article thumbnail

Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 431
article thumbnail

BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. Last month, we took advantage of our 15th anniversary to showcase the value of the brand to the industry which was extremely well received.

Staging 328
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TRB Interviews: Staging Expert Lucie Brand!

Toronto Realty Blog

Vote to follow… I should have done this interview a long time ago, but alas, here we are, January of 2021, with the Toronto real estate market on fire and staging playing a huge role: seems like the right time to me! What is the difference between staging and decorating? Why would a person stage a vacant house?

Staging 73
article thumbnail

Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. We believe our new brand genuinely represents how we operate and our focus on delivering results consistent with what our customers expect from us.”

Branding 349
article thumbnail

The anatomy of a successful real estate recruitment funnel

Housing Wire

Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. With that in mind, let’s break down a successful real estate recruitment funnel and how to optimize each stage: 1. Awareness At this stage, potential recruits become aware of your brokerage and what it stands for.

Brokerage 360
article thumbnail

Kitchen Staging Tips to Make the Heart of the Home Look Spacious and Bright

HomeLight

That’s why top professional home stagers and real estate agents who have that special eye for design say it’s so easy to go overboard on kitchen staging to sell a home. Ruthlessly Declutter the Countertops So the first step in staging your kitchen is to give it a deep decluttering. to inspire your own kitchen staging plan.

Staging 112
article thumbnail

Your personal branding blueprint and fall housing market update

Inman

23-25, 2024, where AI, capital and more will be center stage. Find out what to prepare for and pick up the tools you’ll need at the immersive Virtual Inman Connect online Nov. And don’t miss Inman Connect New York on Jan. Bet big on […]

Branding 165