Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to offering documents. billion.

Equity 440

Equity Purchase and sale agreement Marketing Lending 440

Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 461

Branding Finance Equity Mortgages 461

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. With several top 10 reverse mortgage lenders now active in some form within the U.S.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

APRIL 16, 2024

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 451

Equity Investor Technology Branding 451

Housing Wire

OCTOBER 24, 2024

It will also exclude broker-network borrowers from the company’s outbound marketing campaigns. When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We

Principal 440

Principal Branding Investor Industrial 440

Housing Wire

MARCH 3, 2025

Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday. Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian.

Technology 440

Technology Residential Commercial Brokerage 440

Inman

JUNE 8, 2025

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity.

Branding 154

Branding Equity Technology Marketing 154

Housing Wire

MAY 15, 2025

From Super Bowl ads that were part of the firms $1 billion marketing spend , to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. It is certainly not uncommon in the public market, Tomasello said. Supporting this belief is the improvement of Homes.coms unaided brand awareness. Who are you again?

Investor 329

Investor Branding Commercial Residential 329

Housing Wire

MAY 14, 2025

Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert called the first quarter a pivotal moment as the company implements its operational and brand strategy. Marketing moves FOA inherited the marketing apparatus of American Advisors Group (AAG) when it purchased AAGs assets.

Finance 322

Finance Branding Renovation Loans 322

Housing Wire

JUNE 9, 2025

Krishna said it felt that the trio had a shared vision and a “moral responsibility” to champion and create a better housing market for consumers. Kelman added that its Bay Equity mortgage business (a retail lender) will remain in play, and he expressed admiration for Rocket’s efficiencies in originating loans.

Branding 316

Branding Mortgages Industrial Closing 316

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Also, have any employees been promised future equity in the seller? Are those agreements assignable to the buyer?

Due diligence 411

Due diligence Purchase and sale agreement Industrial Mortgages 411

Housing Wire

JULY 17, 2024

Reverse mortgage marketing can be an exacting process. Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism.

Mortgages 440

Mortgages Marketing Finance Equity 440

Housing Wire

MAY 7, 2025

the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. Part of our growth strategy is to make home equity for retirement mainstream, so this is something that we truly believe in and think is important for the industry right now. As of 5 p.m.

Finance 352

Finance Branding Industrial Mortgages 352

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. It is currently the only second-lien reverse mortgage available on the market. Finance of America (FOA) had a booth presence at the event.

Lending 392

Lending Mortgages Industrial Finance 392

Housing Wire

APRIL 2, 2025

The role is designed to strengthen FOAs leadership in an area that is essential to the companys long-term growth plans and further its efforts to make home equity for retirement a mainstream solution, the company said. Later in March, FOA added marketing expert Andrew Essex and former U.S.

Equity 314

Equity Finance Lending Branding 314

Housing Wire

MAY 8, 2025

Market conditions If you dont like the market conditions today, just wait a few days theyll change. All of these driving factors have created a world for mortgage lenders where transaction volume and market conditions dont always follow predictable patterns. Will we see significant rate cuts this year?

Loan Officer 356

Loan Officer Debt-to-income ratio Loans Technology 356

Housing Wire

FEBRUARY 15, 2024

Anywhere demonstrated our leadership strength in 2023, driving meaningful results in a tough real estate market,” Ryan Schneider , Anywhere president and CEO, said in a statement. “In The company produced these results amid “an incredibly difficult year for the housing market,” Schneider said during an earnings call on Thursday.

Marketing 427

Marketing Branding Brokerage Sales 427

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Use a comparative market analysis to ensure you price the property right. Your goal: use the description to sell the property.

Renovation 383

Renovation Agents MLS Equity 383

Housing Wire

DECEMBER 4, 2023

Prospective homebuyers are slowly growing less sensitive to home prices and high-interest rates, and fewer of them are willing to wait for a better market to buy a home. Even in the current interest rate environment, there are clear benefits to purchasing a home and beginning to build equity.”

Marketing 477

Marketing Banks Lending Mortgages 477

Housing Wire

MAY 22, 2025

The brand returns When asked specifically about whether the new version of EquityIQ is the same as the previous one, Kent said there are some key differences but the brand name itself is seen as a strength. We love the brand name, he said. But Kent expressed confidence in the value proposition of EquityIQ.

Mortgages 243

Mortgages Branding Loans Equity 243

Housing Wire

SEPTEMBER 23, 2024

San Diego-based Smartfi Home Loans , which is primarily active as a wholesale lender in the reverse mortgage space and is actively building a retail division that offers reverse mortgage products, has hired industry veteran Martin Lenoir as its new chief marketing officer. It’s a chance to join a great team of experienced people.

