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Flyhomes acquires Home Sale Assured

Housing Wire

Proptech firm Flyhomes has entered into an agreement to purchase Innovative Holdings, LLC’s “buy before you sell” platform Home Sale Assured. Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home.

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RealTrends 500: Top 5-year movers by transaction sides see big brands on top

Housing Wire

An analysis of the top five-year movers by transaction sides show the big brands at the top. This ranking shows the firms that had the largest increase in closed transaction sides between 2017 and 2021. Close behind was Compass , with an increase of 213,524 sides. View the full rankings.

Branding 382
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Mid America Mortgage rebrands to Click n’ Close

Housing Wire

Texas lender Mid America Mortgage rebranded as Click n’ Close to expand into the mortgage technology industry following the sale of the majority of its retail lending operations. Click n’ Close will retain retail operations related to its reverse mortgage and lending business for Native Americans, the company said Monday.

Closing 316
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New home sales juggernaut continues

Housing Wire

Sales of new homes rose to an annualized rate of 999,000 in October – 0.3% With October’s data in, new home sales have had the strongest three-month stretch since mid-2006, with each month falling just short of 1 million. months at the current sales rate. Sales are increasingly being driven from homes not yet under construction.

Sales 520
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 308
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Brian Icenhower on impact of commission lawsuits and low volume

Housing Wire

It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels.” Today, a very small percentage of agents conduct the vast majority of the business, while more than 50% of agents in most local communities haven’t even closed a transaction in the past year.

Brokerage 396
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Mr. Cooper exits reverse servicing space with sale to MAM

Housing Wire

Mortgage servicing, origination and transaction-based services company Mr. Cooper Group announced on Tuesday the sale of its reverse mortgage servicing portfolio – operating under the Champion Mortgage brand – to Mortgage Assets Management (MAM). The sale of Champion.

Sales 390