” reads an Opendoor Technology Inc. The Opendoor presentation projected sales of more than 37,500 homes in 2023. Zillow Offers’ last full year of home sales netted a loss of $881 million. Opendoor lost about $1.4 billion last year.

Marketing 417

Marketing Investor Sales Renovation 417

Housing Wire

SEPTEMBER 28, 2023

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 406

Brokerage Branding Technology Agents 406

Housing Wire

MAY 2, 2024

and Liberty Reverse Mortgage , reported an overall improvement in its business performance for the first quarter of 2024 — including better reverse mortgage performance attributed to servicing and higher gains on loans held for sale. Our primary operating brands, PHH Mortgage and Liberty Reverse Mortgage, will retain their names at this time.

Mortgages 402

Mortgages Branding Equity Loans 402

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 395

Marketing Title Lending Branding 395

Housing Wire

JANUARY 26, 2022

Philadelphia-based private equity firm LLR Partners announced Tuesday its investment in Sales Boomerang and Mortgage Coach , two fintechs focused on attracting and retaining mortgage borrowers and making loan originators more efficient. Both firms will maintain their existing brands and teams.

Investor 379

Investor Sales Mortgages Loan Officer 379

Housing Wire

JUNE 10, 2022

Lenders and mortgage tech companies have been cutting costs in the down market , but some firms have hired new executives who they hope will provide better strategies to navigate the shrinking loan origination market. For the Motto brand, Erickson will focus on streamlining the product ecosystem for franchisees.

Marketing 407

Marketing Lending Loans Branding 407

Housing Wire

APRIL 30, 2024

Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. Savvy marketing leaders like Coleen Bogle, CMO at New Jersey-based mortgage lender The Money Store have become critical to the industry. Click here to nominate someone.

Loan Officer 417

Loan Officer Technology Loans Finance 417

Housing Wire

SEPTEMBER 1, 2023

Through the development of improved and sophisticated systems, protocols and technology, these operations leaders are driving their companies to growth and success. Take a look at the full list of winners below to see their accolades and achievements that are helping to move the housing market forward.

Technology 446

Technology Development Title Lending 446

Housing Wire

FEBRUARY 8, 2024

This week, Mortgage Cadence announced that it had appointed longtime reverse mortgage industry professional George Morales to serve on its sales team. The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it.

Banks 406

Banks Mortgages Technology Branding 406

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. It sets up a domino effect [for market activity].”

Equity 417

Equity Purchase and sale agreement Marketing Lending 417

Realty Biz

OCTOBER 2, 2023

a global industry leader and the most recognized name in real estate*, is strengthening its presence in Charlotte, one of the fastest-growing markets in North Carolina with the affiliation of Cornelius-based family firm DiGioia Realty. He has also been named a Five Star Real Estate Agent Award from Five Star Professional.

Branding 98

Branding Brokerage Marketing Technology 98

Housing Wire

MAY 5, 2021

Retail powerhouse loanDepot continued to gain market share in the first quarter of 2021 despite tumbling profit margins. “Interest rates began to rise in late Q1, and there has been a corresponding reduction in market opportunities and gain on sale margins as a result. billion from $37.4

Marketing 373

Marketing Principal Technology Loans 373

Realty Biz

SEPTEMBER 22, 2023

With the help of the CENTURY 21 ® brand, the firm is looking to recruit a minimum of 15 agents to their new office by March 2024. “As As a company that frequently serves multiple demographics in the melting pot of Chicagoland, it’s truly impressive to see the universal respect that the CENTURY 21 brand commands,” said Galarza.

Branding 99

Branding Industrial Marketing Agents 99

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 383

Marketing Branding Industrial Technology 383

Housing Wire

DECEMBER 20, 2021

Last year’s unique market conditions created unprecedented profitability for most lenders. As increasingly large, well-funded competition sets a new bar for resilience throughout market cycles, local lenders are forced to step up. Doing so will create business that perpetuates itself through market cycles. from a year prior.

Marketing 382

Marketing Lending Technology Loans 382

Housing Wire

NOVEMBER 3, 2023

homegenius Real Estate understands the need to deliver differentiated value in a very congested market. The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution.

Closing costs 406

Closing costs Short sale Technology New Construction 406

Realty Biz

DECEMBER 18, 2023

Better Homes and Gardens Real Estate Gold Key, a startup brokerage serving the Indianapolis market, has opened its doors. Cindy, who founded and leads The Stockhaus Team, is a member of the Institute for Luxury Home Marketing. The Stockhausen are multi-million-dollar producers.

