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CoStar Group finds success through the sale of Homes.com memberships

Housing Wire

We believe adding 3D digital twins for Homes.com will increase the leads we deliver, increase customer satisfaction, increase renewal rates, increase sales and increase site traffic further.” In the first quarter, the sales team for Homes.com generated nearly $40 million in net new bookings. each, representing a value of $2.1

Sales 314
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The Impact of Brand Awareness

Housing Wire

One of our largest conclusions found that brand awareness is the highest-ranked priority when considering future marketing activities for 2022. Brand awareness isn’t just having people know about your name. It might seem like brand awareness is only important when trying to gain attention of consumers but that is not always the case.

Branding 370
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Flyhomes acquires Home Sale Assured

Housing Wire

Proptech firm Flyhomes has entered into an agreement to purchase Innovative Holdings, LLC’s “buy before you sell” platform Home Sale Assured. Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home.

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Layoffs hit Sales Boomerang, Mortgage Coach

Housing Wire

Mortgage fintechs Sales Boomerang and Mortgage Coach reduced employee headcount by at least 20 this month as the industry struggles to stay afloat amid mortgage lenders rightsizing during one of the most challenging times. Sales Boomerang and Mortgage Coach declined to comment on the size and reason for the layoffs.

Sales 400
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Anywhere reports losses during the slower winter season

Housing Wire

This is the seasonally slow part of the year and we are in a very difficult housing market with a record-low level of unit sales.” Schneider highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q1 2024. It generated $1.1

Branding 336
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Sales Boomerang and Mortgage Coach merge

Housing Wire

Mortgage fintechs Sales Boomerang and Mortgage Coach have merged, roughly six months after a Philadelphia-based private equity firm bought a controlling stake in each company. A unified name has not yet been determined and Sales Boomerang and Mortgage Coach will continue to operate as distinct brands, for now, the companies said.

Sales 389
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 318