Housing Wire

OCTOBER 22, 2024

From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. Real also unveiled Leo of Clients on the RISE stage Tuesday.

Agents

Housing Wire

JULY 18, 2025

New-home sales have been a relative bright spot in an otherwise stagnant housing market. Census Bureau, single-family home construction is down year over year at every stage of the process. Regionally, the South makes up the lion’s share of the new-home market, and the construction numbers there are dismal.

Construction

Housing Wire

JUNE 17, 2025

The countdown is on to Zillow ’s new listing standards policy, which bans publicly marketed private listings. But Compass agents say they aren’t too worried as they go all in on promoting the company’s three-phase marketing strategy. Three-phase marketing isn’t for everybody,” Johnson said.

Agents

Housing Wire

JULY 24, 2025

Search the local MLS Time invested: 1-2 hours per week Cost: Free A tried-and-true place to find expired real estate listings is your local MLS. Here are the most common factors: Days on market. This, coupled with lots of time on the market, is a telltale sign the listing is expiring. Proactive marketing.

Purchase and sale agreement

Housing Wire

JUNE 23, 2025

Compass filed a lawsuit in New York on Monday, alleging that Zillow is breaking federal antitrust laws by permanently banning any listing that isn’t put on an MLS within a business day of being publicly marketed. “To If the listing fails to sell during the first two phases, it’s listed as active on the MLS.

MLS

Housing Wire

FEBRUARY 26, 2025

Traditional MLS data excels at structured information like price ranges, bedroom counts and square footage. Lastly, an agent could publish a market analysis of trends related to this term. IntelliSearch allows agents to create content on emerging market trends and buyer preferences that traditional MLS fields don’t capture.

MLS

Housing Wire

FEBRUARY 4, 2025

The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. It also provides market analyses, a calendar of upcoming events and a list of taks to complete tasks. Sellers have access to all offers.

MLS

Housing Wire

MAY 19, 2025

Every good buyers agent knows the look buyers get when they walk into a newly-renovated kitchen they dont just like, but love: “ Our partnerships with designers work so well because we can give our real estate advice based on our market knowledge and the feedback weve gotten from buyers over the years, and they can make it beautiful.

Closing

Housing Wire

JANUARY 27, 2025

If so, here’s how to return back to our roots and navigate an ever changing market. Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. Isn’t that promising?

Technology

Housing Wire

APRIL 22, 2025

It doesnt matter where your real estate photos appear MLS, Zillow, Realtor.com, social media or print advertisements they should not only showcase the space, but they should sell the lifestyle that comes with owning that home. Tip 3: Stage each space with intention Staging is just as important for showings as it is for listing photographs.

Agents

Housing Wire

MARCH 24, 2025

Is the home being marketed effectively? Is the price aligned with current market conditions? Here are the initial items to check on: Marketing photos and description: Start by reviewing your marketing strategy. Online appearance: Double-check that the listing is accurate and optimized in the MLS. Does it show well?

Staging

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval

Housing Wire

AUGUST 5, 2025

This guide walks you through some of the best ways to find foreclosure leads, whether you’re working your local market or casting a wider net. Each stage represents a different kind of opportunity, and knowing how to approach each one is key. Look up the property in public records or check the MLS if you have access.

Banks

Housing Wire

MARCH 24, 2025

Yet I still hired a professional real estate photographer, and we had an accepted offer after just four days on the market. The fact that the photos showcased how much light the small condo got made it attractive to buyers and made it stand out from the other listings on the market. Which photos stand out? Which grab your attention?

Purchase and sale agreement

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers.

Agents

Housing Wire

APRIL 16, 2025

People going through divorce and need to sell (and potentially buy a new placeor two), people moving across the country for a new job and estate/probate sales after someone has passed away are the three most common life stages in which property needs to be sold. Days on market accrue. Thats your future business!

Closing

Housing Wire

FEBRUARY 19, 2025

Showings: Explain how you, as the agent, will find and send properties through MLS searches and set expectations for how you will conduct property tours. While you want your clients to be prepared, focus primarily on the immediate next steps and reiterate the key details as you progress through each stage of the transaction.

Closing

Toronto Realty Blog

NOVEMBER 14, 2024

Today, I would like to present the most notable of these rules, which is based on how they will affect market participants and the process of buying, selling, listing, or viewing a property, in person or online. We amend the MLS listing to include the $75,000 in imported Italian furniture, but what about the $40 HomeSense mirror?

MLS

Inman

AUGUST 4, 2025

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice.

Staging

BAM Media

JUNE 19, 2025

If you’ve got a vacant listing and a marketing budget that’s already stretched thin, here’s some good news: You can make that property stand out without spending a dime on staging. Let me walk you through exactly how we use ChatGPT’s image capabilities to virtually stage homes. Tag me in your staged photos, wild or not.

Staging

Lighter Side of Real Estate

APRIL 24, 2025

They understand the local market, know how to price a home strategically, and have the know-how to market it effectively to attract qualified buyers. So when they offer adviceabout pricing, staging, timing, or marketingits natural to trust that they know what theyre doing. A private email to other agents?

