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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 432
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2022 Rising Star honoree on brand strategy

Housing Wire

Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 366
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How to become a luxury real estate agent

Housing Wire

Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 418
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Go Green and Differentiate Your Brand With NAR’s Green Designation

RIS Media

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. That’s where NAR’s Green Designation Course: People, Property, Planet, Prosperity comes in. Learn more about CRD at crd.realtor.

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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture. Ocwen Financial Corp., The rebrand is subject to shareholder approval.

Branding 372
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10 Tips to Brand Your Real Estate Website

Realty Biz

In today's digital age, having a unique and identifiable brand for your real estate business is crucial. Here are 10 essential tips to effectively brand your real estate website and ensure it resonates with potential clients: Professional Logo Design : A logo is the cornerstone of your brand.

Branding 100
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How to build a comprehensive real estate online presence

Housing Wire

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand.

Brokerage 408