Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 468

Branding Finance Equity Mortgages 468

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

APRIL 16, 2024

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 459

Equity Investor Technology Industrial 459

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. With several top 10 reverse mortgage lenders now active in some form within the U.S.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

MARCH 3, 2025

Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday. Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Also, have any employees been promised future equity in the seller? Are those agreements assignable to the buyer?

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

JULY 17, 2024

Reverse mortgage marketing can be an exacting process. Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism.

Mortgages 448

Mortgages Marketing Finance Equity 448

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. It is currently the only second-lien reverse mortgage available on the market. Finance of America (FOA) had a booth presence at the event.

Lending 396

Lending Mortgages Industrial Finance 396

Housing Wire

APRIL 2, 2025

The role is designed to strengthen FOAs leadership in an area that is essential to the companys long-term growth plans and further its efforts to make home equity for retirement a mainstream solution, the company said. Later in March, FOA added marketing expert Andrew Essex and former U.S.

Equity 284

Equity Finance Lending Branding 284

Housing Wire

FEBRUARY 15, 2024

Anywhere demonstrated our leadership strength in 2023, driving meaningful results in a tough real estate market,” Ryan Schneider , Anywhere president and CEO, said in a statement. “In The company produced these results amid “an incredibly difficult year for the housing market,” Schneider said during an earnings call on Thursday.

Marketing 435

Marketing Branding Brokerage Sales 435

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Use a comparative market analysis to ensure you price the property right. Your goal: use the description to sell the property.

Renovation 384

Renovation Agents MLS Equity 384

Housing Wire

DECEMBER 4, 2023

Prospective homebuyers are slowly growing less sensitive to home prices and high-interest rates, and fewer of them are willing to wait for a better market to buy a home. Even in the current interest rate environment, there are clear benefits to purchasing a home and beginning to build equity.”

Marketing 482

Marketing Banks Lending Mortgages 482

Housing Wire

SEPTEMBER 23, 2024

San Diego-based Smartfi Home Loans , which is primarily active as a wholesale lender in the reverse mortgage space and is actively building a retail division that offers reverse mortgage products, has hired industry veteran Martin Lenoir as its new chief marketing officer. It’s a chance to join a great team of experienced people.

Marketing 448

Marketing Loan Officer Industrial Mortgages 448

Housing Wire

MARCH 17, 2021

HousingWire’s newest Marketing Leaders award recognizes marketing executives like David King , CMO of A&D Mortgage who have been leading their teams to pivot marketing strategies to adapt to client needs in recent months. “We This was very true for A&D Mortgage.

Marketing 393

Marketing Branding Equity Mortgages 393

Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 448

Lending Mortgages Equity Loan Officer 448

Housing Wire

SEPTEMBER 30, 2024

Two of the top five lenders in the reverse mortgage industry are now engaged in a legal skirmish over marketing practices that one lender calls deceptive. Longbridge also states that certain informational blog posts on the Review Counsel website are written by Mutual of Omaha’s director of marketing communications.

Mortgages 459

Mortgages Marketing Equity Branding 459

Housing Wire

MAY 31, 2023

California-based lender loanDepot has promoted Alec Hanson , the company’s senior vice president of production for the West division, to the role of chief marketing officer. Hanson will also be responsible for the company’s originator-led field-level marketing capabilities.

Marketing 370

Marketing Equity Branding Development 370

Housing Wire

MAY 5, 2021

Retail powerhouse loanDepot continued to gain market share in the first quarter of 2021 despite tumbling profit margins. “Interest rates began to rise in late Q1, and there has been a corresponding reduction in market opportunities and gain on sale margins as a result. That company gave a 22% market share.

Marketing 396

Marketing Technology Branding Loans 396

Housing Wire

APRIL 4, 2022

Educate your outreach by keying into shopping behavior and you can empower your mortgage marketing in the new year. Market outlook. The refinance boom of 2021 has given way to the purchase market of 2022. Not only is the market pendulum swinging from refinance to purchase, but we are also seeing a marked shift in who is buying.

Mortgages 397

Mortgages Marketing Equity MLS 397

Housing Wire

APRIL 14, 2022

Then, the mortgage industry showed why it is called a cyclical business: in the second half of 2021, the Federal Reserve signaled an increase in interest rates and an easing of the purchase of mortgage-backed securities, choking the refi market. Pennymac estimates it has 17% market share in the correspondent channel, compared to 1.4%

Mortgages 526

Mortgages Marketing Lending Loans 526

Housing Wire

APRIL 22, 2025

“PennyMac Financial delivered solid first quarter financial results, demonstrating our ability to consistently generate strong returns in a volatile market, Pennymac chairman and CEO David Spector said in a statement. The California-based lender’s pretax income was $104.2 million, which was down from $129.4 million in Q1 2024.

