Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. Are you looking to create a branded website to showcase your listing photos?

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Staging Agents Branding As-is 406

Housing Wire

MARCH 26, 2025

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform.

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Industrial MLS Brokerage Seller disclosure 369

Housing Wire

APRIL 30, 2024

The Northern Nevada Regional MLS (NNRMLS) is teaming up with Lone Wolf Technologies to launch the HomeSpotter app, the companies announced on Tuesday. The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf.

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MLS Agents Branding Technology 425

Housing Wire

JUNE 9, 2025

Most agents we work with have, but usually to write listing descriptions packed to the gills with fluffy language and way too many em dashes. Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. Sound familiar? Let’s start with the basics.

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Branding Title Agents As-is 432

Housing Wire

APRIL 4, 2025

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. Office exclusives take longer to sell and offer no price advantages over immediately promoting a home through the MLS, it said.

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MLS Brokerage Agents Sales 314

Housing Wire

JUNE 13, 2025

Real estate roots to tech innovation: Preston Guyton’s ez Home Search is changing the game As real estate and mortgage sectors consolidate, ez Home Search breaks barriers with scalable, privacy-focused tools empowering agents and loan officers. million in seed funding.

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Industrial MLS Loan Officer Lending 266

Housing Wire

OCTOBER 21, 2024

As a flat-fee brokerage, Homie charged sellers a flat fee to list their property on the MLS. While Homie sellers typically offered buyer agent compensation, the firm said these amounts were usually lower compared to offers by sellers working with traditional brokers. It noted U.S.

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Brokerage MLS Agents Branding 425

Housing Wire

APRIL 29, 2025

Backed by sharp increases in both traffic and agent participation, Homes.com reported 104 million average monthly unique visitors in the first three months of this year. That figure, which is up dramatically from early 2024, signals a fundamental shift in the digital real estate hierarchy and in how agents want to work online, Florance said.

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Agents MLS Residential Branding 225

Housing Wire

JUNE 2, 2025

Furniture rentals, photography sessions, and weeks of back-and-forth leave agents stuck in the past. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo.

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Agents Staging Marketing Design 254

Housing Wire

OCTOBER 16, 2024

A new startup wants to help real estate agents get more out of their multiple listing service (MLS). Realoq has launched a MLS platform that features customized branding and direct access to consumers, and the company believes it will provide savings on lead generation. In June, Realoq expanded into three new states.

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MLS Branding Agents Technology 425

Housing Wire

MARCH 10, 2025

Now, as brokerages experiment with private listing networks (PLNs) and MLS s push back, another fight has emergedwho should control where and how listings are shared. Search portals charge agents to participate in a system that resells their own leads back to them. Sellers will no longer ask: “Is my home listed on the MLS?”

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As-is MLS Brokerage Industrial 357

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” The essence of our industrys defense of modern MLS infrastructure rests upon a fragile foundation that says, “Its not perfect, but its the best we can do.”

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MLS Brokerage Industrial Agents 319

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Agents finally have everything they need in the palm of their hand, connected in real time.

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Brokerage Branding Technology MLS 318

Housing Wire

FEBRUARY 11, 2025

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. At one point, a poll asked the hundreds in the audience: What are your thoughts on Clear Cooperation?

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MLS Brokerage Industrial Agents 346

Housing Wire

JULY 2, 2024

The Arizona Regional Multiple Listing Service (ARMLS) announced a partnership with Lone Wolf Technologies that will give ARMLS subscribers access to a tool designed to give agents information to guide their clients through an uncertain market. ” This isn’t Lone Wolf’s first partnership with an MLS this year. .

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MLS Technology Branding Brokerage 410

Housing Wire

FEBRUARY 20, 2025

The groups announced Thursday that theyve come to an agreement that will pare down PARs membership option to agents who are not Realtors, bringing PAR into compliance with NARs bylaws. This matter was never about MLS access, and NAR policy on this has not changed, NAR said in a statement.

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MLS Branding Agents Industrial 250

Housing Wire

MARCH 14, 2025

In an op-ed published Wednesday by Newsweek, Coldwell Banker president and CEO Kamini Lane let loose about the potential repeal of CCP, which requires brokers to list a property on the MLS within 24 hours of publicly marketing it. Debate over the rule has heated up in recent months. Lane offered more thoughts in her op-ed.

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MLS Branding Brokerage Industrial 359

Housing Wire

APRIL 22, 2025

It doesnt matter where your real estate photos appear MLS, Zillow, Realtor.com, social media or print advertisements they should not only showcase the space, but they should sell the lifestyle that comes with owning that home. As an agent, thats why its important to learn how to take better listing photos yourself.

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Agents Staging MLS As-is 302

Housing Wire

NOVEMBER 19, 2024

On Tuesday, the Anywhere brand announced the launch of Corcoran McEnearney , marking the entrance of the Corcoran Affiliates network into the nation’s capital. “We In the ensuing 40 years, the firm has grown to include more than 420 agents and 40 support staff working across 13 offices across Washington, D.C., metropolitan area.

