Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 369

Branding Technology Industrial Design 369

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 392

Agents Branding Land As-is 392

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From agent onboarding to leadership development, and across our teams and offices, everything is designed to reinforce our culture. Markets shift.

Branding 333

Branding Brokerage Agents Development 333

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. It automatically scans documents for errors before they are submitted to the broker.

Agents 427

Agents Brokerage Technology Staging 427

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 392

Agents Branding Marketing Industrial 392

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 451

Branding Agents Brokerage Development 451

Housing Wire

AUGUST 1, 2024

On a recent episode of the Power House podcast, HousingWire CEO Clayton Collins sat down with Mickey Neuberger, chief marketing officer at Realtor.com and the former vice president of global marketing at eBay. Neuberger shares how he started his marketing career on the data and analytics side of the fence. We’re the No.

Branding 439

Branding Agents Development Marketing 439

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Purchase and sale agreement 411

Purchase and sale agreement Branding Agents Closing 411

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms.

Brokerage 339

Brokerage Branding Technology MLS 339

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. The platform analyzes individual performance data to highlight the top 1.5%

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

FEBRUARY 23, 2023

A successful marketing strategy is essential in an environment of fierce competition among global real estate companies. Two vital components of a marketing strategy remain a clear company story and the ability to generate engaging content. That’s what we do as a brand. grown and diminish in value.”

Branding 392

Branding Design Marketing As-is 392

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

Agents 457

Agents Commercial Land Residential 457

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 392

Pre-approval Design Industrial Agents 392

Housing Wire

OCTOBER 24, 2024

It will also exclude broker-network borrowers from the company’s outbound marketing campaigns. Aligned with their success’ These protections are designed to signal that brokers can have more trust when bringing their business to Mutual of Omaha, according to reverse division president Alex Pistone. “As

Principal 440

Principal Branding Investor Industrial 440

Housing Wire

MAY 21, 2025

These women continue to lead through innovation, resilience, and vision offering not just predictions, but actionable strategies for adapting to a fast-changing market. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From agent onboarding to leadership development, and across our teams and offices, everything is designed to reinforce our culture. Markets shift.

Branding 321

Branding Brokerage Agents Development 321

Housing Wire

MAY 9, 2025

The new division is designed to support agents working in a growing sector of the housing market with tools tailored to land and ranch transactions. eXp Realty has launched a new land and ranch division to serve real estate agents who specialize in rural , agricultural and recreational properties, the company announced this week.

Land 348

Land Brokerage Branding Agents 348

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.”

Design 451

Design Loan Officer Branding Loans 451

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The systems they provide are designed to help teams grow strategically.” With more than 3,700 teams in this year’s RealTrends rankings, Keller Williams leads all other firms by a wide margin.

Brokerage 411

Brokerage Technology Branding Industrial 411

Housing Wire

MAY 15, 2025

From Super Bowl ads that were part of the firms $1 billion marketing spend , to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. It is certainly not uncommon in the public market, Tomasello said. Supporting this belief is the improvement of Homes.coms unaided brand awareness. Who are you again?

Investor 329

Investor Branding Commercial Residential 329

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Design 302

Design Branding Agents Marketing 302

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. from 2023 and good for a market share of 6.9%. Olympic and Paralympic teams at the 2028 Olympics.

Design 374

Design Mortgages Branding Finance 374

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 451

Industrial Brokerage Branding Agents 451

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 392

Brokerage Technology Agents Branding 392

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 427

Marketing Branding Title Mortgages 427

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did. Sound familiar? .

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

APRIL 10, 2024

Nominations for the 2024 Marketing Leaders award are open now through April 30. This prestigious accolade recognizes the visionaries, innovators and strategists who have set new standards of marketing excellence in mortgage and real estate. She is always strategizing for the future to stay one step ahead of current market trends.

Marketing 439

Marketing Loan Officer Branding Loans 439

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. The designs aren’t exclusive to you and there’s no automation for posting.

Marketing 427

Marketing Branding Design Agents 427

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 461

Marketing Branding Commercial Mortgages 461

Housing Wire

MAY 15, 2025

Ryan Leahy, the founder of MORE Seller Financing , said his company has created the first nationwide platform to bring consistency, compliance and clarity to seller financing a practice that has been relatively diminished in the mainstream market. Why is the real estate market stuck right now?

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Marketing 469

Marketing Branding Design Agents 469

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 460

Marketing Residential Technology Branding 460

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 411

Marketing Title Branding Lending 411