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Warren Buffett: Real estate agent commission structure “has worked out very well”

Housing Wire

Despite all of the changes Abel anticipates will occur he said he firmly believes that the real estate agent will remain “an important part of these transactions.” “It How the commission structure changes and how it is negotiated will be impacted, but I think the Realtors will continue to be a very important part.”

Agents 483
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

The Super Bowl is a deep part of American culture and it grabs a disproportionate share of everyone’s mind,” Andy Florance , the CEO of CoStar Group, said. “So, When it came time to select talent for the ads, Florance said Levy and Gardner, who starred and co-wrote in Saturday Night Live’s Zillow skit in February 2021, were no-brainers.

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Plunk launches AI-powered home analysis tool

Housing Wire

Plunk , an AI-powered home analytics platform, has introduced a new tool called Plunk Pro that aims to transform the real estate market by offering real-time insights into home valuation, risk assessment, and remodeling possibilities.

Investor 370
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Optimal Blue CEO Scott Smith on making the right tech investments

Housing Wire

Editor in Chief Sarah Wheeler sat down with Scott Smith, interim CEO at Optimal Blue , to talk about the right tech investments to make now and how the company plans on keeping its customers for life. We have a pretty strong investment being part of Constellation Software now. Sarah Wheeler: What differentiates your tech?

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DataDigest: Study shows agents are aplenty, most with few or no sales

Housing Wire

It relies on examinations of agents’ sales for five major real estate firms in each of four geographic areas; out of a sample of 2,000 agents, 100 were selected randomly from each firm in each area. The study, CFA’s third of three on this topic, suggests that a significant portion of agents in the U.S.

Agents 424
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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.

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Why Hometap is betting on the growth of the home equity investment market

Housing Wire

homeowners are “house-rich, cash-poor,” home equity investment firm Hometap provides clients with a way to tap into their home equity instead of selling their home or taking out a loan. When the home sells or the homeowner settles the investment within the 10-year period. The third part is the structure [of the deal].

Equity 421