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Principal Commercial MLS Residential 370

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. He was a bartender who started his real estate career in a market that was brand new to him. You need to consider their track record helping agents similar to you and make sure they are a fit for your personality.

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Agents Investor MLS Branding 370

Housing Wire

APRIL 22, 2025

The policy was a response to a proliferation of pocket listings and a rapid decline in housing inventory on the MLS, despite a large number of transactions still occurring. The CCP requires listing brokers to share a listing to the MLS within 24 hours of publicly marketing the property. People just started holding back inventory.

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MLS Brokerage Days on market Industrial 268

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. What does this look like?

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Technology Renovation Industrial Agents 386

Housing Wire

APRIL 3, 2025

If a seller chooses to use the new delayed marketing pathway for their listing, it must be submitted to the MLS, but it can not be syndicated or included in internet data exchange (IDX) feeds. They could make the change in a heartbeat, said John Heithaus, an industry consultant and former chief marketing officer for Bright MLS.

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Marketing Brokerage MLS Industrial 357

Housing Wire

OCTOBER 1, 2024

The role and value of real estate agents has come under scrutiny since the National Association of Realtors (NAR) settled a bevy of antitrust lawsuits related to offers of agent compensation on Realtor-owned multiple listing services (MLSs). What we want to do is be able to bring to light everything the agents are actually doing.”

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Agents MLS Brokerage Branding 425

Housing Wire

APRIL 13, 2025

CoStar CEO Andy Florance is the next leader to speak out after Zillow announced that beginning in May, any property publicly marketed must be entered into a Multiple Listing Service (MLS) within 24 hours or risk not being published on Zillow or Trulia. Zillow’s lead-diversion model is anti-consumer and anti-agent.

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MLS Brokerage Agents Branding 288

Housing Wire

FEBRUARY 27, 2025

Real estate listing descriptions can be tricky to write, especially for agents who dont have a background in creative writing. Your listing description allows you, as the listing agent, to showcase the property’s best features in a way that reaches potential buyers on a deeper level. Visit Zillow Premier Agent 4.

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Renovation Agents MLS Equity 376

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.

Brokerage 425

Brokerage Agents Branding Land 425

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Agents Brokerage Branding MLS 425

Housing Wire

SEPTEMBER 13, 2024

At the recent Keller Williams Mega Agent Camp , the shaky economy was a common topic of conversation. Whether you believe these predictions or not, agents need to start preparing — yesterday — to avoid washing out the next time a recession hits. As a top-producing agent during the 2008 recession, I was unprepared.

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Agents Branding Equity Design 425

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. Brand consistency helps build your brand identity.

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Pre-approval Design Industrial Agents 386

Housing Wire

OCTOBER 19, 2023

Several industry executives, including Rene Galicia, the former director of MLS engage at the National Association of Realtors , and Rodney Gansho, the head of engagement at NAR, again appeared via video deposition, according to reports from Inman News. Michelle Figgs, the former senior industry analyst at Keller Williams , appeared next.

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Agents MLS Brokerage Equity 413

Housing Wire

MAY 7, 2025

At the center of these standards is the principle that if a listing is publicly marketed to any buyer, it must be placed on a multiple listing service ( MLS ) and be able to be published on Zillow, as well as other sites that receive internet data exchange (IDX) feeds. “They can see the inventory and cooperate with each other.

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Agents Property Management MLS Loans 303

Housing Wire

MARCH 14, 2025

The technology also integrates with Inside Real Estates BoldTrail CRM , allowing agents to create automated search alerts tailored to client preferences. In addition to search enhancements, ListAssists AI automates property listing descriptions by analyzing images and MLS data to generate content that’s optimized for search engines.

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Technology MLS Branding Industrial 210

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. When you buy through our links, we may earn a commission.

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Agents Commercial Branding Design 445

Housing Wire

APRIL 14, 2025

A new report reveals that real estate agents are switching brokerages at an accelerated pace, reshaping the industrys competitive landscape and pressuring firms to adopt recruitment and retention strategies. The study analyzed four major MLSs that represent nearly one-third of all agents in the U.S.

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Brokerage Agents Technology Branding 314

Housing Wire

AUGUST 22, 2024

The option is part of OneHome, CoreLogic’s client-facing portal that is designed to help agents better collaborate with prospective buyers. First MLS , the largest MLS in Georgia , is the first CoreLogic client to opt into the product, integrate it and roll it out to its members. The feedback in general has been great.

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MLS Branding Development Design 413

Housing Wire

SEPTEMBER 18, 2023

In addition, RealTrends Consulting co-founder Steve Murray notes that the settlement agreements might prevent firms that operate under a franchise model from requiring that franchises belong to a Realtor association at any level, that franchises abide by the Realtor Code of Ethics , and that franchise abide by Realtor-affiliated MLS guidelines.

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MLS Branding Agents Brokerage 494