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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 378
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Here’s how brokerage valuation works

Housing Wire

Valuation in the residential brokerage industry has some characteristics that are unique when compared to other industries and businesses. First, the business of residential brokerage is highly dependent on the recruiting, retention and production of independent contractor sales agents. approach to value.

Brokerage 403
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Corcoran hires new SVP of global development

Housing Wire

Scott Mitchelson is joining The Corcoran Group as senior vice president of global development, the company announced on Tuesday. In his new role, Mitchelson will lead the expansion of the Corcoran brand both domestically and internationally while working closely with the Corcoran affiliate network’s existing sales team.

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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 347
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 389
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Kofi Nartey brings his team to The Real Brokerage

Housing Wire

Kofi Nartey, a top real estate broker with a client list of celebrities and prominent athletes, has joined The Real Brokerage as a national growth leader. In his new position, he will help build visibility for the brand, attract more agents as well as drive agent’s performance through coaching and development. “I

Brokerage 328
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Coldwell Banker Warburg welcomes two real estate veterans

Housing Wire

Broker Kathy Kaye and agent Lorraine Baker joined Coldwell Banker Warburg , a New York City-based real estate brokerage, the company announced last week. Kaye and Baker each bring $200 million in career sales volume to the firm, according to its press release. million in sales volume. In 2022, the team closed more than $28.5