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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 424
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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. We believe our new brand genuinely represents how we operate and our focus on delivering results consistent with what our customers expect from us.”

Branding 409
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How to become a luxury real estate agent

Housing Wire

Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 414
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Kitchen Staging Tips to Make the Heart of the Home Look Spacious and Bright

HomeLight

That’s why top professional home stagers and real estate agents who have that special eye for design say it’s so easy to go overboard on kitchen staging to sell a home. Ruthlessly Declutter the Countertops So the first step in staging your kitchen is to give it a deep decluttering. If you have a ceiling fan, dust the blades.

Staging 109
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Top Producer Review: Features, pricing & alternatives

Housing Wire

Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients. Top Producer can also help you automate your marketing with branded MLS reports.

MLS 423
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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

The second stage was pioneered by real estate agents that saw how hard the consumer experience was first-hand, so they created the PowerBuyer model to address those issues with less cost relative to iBuyers. Buy before you sell (BBYS) products may be the answer. Jeremy Foster: The traditional home purchase process for homeowners is broken.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. This significant expense poses a considerable operating cost for real estate agents who adopt traditional staging methods.