Housing Wire

MAY 4, 2022

Offerpad may lack the brand recognition and investor money possessed by home-flipping incumbent Opendoor , failed iBuyer Zillow , or of ramping-up iBuyer Redfin. Slow and steady might win the iBuying race. Still, it is the only one of these outfits to ever turn a quarterly profit from its iBuying division.

Title 384

Title Investor Branding As-is 384

RIS Media

APRIL 18, 2022

Sherry Chris, President and CEO, Expansion Brands, Realogy Holdings Corp., So, what are the pros and what are the cons of the iBuyer strategy? According to some sources, even in cities with the highest percentage of iBuyer transactions, such as Phoenix or Atlanta, iBuyer transactions comprise something less than 5% of all sales.

Title search 98

Title search Technology Branding Agents 98

RIS Media

AUGUST 12, 2021

Real estate companies have begun making their way into the iBuyer space, either through partnerships with companies like zavvie or by launching proprietary programs such as RedfinNow, RealSure and Keller Offers. However, Seabolt states the brand is committed to ensuring “continuity across all aspects of our platform.”

Branding 98

Branding Title Agents Brokerage 98

BubbleInfo

AUGUST 16, 2021

The ibuyers are borrowing money like crazy to build their inventory of homes to flip. Opendoor doesn’t have the brand-name awareness of Zillow, so they are advertising a lot and buying homes directly off the MLS. Zillow has everyone’s email address so they are able to reach their users directly.

MLS 81

MLS Branding 81

RIS Media

JULY 31, 2021

Episode 20: ‘What I Choose to Do and Be Is Me, and What I Choose to Do Is This’ – Competing With iBuyers and Changing Technology. Scott Real Estate CEO Lennox Scott dives into how to stay competitive among changing technology and iBuyers. Listen Now. Listen Now. Listen Now.

Branding 98

Branding Technology Development Agents 98

Housing Wire

JUNE 23, 2022

Yes, in the past few years, iBuyers pioneered a new way to sell that “disrupts” the traditional model. Importantly, both iBuyers and Power Buyers vigorously pursue Realtor referrals and/or partnerships. At my company, 1000watt , we help companies and brands create connections with real estate consumers and the Realtors who serve them.

Branding 397

Branding Residential Technology As-is 397

Housing Wire

DECEMBER 14, 2023

The merger would change the leadership structure but maintain each brand. iBuyer Opendoor was Lower’s first white-label customer. In total the lenders have originated about $3.3 Selene Kellam , the Thrive CEO, and Randell Gillespie , the lender’s production head, would join a combined executive team with Lower.

Mortgages 431

Mortgages Loan Officer Banks Finance 431

RIS Media

FEBRUARY 11, 2022

ES: We want to help modernize this industry and the only way we can do it is with agents of various brands, brokerages and affiliations. Regardless of what company or franchise brand they are at, they have the same characteristics. ES: We learned a couple things from Zillow Offers.

Industrial 98

Industrial Agents Technology House Flipping 98

Housing Wire

NOVEMBER 3, 2023

The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution. With the seamless integration of the homegenius Platform, consumers can: Connect with experienced real estate agents.

Closing costs 406

Closing costs Short sale Technology New Construction 406

Housing Wire

NOVEMBER 17, 2020

Zavvie Pro agents have access to seller lead-gen tools , personalized branding within the platform and a new service called OfferFax – a proprietary selling options report that gives agents comparisons of all different selling options available to them in their market.

Brokerage 364

Brokerage Title Branding Agents 364

Housing Wire

SEPTEMBER 15, 2020

For the first time since the pandemic began making an impact on the real estate industry, Redfin ’s iBuying solution RedfinNow is now available in a brand new market – Palm Springs, California. “Palm Springs is a popular second home and vacation rental destination,” Jimenez-Ford said in a release.

Branding 377

Branding Sales Industrial As-is 377

Housing Wire

JUNE 3, 2022

This week’s HW+ member spotlight features Stuart Sim, head of industry development and brand ambassador at Chime Technologies. Prior to Chime, he has held a number of leadership roles, including roles at Realtor.com and NCL Sales & Strategy Consulting.

Technology 384

Technology Branding Industrial Development 384

GeekEstate

NOVEMBER 8, 2021

[Note from editor: We publish a Weekly Transmission for GEM members , a series of long-form articles covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. Below is this month’s sample Transmission.]. NOVEMBER MONTHLY TRANSMISSION. BY DREW MEYERS.

