Housing Wire

FEBRUARY 15, 2024

Anywhere demonstrated our leadership strength in 2023, driving meaningful results in a tough real estate market,” Ryan Schneider , Anywhere president and CEO, said in a statement. “In The company produced these results amid “an incredibly difficult year for the housing market,” Schneider said during an earnings call on Thursday.

Marketing 338

Marketing Branding Brokerage Sales 338

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 350

Marketing Residential Technology Branding 350

Housing Wire

FEBRUARY 12, 2024

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday. The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Marketing 352

Marketing Loan Officer Lending Branding 352

Housing Wire

FEBRUARY 9, 2024

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.

Commercial 405

Commercial Marketing Residential Branding 405

Housing Wire

OCTOBER 24, 2023

“Anywhere led through a difficult housing market to deliver considerable profitability and achieve substantial debt reduction,” Ryan Schneider , Anywhere president and CEO said in a statement. During the third quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 18% year over year to 200,619.

Marketing 392

Marketing Branding Brokerage Sales 392

Housing Wire

AUGUST 21, 2023

You mindset impacts your real estate success and successful agents are looking toward the future, no wallowing in the uncertain market. The time is now to understand the market and some of the trends. Market perception: “Smart agents have stopped complaining about the market ,” Tom notes. and Canada market.”

Agents 351

Agents Marketing Branding Technology 351

Housing Wire

APRIL 4, 2024

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. While they have endured a rocky, rates-driven cycle, marketers in mortgage and real estate continue to play a pivotal role in lead generation, customer acquisition and retention differentiation that has helped to keep many organizations stay afloat.

Marketing 229

Marketing Industrial Mortgages Inspection 229

Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 355

Marketing MLS Branding Industrial 355

Housing Wire

APRIL 25, 2024

Anywhere Real Estate felt the brunt of the challenging housing market again in the first quarter of 2024 as the company reported a loss of $101 million during the three-month period. This is the seasonally slow part of the year and we are in a very difficult housing market with a record-low level of unit sales.” It generated $1.1

Branding 311

Branding Technology Title Brokerage 311

Housing Wire

APRIL 4, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. Putting time and attention into a clear marketing strategy is a crucial for any successful business but can be nearly impossible to tackle in the midst of a busy cycle, particularly in housing.

Marketing 323

Marketing Branding Development Industrial 323

1000Watt

NOVEMBER 29, 2023

Marketers wield “messaging” like a magician’s wand, attempting to conjure awareness, interest and action for their offerings. If not poised to embrace an offering at a precise moment in time, the marketing will self-destruct in a Mission Impossible-style. Enter the brand-minded copywriter. “Because you’re worth it.”

Branding 61

Branding Marketing Design Construction 61

Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

Mortgages 384

Mortgages Marketing Agents Industrial 384

Housing Wire

MAY 31, 2023

California-based lender loanDepot has promoted Alec Hanson , the company’s senior vice president of production for the West division, to the role of chief marketing officer. Hanson will also be responsible for the company’s originator-led field-level marketing capabilities.

Marketing 323

Marketing Equity Branding Development 323

Housing Wire

APRIL 22, 2024

The most important thing is selling the home, and if you are driving consumers to the agent that is the expert on that property, then the home markets better and there is a greater chance for success,” Florance said. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands.

Branding 311

Branding Brokerage Staging Residential 311

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 358

Marketing Branding Title Mortgages 358

RIS Media

MARCH 11, 2024

As REALTORS®—especially to be a successful real estate team—it’s important to keep up on the latest trends and news in the housing market to stay informed for your clients, as they often turn to you for expertise and knowledge.

Branding 83

Branding Marketing As-is Development 83

Housing Wire

JANUARY 30, 2024

Two complex factors are set to transform the rental market in 2024, creating new challenges and opportunities for property managers. The second is a more competitive rental market, driven by record-high construction of multifamily rental properties. At the same time, the data suggests several benefits for early adopters.

Property Management 340

Property Management Marketing Technology Branding 340

Housing Wire

APRIL 11, 2023

Nominations for HousingWire’s Marketing Leaders award are now open through Friday, April 21, 2023. “The biggest challenge for us in the past year has been to reassure our agents that they still have a viable business despite the current economic challenges,” said Christina Panos , chief marketing officer for The Corcoran Group.

Marketing 336

Marketing Branding Agents Closing 336

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” The volatility and unprecedented nature of the market, weakened Zillow’s price forecasting, crippling its ability to buy low and sell high. . That is a 76% drop in inventory, despite the fact that Opendoor expanded to two new markets in the past year.

