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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 350
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How to become a luxury real estate agent

Housing Wire

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? Kayla Lee of SERHANT. Visit Coffee & Contracts 2. Visit Agent Image 3.

Agents 413
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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. The original home is usually purchased at a discount.

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Black Knight’s Surefire CRM and Mortgage Marketing Engine makes marketing and messaging fast and simple

Housing Wire

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Ultimately, Surefire users have the right functionality at their fingertips for every stage of the loan life cycle.

Marketing 356
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Tips and Strategies For a Successful Spring Home Sale

Realty Biz

Stage your home to showcase its best features and create an inviting atmosphere for potential buyers. Repaint high-traffic areas like kitchens or hallways using neutral colors; touch up doors and trims where necessary to make them look brand new. Set a competitive price using current market trends by analyzing recent sales data.

Sales 108
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Reinventing lead generation with the Qualified Borrower program

Housing Wire

Unfortunately, purchased leads are expensive, and their lofty price tag does not guarantee they will convert to closed loans. A less discussed downside of purchased leads is that they can create an unhealthy reliance on third parties to feed sales funnels. Introducing the HomeScout Qualified Borrower.

Staging 360
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HW Media acquires REAL Trends to combine two of real estate’s most powerful media outlets

Housing Wire

HW Media, publisher of HousingWire, FinLedger, and producer of Engage Events, today announced it has closed on the strategic acquisition of REAL Trends, the residential real estate industry’s leading report that ranks the performance of the top U.S. brokerage firms. Minor & Brown PC served as legal counsel to REAL Trends. About HW Media.

Branding 538