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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography.

Land 422
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November sees the lowest level of new home sales in a year

Housing Wire

New home sales fell month-over-month in November to their lowest level since last November. Total new home sales are expected to reach about 5% higher than last year, while sales of existing homes are down by nearly 20% year-over-year. But despite this dip, 2023 is poised to be one of homebuilders’ busiest years.

Sales 398
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Pending home sales jump again in January, but don’t get too excited

Housing Wire

January’s pending home sales picked up right where they left off in 2022, posting the second consecutive month of increases, according to data released Monday by the National Association of Realtors (NAR). month-over-month increase in December , the Pending Home Sales Index rose 8.1% After posting a 2.5% compared to a year ago.

Sales 406
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Top Producer Review: Features, pricing & alternatives

Housing Wire

Top Producer can also help you automate your marketing with branded MLS reports. Transaction Management tools built into the new Top Producer CRM, agents and teams can start a new transaction by following prompts, selecting a contact’s Property Insight, or importing an active MLS listing.

MLS 353
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Specificity is your goldmine for real estate web traffic

Housing Wire

Most real estate sites feature landing pages tailored to broad search terms—think “homes for sale in New York” or “apartments for rent in Boston.” Phrases like “Homes for sale under 2M in New York” or “Apartments for rent under 2k in Boston” could be goldmines. The outcome?

Land 317
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Housing market “stuck” as mortgage rates remain above 7%

Housing Wire

Rates should continue to come down from their peaks, as the inflation and the jobs market are cooling, said Bright MLS Chief Economist Lisa Sturtevant. At Mortgage News Daily on Wednesday, the 30-year fixed rate for conventional loans was 7.33%, up from 7.06% the previous week. She expects a market contraction this fall in the housing sector.

Mortgages 416
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Realtor.com CEO Damian Eales: CoStar is lying about being the No. 2 portal

Housing Wire

The so-called portal wars heated up this week, when Realtor.com CEO Damian Eales made comments about rival CoStar Group’s Homes.com during the MLS Forum at the National Association of Realtors ’ annual legislative meeting. In Q1 2024, the sales team for Homes.com generated nearly $40 million in net new bookings.