Marketing 399

Marketing Investor Sales Renovation 399

Realty Biz

OCTOBER 2, 2023

a global industry leader and the most recognized name in real estate*, is strengthening its presence in Charlotte, one of the fastest-growing markets in North Carolina with the affiliation of Cornelius-based family firm DiGioia Realty. He has also been named a Five Star Real Estate Agent Award from Five Star Professional.

Branding 99

Branding Brokerage Marketing Technology 99

Housing Wire

FEBRUARY 28, 2022

Black Knight’s Surefire CRM and Mortgage Marketing Engine helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms.

Marketing 307

Marketing Mortgages Branding Lending 307

Realty Biz

SEPTEMBER 22, 2023

With the help of the CENTURY 21 ® brand, the firm is looking to recruit a minimum of 15 agents to their new office by March 2024. “As As a company that frequently serves multiple demographics in the melting pot of Chicagoland, it’s truly impressive to see the universal respect that the CENTURY 21 brand commands,” said Galarza. “As

Branding 100

Branding Industrial Marketing Agents 100

Housing Wire

JANUARY 16, 2024

If you’re currently using email as a form of marketing , staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box. It serves as a crucial protection for individuals against malicious impersonation and a defense for brands against being labeled as spammers.

Marketing 380

Marketing Brokerage Branding As-is 380

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. This has created an environment of scarcity.

Marketing 322

Marketing Branding Brokerage Agents 322

Housing Wire

NOVEMBER 17, 2022

Wisconsin-based mortgage lender Waterstone Mortgage Corporation appointed Chik Quintans its new director of digital marketing, the company announced Thursday. Prior to Waterstone Mortgage, he was a digital marketer at UnderGround Marketing Society LLC. and as digital marketing manager at Absolute Mortgage.

Mortgages 349

Mortgages Marketing Lending Branding 349

Housing Wire

JANUARY 4, 2024

Detroit-based Rocket Companies , parent of Rocket Mortgage , has named Jonathan Mildenhall to its newly created chief marketing officer position, responsible for the marketing and communications teams for all the company’s brands. Farner is known as the marketing whiz behind the groundbreaking “Push Button.

Branding 398

Branding Mortgages Marketing As-is 398

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 394

Marketing Branding Loans As-is 394

Housing Wire

MARCH 22, 2024

Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.

Brokerage 390

Brokerage Branding Agents As-is 390

RIS Media

JANUARY 9, 2024

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.

Branding 99

Branding Agents Marketing As-is 99

Realty Biz

DECEMBER 18, 2023

Better Homes and Gardens Real Estate Gold Key, a startup brokerage serving the Indianapolis market, has opened its doors. Cindy, who founded and leads The Stockhaus Team, is a member of the Institute for Luxury Home Marketing. The Stockhausen are multi-million-dollar producers.

Branding 81

Branding Marketing Brokerage Technology 81

Realty Biz

OCTOBER 10, 2023

In today's digital age, having a unique and identifiable brand for your real estate business is crucial. A strong online presence can help set you apart in a crowded market. Make sure it's simple, memorable, and reflective of your real estate brand's personality. Using them consistently helps in establishing brand recall.

Branding 100

Branding Design Marketing As-is 100

A Student of the Real Estate Game

MARCH 20, 2021

By that, I mean that real estate is becoming more flexible, branded, and focused on the consumer. As the industry becomes more institutional, we are seeing firms roll up their communities under brands. As the industry becomes more institutional, we are seeing firms roll up their communities under brands.

Branding 64

Branding As-is Development Land 64

Realty Biz

FEBRUARY 19, 2023

Social media marketing is an integral component of brand building for any business today. How The New Feature Intersects with Real Estate Marketing The new Instagram Channels feature represents major opportunities for any real estate professional looking to up their game when it comes to brand-building.

Branding 100

Branding Marketing Agents Design 100

Realty Biz

AUGUST 14, 2023

Century 21 Real Estate LLC, a global industry leader and the most recognized brand in real estate*, has entered the Northwest Arkansas market with the affiliation of Heartfelt Homes, a boutique real estate firm based in Bentonville that was named a top producing real estate company by the NWA Business Journal in 2023.

Branding 84

Branding Marketing Agents Residential 84

Realty Biz

OCTOBER 18, 2023

Creating a Brand Authority Real Estate Score can be an effective way to rank and differentiate real estate brands or agents based on a variety of factors that denote authority, reliability, and reputation in the market. Local Knowledge : Understanding of local market conditions, trends, communities, and regulations.

Branding 92

Branding Commercial Development Design 92

Broke Agent Media

MAY 18, 2023

Stuck in the weeds of creating your own real estate brand? If you haven’t yet explored ChatGPT ’s potential for saving you hours and hours of time on creating brand messaging, you need this right now. And starting out with an imperfect brand kit is better than not starting at all. I’ve got a fix for that.

Branding 98

Branding Agents Design As-is 98