Marketing 440

Marketing Loan Officer Industrial Mortgages 440

Housing Wire

MARCH 17, 2021

HousingWire’s newest Marketing Leaders award recognizes marketing executives like David King , CMO of A&D Mortgage who have been leading their teams to pivot marketing strategies to adapt to client needs in recent months. “We This was very true for A&D Mortgage.

Marketing 392

Marketing Branding Equity Mortgages 392

Housing Wire

MAY 31, 2023

California-based lender loanDepot has promoted Alec Hanson , the company’s senior vice president of production for the West division, to the role of chief marketing officer. Hanson will also be responsible for the company’s originator-led field-level marketing capabilities.

Marketing 370

Marketing Equity Branding Development 370

Housing Wire

SEPTEMBER 30, 2024

Two of the top five lenders in the reverse mortgage industry are now engaged in a legal skirmish over marketing practices that one lender calls deceptive. Longbridge also states that certain informational blog posts on the Review Counsel website are written by Mutual of Omaha’s director of marketing communications.

Mortgages 451

Mortgages Marketing Equity Branding 451

Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 440

Lending Mortgages Equity Loan Officer 440

Housing Wire

MAY 5, 2021

Retail powerhouse loanDepot continued to gain market share in the first quarter of 2021 despite tumbling profit margins. “Interest rates began to rise in late Q1, and there has been a corresponding reduction in market opportunities and gain on sale margins as a result. That company gave a 22% market share.

Marketing 396

Marketing Technology Branding Principal 396

Housing Wire

APRIL 4, 2022

Educate your outreach by keying into shopping behavior and you can empower your mortgage marketing in the new year. Market outlook. The refinance boom of 2021 has given way to the purchase market of 2022. Not only is the market pendulum swinging from refinance to purchase, but we are also seeing a marked shift in who is buying.

Mortgages 392

Mortgages Marketing Equity MLS 392

Housing Wire

APRIL 14, 2022

Then, the mortgage industry showed why it is called a cyclical business: in the second half of 2021, the Federal Reserve signaled an increase in interest rates and an easing of the purchase of mortgage-backed securities, choking the refi market. Pennymac estimates it has 17% market share in the correspondent channel, compared to 1.4%

Mortgages 526

Mortgages Marketing Lending Loans 526

Housing Wire

APRIL 22, 2025

“PennyMac Financial delivered solid first quarter financial results, demonstrating our ability to consistently generate strong returns in a volatile market, Pennymac chairman and CEO David Spector said in a statement. The California-based lender’s pretax income was $104.2 million, which was down from $129.4 million in Q1 2024.

Principal 312

Principal Loans Mortgages Equity 312

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. 31, based on data from Reverse Market Insight (RMI). ’ That’s our new branding and that’s how we’re going to present it. ”It’s

Mortgages 440

Mortgages VA loan Branding Loans 440

Housing Wire

JULY 22, 2021

RealTrends Market Leaders report ranks the top residential real estate firms in over 160 different metropolitan areas based on 2021 RealTrends 500 brokerage rankings. When it comes to movers and shakers in the Market Leaders report, it can be boiled down to Compass and flat-fee brokerages. Compass’s growth trajectory.

Marketing 411

Marketing Brokerage Equity Residential 411

Housing Wire

SEPTEMBER 13, 2024

Most people used hushed tones and euphemisms to describe the “softening market” or “economic uncertainty”, but Gary Keller didn’t mince words: a recession is not only possible, but likely. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive.

Agents 440

Agents Branding Equity Design 440

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” At the time, LoanDepot had sought a market value of $2.4 billion to $2.6 All of this gives us enormous runway.

Branding 512

Branding Banks Loans Finance 512

Housing Wire

JUNE 30, 2021

Another equally important priority is having a point of view on where the housing and financial services markets are headed and ensuring that we’re strategically moving in the right direction. A trend that can’t be ignored is our aging population and the impact on the housing market.

Mortgages 427

Mortgages Branding Equity Industrial 427

Housing Wire

JUNE 24, 2021

By the time the average US homeowner retires, it’s often stated that 83% of their wealth will come from their real estate’s equity, however, the challenge is most homeowners don’t consider their home an asset. According to NAR over 69% of buyers have a home to sell, so really homeowners represent the earliest buyer. About Buyside.

Pre-approval 407

Pre-approval Equity Loan Officer Brokerage 407