Housing Wire

APRIL 25, 2024

Anywhere Real Estate felt the brunt of the challenging housing market again in the first quarter of 2024 as the company reported a loss of $101 million during the three-month period. This is the seasonally slow part of the year and we are in a very difficult housing market with a record-low level of unit sales.” It generated $1.1

Branding 367

Branding Technology Title Brokerage 367

Housing Wire

MAY 8, 2024

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country. “We were in the dark for way too long. .”

Loan Officer 368

Loan Officer Technology Branding Mortgages 368

Housing Wire

JANUARY 30, 2024

Two complex factors are set to transform the rental market in 2024, creating new challenges and opportunities for property managers. The second is a more competitive rental market, driven by record-high construction of multifamily rental properties. At the same time, the data suggests several benefits for early adopters.

Property Management 370

Property Management Marketing Technology Branding 370

Housing Wire

JULY 17, 2023

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

Technology 280

Technology Staging Development Agents 280

Housing Wire

APRIL 30, 2024

Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. Savvy marketing leaders like Coleen Bogle, CMO at New Jersey-based mortgage lender The Money Store have become critical to the industry. Click here to nominate someone.

Loan Officer 421

Loan Officer Technology Loans Finance 421

Housing Wire

APRIL 22, 2024

The most important thing is selling the home, and if you are driving consumers to the agent that is the expert on that property, then the home markets better and there is a greater chance for success,” Florance said. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands.

Branding 339

Branding Brokerage Staging Residential 339

Housing Wire

FEBRUARY 28, 2022

Black Knight’s Surefire CRM and Mortgage Marketing Engine helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms.

Marketing 336

Marketing Mortgages Branding Lending 336

Housing Wire

SEPTEMBER 28, 2023

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 379

Brokerage Branding Technology Agents 379

Housing Wire

MARCH 27, 2024

“The experienced team behind Corcoran Prime provides a foundation that is poised for both growth and success when paired with Corcoran’s innovative tools, iconic branding, and world-class support systems.” ” Corcoran Prime, previously known as The Agency Inc. .

Brokerage 380

Brokerage Branding Technology Agents 380

Housing Wire

JANUARY 23, 2024

Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer. As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin.

Industrial 400

Industrial Title MLS Technology 400

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to a review of bond-rating and industry reports.

Equity 404

Equity Purchase and sale agreement Marketing Lending 404

Housing Wire

APRIL 16, 2024

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 407

Equity Investor Technology Industrial 407

Housing Wire

DECEMBER 22, 2023

For Gen Z, technology is second nature Gen Z is considered those who were born between 1997 and 2012 — today, members of Gen Z are between 11 and 26 years old. We are the cohort succeeding millennials and have grown up with rapid technology progression, an increase in multi-generational households and the “influencer” era.

Branding 430

Branding Technology Finance Industrial 430

Housing Wire

MAY 2, 2024

We also continue to dynamically manage our owned MSR portfolio to capitalize on differing views of market values amongst top market participants. As always, we remain flexible and committed to considering all options in this dynamic market to maximize value for shareholders,” Ocwen CEO Glen Messina said.

Mortgages 313

Mortgages Branding Equity Loans 313

Housing Wire

NOVEMBER 8, 2023

“The largest, undisrupted market in the U.S.,” ” reads an Opendoor Technology Inc. The volatility and unprecedented nature of the market, weakened Zillow’s price forecasting, crippling its ability to buy low and sell high. . presentation slide for investors in the SPAC that took it public, also in 2020.

Marketing 416

Marketing Investor Sales Renovation 416

Housing Wire

APRIL 13, 2023

Change Wholesale is at the forefront of wholesale lending, with the widest variety of products on the market, ranging from traditional lending products to non-traditional products (Alt Doc, Investor/DSCR, Foreign National). For brokers, Change Wholesale offers marketing support to help promote their business and reach new clients.

Lending 368

Lending Marketing Banks Investor 368

Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider?

Lending 324

Lending Marketing Loans Branding 324

Housing Wire

JUNE 10, 2022

Lenders and mortgage tech companies have been cutting costs in the down market , but some firms have hired new executives who they hope will provide better strategies to navigate the shrinking loan origination market. For the Motto brand, Erickson will focus on streamlining the product ecosystem for franchisees.

Marketing 390

Marketing Lending Loans Branding 390

Housing Wire

MARCH 6, 2024

In her new role, Duran will work with owner and CEO Aaron Kirman to lead the expansion of the Christie’s brand in Southern California. The expansion into Southern California will also grant more agents access to Christie’s proprietary technology , pl@tform. We are simply focused on offering the best in class service and advisors.

Branding 405

Branding Brokerage Agents Technology 405

Realty Biz

OCTOBER 2, 2023

a global industry leader and the most recognized name in real estate*, is strengthening its presence in Charlotte, one of the fastest-growing markets in North Carolina with the affiliation of Cornelius-based family firm DiGioia Realty. He has also been named a Five Star Real Estate Agent Award from Five Star Professional.

