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The future of the MLS may be murky, but brokers still want the data

Housing Wire

As a panel of real estate leaders gathered to discuss the future of the MLS at the National Association of Realtors ‘ NXT conference in Boston, Errol Samuelson , Zillow ‘s chief industry development officer, found himself and his company in a bit different standing than usual with the audience of several hundred agents and brokers.

MLS
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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform.

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Zillow, eXp Realty team up against delayed marketing listings

Housing Wire

According to the release, if a listing is publicly marketed to any buyer it must be put in an MLS and be able to be published on Zillow as well as other sites that receive internet data exchange (IDX) feeds. Most recently Reffkin has been engaged in a battle with Washington State-based Northwest MLS (NWMLS).

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., Write a real estate listing description for the following property: Type of property: [e.g., single-family home, condo, townhouse] Location: [e.g., neighborhood + city] Bedrooms/Bathrooms: [e.g., 3 beds, 2 baths] Square footage: [e.g.,

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Price reductions: 6 things to consider before lowering the price

Housing Wire

Online appearance: Double-check that the listing is accurate and optimized in the MLS. Luxury properties, unique custom homes or rural properties have a smaller pool of buyers, which can lead to longer days on market. First impressions matter, and poor-quality images can deter buyers before they even schedule a showing.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Or omit the MLS link and tease out the listing with stats and photos in your newsletter, and invite your audience to contact you directly for more information.

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9 expert tips to close real estate deals faster & easier

Housing Wire

Days on market accrue. Pre-market your listings Sell your listings faster, possibly even before they hit the market, by pre-marketing them. Search through the coming soon/off-market Facebook groups: Reach out to any agent who posts a listing that could be a match for your buyers.