MLS

Real Estate News

JUNE 18, 2025

Skip to Content Agents Brokerages MLS/Assn Tech Industry By the Numbers Consumer Shutterstock By the Numbers Home construction stalls as costs rise, demand softens Housing starts and permits fell in May in response to economic and market factors, while buyers continue to hold out despite easing mortgage rates.

Construction

Redfin

MARCH 18, 2025

Listing on the MLS and pricing accurately are a few ways to close quickly and sell for more The U.S. housing market recently flipped from a sellers market to a faint buyers market , thanks to more sellers listing their homes and high prices keeping buyers on the sidelines. Lets dive in.

MLS

BAM Media

OCTOBER 22, 2024

Four days later, he was on the Real RISE stage in Vegas to launch Real Wallet and to announce enhancements to Leo, Real’s AI-powered 24/7 concierge, and the 2025 launch of Leo for Clients. Last Friday, October 18, Real President Sharran Srivatsaa gave the closing presentation at our own in-person event, BAM Mania. Read on for the highlights.

Brokerage

The Close

NOVEMBER 25, 2024

This is considered the early stages of a home going into foreclosure. For investors, this is a chance to snag a property at a price lower than its market value. During this stage, the lender sends a Notice of Default to the homeowner, letting them know that legal action is being taken toward foreclosure.

Hard money loan

The Close

APRIL 8, 2025

These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights. AI will never replace the human component, as personal connections can be incredibly important in the real estate industry.

Staging

RIS Media

FEBRUARY 20, 2025

Above: Gary Keller, Jay Papasan and Jason Abrams on stage for Keller Williams’ Family Reunion event in Las Vegas on Tuesday, Feb. Above: Gary Keller, Jay Papasan and Jason Abrams on stage for Keller Williams’ Family Reunion event in Las Vegas on Tuesday, Feb.

Marketing

Lab Coat Agents

APRIL 21, 2025

In todays fast-moving market, sellers expect moreand they should. Heres a simple 5-step formula to deliver a listing presentation that winsand how Lone Wolf Cloud CMA helps make it easier at every stage. Do Your Research Before you step into any listing appointment, know your market. Still want to choose your own comps?

Branding

The Residential Specialist

JULY 21, 2025

From Click to Close: Where AI Fits In AI tools can support nearly every stage of a real estate agent’s workflow. Marketing content: Programs like ChatGPT and Canva can produce social media posts, blog content, email campaigns and listing flyers—in minutes, not hours. Experiment first: “There’s no one right way to use AI,” Grant says.

Staging

BAM Media

APRIL 25, 2025

On Friday, Compass filed a federal lawsuit against the Northwest Multiple Listing Service (NWMLS), accusing the Seattle-based MLS of monopolistic and anticompetitive behavior. Unlike most MLSs around the country, the NWMLS Clear Cooperation Policy does not allow for any form of private pre-marketing. The rules block innovation.

Brokerage

Marco Santarelli

MARCH 29, 2025

Have you ever felt like your real estate marketing efforts are casting too wide a net, catching a lot of seaweed but few prized fish? Traditional, city-wide marketing often misses these crucial nuances. Hyperlocal marketing flips this script entirely. I know I have.

Marketing

The Close

JUNE 30, 2025

Their work isn’t just about pretty pictures; it’s a key part of real estate marketing. Sites like Fiverr are full of pros who can take your raw files and turn them into clean, MLS-ready images for a reasonable price. Examine local competitors in your market and create a few simple packages tailored to home size or services.

Staging

Lab Coat Agents

FEBRUARY 19, 2025

With more and more house hunters turning to online Multiple Listings Services (MLS), the quality of property photos has become a make-or-break factor in attracting potential buyers. AI virtual staging Over a decade ago, the high costs of physical staging led real estate agents to explore virtual staging.

Staging

Real Estate News

AUGUST 2, 2025

Skip to Content Agents Brokerages MLS/Assn Tech Industry By the Numbers Consumer Illustration by Lanette Behiry/Real Estate News Industry The industry leaders dogpiling on Zillow From the Inman Connect stage to CNBC’s “Squawk Box,” the CEOs of CoStar, Realtor.com and Compass took hits at the home search giant this week.

Industrial

BAM Media

DECEMBER 4, 2024

Sheila Reddy Mosaik founder and CEO By combining cutting-edge technology with personalized touches—like tailored property suggestions, custom market updates, and clear communication of next steps—agents can deliver a seamless, high-value experience that builds trust and sets them apart. So, how do we deliver that transparency in real estate?

Agents

Rochester Real Estate

NOVEMBER 5, 2015

What Are Delayed Showings & Negotiations In Real Estate Delayed showings and negotiations play a significant role in the real estate market. Delayed showings involve listing a property on MLS but postponing visits for a certain period. Buyers and sellers should stay informed about this critical aspect of the real estate market.

MLS

Redfin

JUNE 30, 2025

Maybe the market isn’t performing the way you hoped. Whatever the reason, it’s not uncommon to wonder: Can you take your house off the market? Can I take my home off the market temporarily? Is it a bad idea to take my home off the market? Can I sell my home off-market? Maybe life threw you a curveball.

Purchase and sale agreement