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Key housing markets are starting to buck national trends: Redfin

Housing Wire

home sale price remains near record highs and supply stays constrained in many locales, two of the most populous states that have seen a surge in demand since the start of the COVID-19 pandemic are showing signs of a pullback. Cape Coral, Florida, led the way in this category with supply growth of 51%. Even as the median U.S.

Marketing 435
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Why agents should personalize marketing

Housing Wire

In our hyperconnected times, consumers have more choices than ever, and brands have to get creative if they want to stand out in an oversaturated landscape. This helps you get inside the minds of prospective clients and understand what makes them tick. Email Personalization We all get a lot of emails.

Agents 394
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Real estate agents’ 12-month prospecting plan

Housing Wire

There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list. Work with your ASPCA or local shelter for a specific format. This is the type of event that gets a lot of media attention.

Agents 458
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Opinion: More financing options for ADUs are needed

Housing Wire

However, despite these well-intentioned programs, ADUs remain a somewhat tricky thing for many consumers to finance – and many lenders are still figuring out how to best serve this growing category. Looking ahead Historically, most policies addressing ADUs have been crafted at the local or state level.

Finance 496
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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Getting straight to the point when creating video content is huge when marketing to Gen Z. Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns.

Branding 448
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The rising tide of house prices: Avoiding the flood

Housing Wire

Before delving deeply into them, it is important to get grounded in the numbers: The housing market is the country’s largest asset class, worth approximately $44 trillion. To get there, we require the will to do so but also alignment across different parts of the ecosystem. The rising tide has created a flood indeed.

Equity 401
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How to get the most out of your HW+ membership

Housing Wire

If you’re not a member yet, go here to join , or if you’re interested in getting access for your team, division or company, go here to learn more. These events are where housing professionals gather to share insights and best practices while developing strategic local partnerships. Long-form, digital articles. HousingStack.