Branding 80

Branding Marketing Brokerage Technology 80

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Branding 427

Branding Land Brokerage Agents 427

Housing Wire

OCTOBER 10, 2023

“We’ve wanted to bring our company to the next level for a while now, and by joining Compass, we know we can do that through increasing brand awareness and our average sales price,” Pimentel said in a statement. There was no comparison; Compass’s technology and its agent-first approach reigned superior by far.”

Due diligence 407

Due diligence Brokerage Branding Agents 407

Housing Wire

NOVEMBER 10, 2021

Not because of the chaos that always follows when you start a new job supporting a sales team across four different brands but mainly because I have been able to get my hands into so many different parts of the business in just seven short weeks. What is your firm’s annual budget for marketing technologies?

Branding 383

Branding Technology Sales Mortgages 383

GeekEstate

JUNE 18, 2023

We have a job opportunity to share from a member of the GEM, Collabra Technology , data analytics and automated digital marketing solutions for the real estate industry: Chief Marketing Officer. Recruit, build, and motivate a high-quality marketing organization.

Technology 67

Technology Marketing Pre-qualification Branding 67

Housing Wire

SEPTEMBER 19, 2023

The brokerage noted that Lim will remain at Christie’s as a senior advisor and global brand ambassador, working to expand the relationship between the real estate business and the auction house, among other duties. Meanwhile, Kevin is equally talented when it comes to our pl@tform technology , coaching, training, and recruiting.

Brokerage 417

Brokerage Technology Branding Development 417

Housing Wire

NOVEMBER 30, 2022

A key differentiator of ours (and something missing from the market at large) is a focus on the loan officer’s experience,” said Jason Smith, SVP Sales and Marketing. “We For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand. Jason Smith, SVP Sales and Marketing.

Loan Officer 370

Loan Officer Loans Branding Technology 370

Housing Wire

NOVEMBER 13, 2023

In reality, the LOS is not the problem; the technology is doing exactly what it was designed to do. The LOS is a foundational piece of technology for every lender. However, the POS is not the be-all-end-all technology for crafting the borrower experience.

Lending 407

Lending Due diligence Technology Loans 407

Housing Wire

APRIL 30, 2024

In a low-volume mortgage origination market, some sellers “don’t have the balance sheet or their owners are not interested in legacy and continuity,” which is a different model than Lower’s, Snyder said. As is usually the case with Lower’s deals, Thrive maintained its brand.

Loan Officer 417

Loan Officer Banks Lending Loans 417

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

Realty Biz

AUGUST 14, 2023

Century 21 Real Estate LLC, a global industry leader and the most recognized brand in real estate*, has entered the Northwest Arkansas market with the affiliation of Heartfelt Homes, a boutique real estate firm based in Bentonville that was named a top producing real estate company by the NWA Business Journal in 2023.

Branding 83

Branding Marketing Agents Residential 83

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 407

Marketing Branding Loans As-is 407

Housing Wire

AUGUST 29, 2023

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Think of this as your core brand narrative. Content marketing : Establish yourself as a thought leader.

Brokerage 370

Brokerage Staging Branding Agents 370

Housing Wire

MARCH 10, 2021

In the last decade, community lenders—those credit unions, community banks, and independent mortgage banks who serve their local markets—have grown to own the market. Now, with 2021 leaning back to purchase-driven volume, they are positioned to accelerate that market dominance.

Marketing 383

Marketing Banks Lending Technology 383

Housing Wire

APRIL 14, 2022

Then, the mortgage industry showed why it is called a cyclical business: in the second half of 2021, the Federal Reserve signaled an increase in interest rates and an easing of the purchase of mortgage-backed securities, choking the refi market. “We know that the mortgage industry is about boom and bust,” said Woodward. “It

Mortgages 521

Mortgages Marketing Lending Loans 521

Realty Biz

DECEMBER 22, 2023

McBride became a licensed real estate professional in 1990 as a part-time job while he focused on his career in technology and communication. Together, the two have developed a strong reputation beyond just their marketing prowess, largely thanks to their flexible services and enhanced level of client communication.

Branding 74

Branding Technology Brokerage Agents 74

Realty Biz

JULY 21, 2023

a global industry leader and the most recognized brand in real estate*, is returning to the greater Saint Louis region with the affiliation of CopperKey Realty based in Saint Peters. The company specializes in all types of residential sales throughout Saint Louis and Saint Charles counties. Century 21 Real Estate LLC.,

Branding 78

Branding Marketing Technology Agents 78

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. America’s fix-and-flip short-term property market is estimated to be worth as much as $68 billion a year, according to F2 Finance. Morgan , Citibank and Wells Fargo, according to Faes.

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

AUGUST 22, 2023

Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia , co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint. How are you bringing new life to the brand?

Staging 369

Staging Branding Industrial Technology 369