Principal 278

Principal Loans Mortgages Equity 278

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. 31, based on data from Reverse Market Insight (RMI). ’ That’s our new branding and that’s how we’re going to present it. ”It’s

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

JULY 22, 2021

RealTrends Market Leaders report ranks the top residential real estate firms in over 160 different metropolitan areas based on 2021 RealTrends 500 brokerage rankings. When it comes to movers and shakers in the Market Leaders report, it can be boiled down to Compass and flat-fee brokerages. Compass’s growth trajectory.

Marketing 418

Marketing Brokerage Equity Branding 418

Housing Wire

SEPTEMBER 13, 2024

Most people used hushed tones and euphemisms to describe the “softening market” or “economic uncertainty”, but Gary Keller didn’t mince words: a recession is not only possible, but likely. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive.

Agents 448

Agents Branding Equity Design 448

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” At the time, LoanDepot had sought a market value of $2.4 billion to $2.6 All of this gives us enormous runway.

Branding 514

Branding Banks Loans Finance 514

Housing Wire

MAY 28, 2024

We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” “We are very pleased that our shareholders have approved our name change to Onity Group,” Glen Messina, CEO of Ocwen Financial, said in a statement. “We

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

JUNE 30, 2021

Another equally important priority is having a point of view on where the housing and financial services markets are headed and ensuring that we’re strategically moving in the right direction. A trend that can’t be ignored is our aging population and the impact on the housing market.

Mortgages 435

Mortgages Branding Equity Industrial 435

Housing Wire

JUNE 5, 2024

Our core focus is on creating a modern retirement that centers on home equity, and we will continue to make decisions that strengthen our platform and our ability to deliver for our customers, teammates, and investors,” she said. As of late-day trading on Wednesday, the price currently sits at $0.59.

Finance 482

Finance Sales Equity Mortgages 482

Housing Wire

JUNE 10, 2024

The initiative has also transitioned the company’s New York Stock Exchange (NYSE) ticker symbol to “ONIT” as of the market opening on Monday. We now have a brand identity that reflects our company, our people, and our commitment to delivering results,” he said. This gave the company an HMBS issuance market share of 18.7%.

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

JUNE 24, 2021

By the time the average US homeowner retires, it’s often stated that 83% of their wealth will come from their real estate’s equity, however, the challenge is most homeowners don’t consider their home an asset. According to NAR over 69% of buyers have a home to sell, so really homeowners represent the earliest buyer. About Buyside.

Pre-approval 413

Pre-approval Equity Loan Officer Brokerage 413

Housing Wire

MAY 2, 2024

We also continue to dynamically manage our owned MSR portfolio to capitalize on differing views of market values amongst top market participants. As always, we remain flexible and committed to considering all options in this dynamic market to maximize value for shareholders,” Ocwen CEO Glen Messina said.

Mortgages 433

Mortgages Branding Loans Equity 433

Housing Wire

JULY 19, 2024

In a competitive market full of options, banks must rely on more than their rate sheet to compete for the business of third-party originators. Marketing support: White-label materials for brokers to brand and market their services along with a mortgage trigger lead pass-back program.

Lending 466

Lending New Construction Renovation Banks 466

Housing Wire

FEBRUARY 8, 2021

After pushing back its initial public offering a week, loanDepot looks poised to tap the public markets at a $6.2 Its founder and CEO Anthony Hsieh in September even compared loanDepot to Rocket Companies , which went public in August at a market cap of roughly $36 billion. ”We billion in marketing and promotion of its brand.

Lending 482

Lending Branding Mortgages Loans 482

Housing Wire

AUGUST 17, 2022

Longtime Reggora executive Katherine Loveland has left the company and has been named the new CEO at mortgage marketing firm Volly. Massachusetts-based Volly is a provider of marketing, customer engagement strategies and lending technologies for the mortgage industry. It was named a HousingWire Tech100 company in 2021 and 2022.

Technology 397

Technology Lending Equity Branding 397

Housing Wire

OCTOBER 13, 2023

Given the state of the market over the last year, some have commented that the merger and acquisition market has gone quiet and that it is nearly impossible to get large deals done. Without revealing any confidential details, for example, Compass is using mostly its own equity rather than cash to deliver value to the sellers.

Brokerage 435

Brokerage Equity Branding Design 435

Housing Wire

JULY 12, 2023

The collaboration with several of the country’s top independent mortgage banks is aimed at getting Figure’s home equity line of credit ( HELOC ) products in front of homeowners who have seen equity grow in recent years. Figure recently eclipsed over $6 billion in HELOC originations, the company said.

Equity 370

Equity Lending Technology Loans 370

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. HW: How has the proptech space evolved in the last 5-10 years?

Backup offer 448

Backup offer Loan Officer Home sale contingency Branding 448