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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 430
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2022 Rising Star honoree on brand strategy

Housing Wire

Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 324
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The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 365
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How to empower agents and grow your brand in the wake of commission lawsuits

Housing Wire

The power of words Any recent litigation isn’t a roadblock for your brand or brokerage; it’s an opportunity for growth. Well, those are the types of conversations many agents are looking for right now, underscoring why your words post- commission lawsuit are more important than ever. Addressing agents’ concerns is pivotal.

Branding 387
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Get More Referrals from Staying Top of Mind with Your Own Magazine!

Your own branded publication will be received as a gift to your top clients, and creates an easy opportunity for you to follow up and ask for referrals. Staying top of mind with your sphere is a proven way to gain referrals. Get your free magazine sample today!

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Quicken brand will be officially retired on July 31

Housing Wire

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” He bought it back from Intuit for $23.3

Branding 381
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Team Tactics: Branding Your Team as Hyperlocal Experts

RIS Media

Branding your team as market experts is great for your marketing and attracting clients, but you… The post Team Tactics: Branding Your Team as Hyperlocal Experts appeared first on RISMedia.