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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Now, she has recently been appointed president of Better Homes and Gardens Real Estate (BHGRE), where she is tasked with leading the company’s global network of more than 12,000 affiliated brokers and independent sales associates. So, people are really excited about the brand and we’re going to continue to leverage that.

Staging 322
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 340
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent.

Brokerage 356
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How to become a luxury real estate agent

Housing Wire

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? Kayla Lee of SERHANT. You might be ready to take on the luxury real estate market!

Agents 408
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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Buy before you sell (BBYS) products may be the answer.

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Q&A: George Morales on new role with Mortgage Cadence and why a big bank could enter reverse

Housing Wire

This week, Mortgage Cadence announced that it had appointed longtime reverse mortgage industry professional George Morales to serve on its sales team. So, the new role is going from the product management side to the sales side of the business. The whole idea is to just broaden distribution.

Banks 383
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Tips and Strategies For a Successful Spring Home Sale

Realty Biz

Stage your home to showcase its best features and create an inviting atmosphere for potential buyers. Repaint high-traffic areas like kitchens or hallways using neutral colors; touch up doors and trims where necessary to make them look brand new. As petals unfurl, so does the potential for making your property a hot commodity.

Sales 108