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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 341
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Here’s how brokerage valuation works

Housing Wire

Valuation in the residential brokerage industry has some characteristics that are unique when compared to other industries and businesses. First, the business of residential brokerage is highly dependent on the recruiting, retention and production of independent contractor sales agents. approach to value.

Brokerage 391
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Corcoran hires new SVP of global development

Housing Wire

Scott Mitchelson is joining The Corcoran Group as senior vice president of global development, the company announced on Tuesday. In his new role, Mitchelson will lead the expansion of the Corcoran brand both domestically and internationally while working closely with the Corcoran affiliate network’s existing sales team.

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Newly launched LUXE Realty brings on sales leaders

Housing Wire

Arizona -based brokerage LUXE Realty welcomed Jack Luciano and Raul Siqueiros as director of estates division and director of new development, respectively, the company announced on Thursday. The two real estate agents were formerly associated with The Agency Scottsdale.

Sales 351
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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 338
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 378
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Forget the NAR settlement. New development transactions still pay

Inman

As brokerages pivot to specialized training meant to empower buyer agents, new-home sales still provide plenty of opportunities for intrepid Realtors, development specialist Hana Cha writes.