Equity 52

Equity Industrial Property Management As-is 52

RIS Media

DECEMBER 21, 2020

zavvie , an end-to-end real estate brokerage platform offering the full spectrum of selling solutions, is working with Samson Properties to bring iBuyer and bridge “buy before you sell” options to more homeowners across Northern Virginia, Maryland and Washington D.C., For more information, visit zavvie.com.

Brokerage 98

Brokerage Branding Agents As-is 98

Housing Wire

MARCH 28, 2022

This puts an extra burden on the marketer and brand builder. HW: So what does a good lender brand or marketing campaign, or Realtor outreach program, look like then? It’s important to ask yourself this: What can my brand say that no other brand is willing or able to say? HW: 1000watt does a lot of branding work.

Marketing 369

Marketing Branding Brokerage Agents 369

Housing Wire

DECEMBER 30, 2020

Luxury real estate brand Engel & Völkers launched MaX earlier this month. MaX is a proprietary business intelligence platform that acts as a personal marketing strategist for each real estate advisor in the brand’s Americas network, according to the company. This product provides an opportunity for both.

Branding 277

Branding Equity Sales Agents 277

Housing Wire

NOVEMBER 22, 2021

The main remaining iBuyers – Opendoor and Offerpad – are growing fast but report net losses. The main remaining iBuyers – Opendoor and Offerpad – are growing fast but report net losses. Realogy says it is real serious about its two-year-old iBuying division, RealSure. And that was impetus for hiring for me, for hiring a CEO.

Agents 368

Agents Brokerage As-is Staging 368

Housing Wire

FEBRUARY 19, 2021

“Redfin’s brand will get bigger. Redfin, which also operates a brokerage as well as an iBuyer, brought in $875 million in revenue during the same period. We’ll show up higher for Internet searches on Phoenix housing or St. Louis real estate.” RentPath reeled in $194 million in revenue in the 12 months that ended on Sept.

Bankruptcy 481

Bankruptcy Brokerage Property Management Agents 481

Realty Biz

SEPTEMBER 24, 2023

Brands like Ecobee and SmartRent are really coming off with smart home solutions that are making homes more incredible and valuable. 6 iBuyers: Quick Sales with a Tech Twist Here's the scoop on iBuyers: They're these tech-savvy companies that are all about fast real estate sales. #6 And they're making quite the entrance.

Property Management 115

Property Management Technology Branding Industrial 115

1000Watt

NOVEMBER 4, 2022

And importantly, we’ll put the listing agents’ brand front and center.”. They more or less left the sell side alone, a curious move to people in the industry, who know that seller leads are the primo stuff, of course. Light and easy. Then they went all-in on iBuying and got their ass handed to them. Look at that!

MLS 98

MLS Agents Branding Investor 98

1000Watt

FEBRUARY 4, 2022

As a brand and strategy agency, 1000watt has always done consumer research. . Surveys to get a read on home buyer attitudes; brand awareness studies; website usability testing; focus groups. . Or, for those who chose to sell with an ibuyer, the delta between the “instant” and adjusted offer. . People wanted to know. Was it b t?

Branding 98

Branding Lending Agents Mortgages 98

Housing Wire

APRIL 12, 2022

Samson has a different business model and branding than Compass, but both brokerages identify as “agent-centric.”. They lead to additional listings, increased brand awareness, increased market share and buyers that come from having those listings.”. Consumers don’t care as much about brands as they used to,” Samson said.

Title 370

Title Brokerage Agents Branding 370

Housing Wire

JULY 22, 2021

“Phoenix is a haven for iBuyers but also for flat-fee companies.” They still dominate Charlotte, North Carolina with the Allen Tate brand. Homesmart’s owned company is still No. 1 in Denver by sides, and “it remains No. 1 in Arizona, with significant franchise growth around the country,” says Wright.

Marketing 397

Marketing Brokerage Equity Branding 397

Broke Agent Media

JANUARY 20, 2023

BAM Key Details: Lower debuted a new Mortgage as a Service (MaaS) platform to allow consumer brands to offer mortgage products to customers. Lower has debuted a new mortgage service platform (MaaS) to make it easier for consumer brands to offer mortgage products to their customers. population.

