Housing Wire

JUNE 17, 2025

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. Century 21’s franchise-based model allows local autonomy while benefiting from global branding and support.

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Housing Wire

JANUARY 23, 2025

Tom closed over $17 million in volume in his second year in real estate. Tom Brennan: By the numbers Market: Charlotte, North Carolina Niche: Luxury homes Year one sales volume: $1.9 Tom knew that building rapport and trust online as a brand-new agent was nearly impossible a lesson some new agents never learn. Yes, really.

Closing 370

Closing Agents Branding As-is 370

Housing Wire

MAY 20, 2025

He parlayed his passion for Spanish revival architecture and his flair for making viral videos into a wildly lucrative niche in one of the world’s most competitive real estate markets Los Angeles. Jose Prats: By the numbers Market: Los Angeles, California Niche: Character homes 2024 team sales volume + sides: $44,400,000 + 21.5

Agents 338

Agents Closing Design As-is 338

Housing Wire

DECEMBER 27, 2024

Fleet Homes Real Estate Team – Keller Williams Real estate teams are comprised of real estate agents and other professionals working together towards one common goal to close deals. Depending on the team’s structure, agents can work closely together or independently. Teams are led by a team leader.

Purchase and sale agreement 411

Purchase and sale agreement Branding Agents Closing 411

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. “It fits the luxury market and the entry-level market. And more importantly, it allows our agents to co-brand easily. We focus on one thing; converting from appointments to closings. Partner Real Estate is on the rise — and making its presence felt.

Technology 386

Technology Agents Brokerage Branding 386

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.” You know, today, the market is fragmented enough as it is.

Branding 411

Branding Brokerage Commercial Title 411

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 450

Brokerage Branding Industrial As-is 450

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 392

Agents Branding Marketing Industrial 392

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. Clearview owner and broker John Schlaffer was appointed as team leader of the KW Integrity market center effective Dec.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Markets shift. Take creativity, for example.

Branding 333

Branding Brokerage Agents Development 333

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

Marketing 273

Marketing Branding Industrial Technology 273

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. In 2024, Gubb’s team closed 88 transactions totaling $103.7 The Stacey Sauls Group closed 191 transaction sides in 2024 for a total volume of $108.7 It is hard to beat.” million in volume.

Brokerage 411

Brokerage Technology Branding Industrial 411

Housing Wire

APRIL 3, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. Great marketing doesnt just sell a product it shapes industries, builds trust, and drives real impact. “The [award] meant a tremendous amount to me and the entire marketing team.

Marketing 262

Marketing Branding Industrial Mortgages 262

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Take creativity, for example.

Branding 321

Branding Brokerage Agents Development 321

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Nothing else comes close. Theres a reason top brokerages like SERHANT.

Brokerage 339

Brokerage Branding Technology MLS 339

Housing Wire

JUNE 9, 2025

Krishna said it felt that the trio had a shared vision and a “moral responsibility” to champion and create a better housing market for consumers. He identified three specific value propositions to the consumer: low costs and low fees; easy and fast; and certainty and confidence that the deal will close. It’s not the enemy.

Branding 316

Branding Mortgages Industrial Closing 316

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. reflecting the importance of localized expertise in today’s evolving market.

Agents 457

Agents Commercial Land Residential 457

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. Arizona’s real estate market presents significant opportunities, and My Home Group’s agent-focused approach aligns seamlessly with Fathom’s culture. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 390

Branding Agents Development Closing 390

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.”

Mortgages 384

Mortgages Loan Officer Technology Loans 384

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. Jacobson says that Fairway had been very profitable in the wholesale mortgage market , averaging between $3 billion and $4 billion in annual revenue. Later in the conversation, the duo dives deep into growth and strategy.

As-is 440

As-is Loan Officer Loans Mortgages 440

Housing Wire

MAY 9, 2025

The new division is designed to support agents working in a growing sector of the housing market with tools tailored to land and ranch transactions. Our launch of the Land & Ranch Division is yet another example of how eXp continues to redefine real estate around the agent, said Leo Pareja , CEO of eXp Realty.

Land 348

Land Brokerage Branding Agents 348

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Patent & Trademark Office. A buyer wants the right to use those names and marks with superior title from the rest of the world.

Due diligence 411

Due diligence Purchase and sale agreement Industrial Mortgages 411

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. These relationships open doors to potential clients that traditional marketing methods wouldn’t have reached. So, why not put your team ahead.

Branding 345

Branding Technology Brokerage Title 345

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

Closing 392

Closing Title Branding Technology 392

Housing Wire

APRIL 10, 2024

Nominations for the 2024 Marketing Leaders award are open now through April 30. This prestigious accolade recognizes the visionaries, innovators and strategists who have set new standards of marketing excellence in mortgage and real estate. She is always strategizing for the future to stay one step ahead of current market trends.

Marketing 439

Marketing Loan Officer Branding Loans 439

Housing Wire

NOVEMBER 1, 2022

Rocket Companies on Tuesday launched a loyalty program to attract potential homebuyers into its ecosystem amid one of the most challenging mortgage markets in decades. In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage.

Closing costs 440

Closing costs Closing Loans Mortgages 440

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. It automatically scans documents for errors before they are submitted to the broker. and Canada.

Agents 427

Agents Brokerage Technology Staging 427

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We have only three months until the end of the year, so if you’re looking to close a few more deals and fill your pipeline for the spring, the time to put in the work is now.

Marketing 469

Marketing Branding Brokerage Agents 469

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Of course, not every niche will work in every market or for every agent. Want more creative marketing and follow-up ideas? Some have both. He didnt know a soul.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement.

Brokerage 392

Brokerage Technology Agents Branding 392

Housing Wire

MAY 15, 2025

Ryan Leahy, the founder of MORE Seller Financing , said his company has created the first nationwide platform to bring consistency, compliance and clarity to seller financing a practice that has been relatively diminished in the mainstream market. Why is the real estate market stuck right now?

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. ” Joshua J.

Branding 384

Branding Agents Investor As-is 384

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

APRIL 24, 2025

No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. Earlier this month , Virginia -based independent brokerage Austin James Realty joined the KW Coastal Virginia Chesapeake market center.

Land 363

Land Brokerage Commercial Residential 363

Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 435

Marketing Branding Brokerage Staging 435

Housing Wire

MARCH 5, 2025

Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. In his new role, Banosian said he will be leveraging his success as a top producing loan originator to help other Rate LOs grow their business and take market share. It’s also really hard to get an offer accepted in most markets.

Loan Officer 427

Loan Officer Loans Technology Mortgages 427