Branding 98

Branding Brokerage Marketing Technology 98

Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. Hint: think about technology here.)

Agents 281

Agents Branding Technology Brokerage 281

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. And so for me, I feel like it’s an opportunity to kind of open the door via technology, to how and what is happening in the reverse space.

Banks 372

Banks Mortgages Technology Branding 372

Realty Biz

SEPTEMBER 22, 2023

With the help of the CENTURY 21 ® brand, the firm is looking to recruit a minimum of 15 agents to their new office by March 2024. “As As a company that frequently serves multiple demographics in the melting pot of Chicagoland, it’s truly impressive to see the universal respect that the CENTURY 21 brand commands,” said Galarza. “As

Branding 99

Branding Industrial Marketing Agents 99

Housing Wire

MAY 1, 2024

In a hostile housing market and a noisy industry environment, why is Zillow outperforming?” We are advantaged primarily because we are a product and technology company first.” The product led organic marketing growth story is rare, but it is common for the great ones. he posited.

Industrial 370

Industrial Technology Agents Finance 370

Housing Wire

MARCH 21, 2024

Sarah Wheeler: Let’s talk about your background, because you have both technology and real estate experience. Shayan Hamidi: I studied computer science, economics and math and my background is technology. That’s our point of view, which then impacts the way we go about architecting our technology and our product.

Technology 438

Technology Brokerage Agents As-is 438

Housing Wire

FEBRUARY 29, 2024

Storytelling is key to the company’s success and Stewart’s own story explains how he stays cool in any market cycle. Sarah Wheeler: What differentiates your technology? DS: So first, as a brand, we create content for agents that’s designed to go to people they know, typically past clients and sphere.

Branding 396

Branding Technology Agents As-is 396

Realty Biz

NOVEMBER 3, 2023

When it comes to high-end living, smart home technology is not just a trend; it’s revolutionizing the way we experience comfort and convenience. And every luxury home should take advantage of smart home technology. It’s about creating a seamless integration, where the technology enhances the living experience without being obtrusive.

Technology 128

Technology Design Branding As-is 128

Housing Wire

JULY 28, 2022

Marketers are often the most creative and influential marketing minds in the housing economy. Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 377

Marketing Branding Industrial Technology 377

Housing Wire

APRIL 3, 2024

The company has also established capital-partner relationships and has made a series of technological investments into its platforms, he said. Included in the wider rebranding effort will be a refresh of the company’s brand voice, which is designed to support “the company’s commitment to getting the job done,” the announcement stated.

Branding 331

Branding Mortgages Staging Equity 331

Housing Wire

APRIL 30, 2024

In a low-volume mortgage origination market, some sellers “don’t have the balance sheet or their owners are not interested in legacy and continuity,” which is a different model than Lower’s, Snyder said. As is usually the case with Lower’s deals, Thrive maintained its brand.

Loan Officer 398

Loan Officer Banks Lending Loans 398

Realty Biz

DECEMBER 18, 2023

Better Homes and Gardens Real Estate Gold Key, a startup brokerage serving the Indianapolis market, has opened its doors. Cindy, who founded and leads The Stockhaus Team, is a member of the Institute for Luxury Home Marketing. The Stockhausen are multi-million-dollar producers.

Branding 80

Branding Marketing Brokerage Technology 80

Housing Wire

DECEMBER 20, 2021

Last year’s unique market conditions created unprecedented profitability for most lenders. As increasingly large, well-funded competition sets a new bar for resilience throughout market cycles, local lenders are forced to step up. Doing so will create business that perpetuates itself through market cycles.

Marketing 319

Marketing Lending Technology Loans 319

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 407

Marketing Branding Loans As-is 407

Housing Wire

MARCH 31, 2021

While the refi boom might be slowing down, the purchase market is heating up. While the refi boom might be slowing down, the purchase market is heating up. MBA’s spring 2021 market forecast predicts a record-breaking year, with purchase origination reaching $1.57 Outsourcing offers many benefits.

Marketing 383

Marketing Loans Technology Mortgages 383

Housing Wire

APRIL 14, 2022

Then, the mortgage industry showed why it is called a cyclical business: in the second half of 2021, the Federal Reserve signaled an increase in interest rates and an easing of the purchase of mortgage-backed securities, choking the refi market. Consolidation in the mortgage industry is likely in 2022, analysts and lending executives said.

Mortgages 522

Mortgages Marketing Lending Loans 522

Realty Biz

JUNE 9, 2021

With this in mind, we reached out to Jennifer Marchetti , who is the Chief Marketing Officer for the Realogy Expansion Brands portfolio, including Better Homes and Gardens® Real Estate and ERA®. Realogy Expansion Brands at Realogy Holdings Corp. RealtyBizNews: You are unique as a CMO in real estate managing two major brands.

Branding 135

Branding Marketing Agents Development 135

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Branding 390

Branding Land Brokerage Agents 390