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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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Opinion: Local MLS broker marketplaces, rules equitably advance American homeownership

Housing Wire

In reality, consumers are better off and business competition thrives very much because of NAR’s rules and how well local Multiple Listing Service (MLS) broker marketplaces function. These local MLS broker marketplaces work in favor of consumers every day. Tracy Kasper is President of the National Association of Realtors.

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Opinion: Are we facing the end of the Realtor marketplace?

Housing Wire

I have spoken numerous times over the past 35 years about the fairness and efficiency of what I refer to as the Realtor marketplace , which is a combination of a multiple listing service with Realtor association oversight, supported by a majority of brokerage firms and sales agents. National portals as a replacement?

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. You should be finding buyers before real estate agents anyway.”

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Are you prepping for worst-case commission lawsuit outcomes?

Housing Wire

The lawsuit, which was originally filed in 2019 and won class-action status in April, alleges that some NAR rules, including one that requires listing brokers to offer buyer brokers a commission to list a property in a Realtor-affiliated MLS, violate the Sherman Antitrust Act by inflating seller costs.

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Judge rules for Zillow in REX antitrust lawsuit

Housing Wire

REX grabbed national attention in March when the residential real estate brokerage filed a lawsuit alleging an antitrust conspiracy between listings giant Zillow and the powerful National Association of Realtors. In order to get these feeds, Zillow had to comply with the vast majority of MLS’s that adopt the NAR’s “no commingling” rule.

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MMI acquires CRM platform Bonzo 

Housing Wire

Founded in 2018, key features of Bonzo include a campaign builder to conduct personal and customized outreach at scale; messaging that supports voice, video and text; an ad builder for Google and Facebook ; and a pipeline dashboard to organize the sales process. The company has more than 2,000 clients, according to its website.

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