Mortgages 98

Mortgages Branding Lending Finance 98

Real Trends

FEBRUARY 15, 2022

National homebuilder Lennar and iBuyer Opendoor announced the expansion of their partnership into Miami on Tuesday. Lennar, the second largest homebuilder in the U.S., has been based in Miami since 1954. But trying to time the sale of their current home with the purchase of their new home can be challenging and stressful.

Branding 81

Branding Technology Sales Closing 81

RIS Media

MAY 9, 2022

“In these volatile times, we are especially proud of our company and brand, one that helps people find their home, a place of comfort and safety,” said Zillow co-founder and CEO Rich Barton. According to its latest earnings report , the Seattle-based company earned $4.3 billion in Q1 of 2022—up 250% from last year.

Marketing 98

Marketing Principal Branding Agents 98

Housing Wire

DECEMBER 2, 2020

New investment money began to flow into start-up fintech companies like Blend, Roostify and more than a dozen other new brands. Some innovators, like OpenDoor and Zillow, are already merging finance and real estate in iBuyer business models. Lenders immediately began to race to catch up. The digital point of sale (POS) was born.

Industrial 401

Industrial Mortgages Lending Technology 401

RIS Media

JANUARY 13, 2022

We joined the Prudential Real Estate network over 30 years ago and transitioned to Berkshire Hathaway HomeServices after that brand launched in 2013. We’re proud to be associated with a brand with high-quality standards globally. The brand value and reputation are synonymous with quality, results and global expertise.

Branding 103

Branding Agents Construction Brokerage 103

Housing Wire

MARCH 1, 2022

Let’s not forget the iBuyers, such as Offerpad and Opendoor. The national brands and larger independents are investing millions of dollars into proprietary platforms of their own. Both are partnering with real estate brokerages to offer consumers choices when selling their homes. Brokerage tech solutions.

Technology 382

Technology Brokerage Lending Mortgages 382

Hank Miller Team

OCTOBER 7, 2021

Fast forward a decade into the current boom, all of the players are back joined by some traditional brokerages and “iBuyers” (internet buyers). Know however, that iBuyers tend to be more disciplined, they do not make offers on every home considered. These waters are crowded and each segment has their own agenda.

Brokerage 98

Brokerage Investor Title Closing 98

HomeLight

MAY 10, 2022

In a nutshell, Redfin is a real estate brokerage as well as an iBuyer (instant home buyer) that purchases homes directly from sellers in select states. Zillow is a home search website that has been well-known brand among consumers for many years, to the point of becoming a household name in real estate. iBuyer services.

Brokerage 108

Brokerage Agents Pre-approval Sales 108

Housing Wire

OCTOBER 28, 2021

The vast majority of Realogy’s operations are tied to sales commissions, service fees from title insurance and fees collected from franchise affiliates that use one of the Realogy brand-names.

Title 409

Title Brokerage Branding Agents 409

GeekEstate

FEBRUARY 23, 2023

Loyalty is not widely distributed though, with 54% of customers only loyal to 1 to 5 brands. Giving users fractional shares in a stock when spending money on a participating brand was a great start but Bump ( mentioned in Newsletter #24 ) went under last month. Handing over keys to a buyer is far from the end of the relationship.

Banks 62

Banks Brokerage Branding Closing 62

RIS Media

FEBRUARY 8, 2022

The need to offer an elevated level of service to compete against both other agents and iBuyers for those listings is costing agents time. If you haven’t tried Canva, we recommend you check it out as soon as possible because it will help you develop and cement your brand while saving time on design. Not sure where to start?

Design 98

Design Branding Agents Closing 98

Housing Wire

FEBRUARY 14, 2022

National brands as deep-pocketed as Redfin including Douglas Elliman , Sotheby’s International Realty and to a lesser extent Compass cater to people with the means to buy luxury homes. After bonuses and stock-based compensation, the average Redfin agent netted $118,000 in 2021, according to the company. So, it would seem, is the company.

Brokerage 370

Brokerage Agents Industrial Sales 370

Inman

JANUARY 17, 2023

Lower's "mortgage as a service" platform lets brands offer digital-first mortgages through application programming interface and no-code solutions.

Mortgages 172

Mortgages Branding Technology Industrial 172

Real Trends

FEBRUARY 14, 2022

“I’m working with a media specialist to help me improve my brand recognition, directing people to my website and my business,” says a RE/MAX agent in the midwest. Consumer options? No interest, say agents surveyed. “I’m not sure what those programs are,” said a Compass agent in the northwest.

Agents 79

Agents Brokerage Branding Finance 79