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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 420
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 295
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia , co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint. How are you bringing new life to the brand?

Staging 282
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.

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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

Branding 311
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HW Annual 2023: Where housing market strategies are developed

Housing Wire

From listening to executives at the biggest companies in real estate and mortgage to dedicated panels on growing women in leadership and how to build competitive marketing strategies , you can find inspiration on stage in Austin, Texas. Future-proof your business with this year’s powerful HW Annual agenda.

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Your personal branding blueprint and fall housing market update

Inman

23-25, 2024, where AI, capital and more will be center stage. Find out what to prepare for and pick up the tools you’ll need at the immersive Virtual Inman Connect online Nov. And don’t miss Inman Connect New York on Jan. Bet big on […]

Branding 132