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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 367
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Redfin reveals new AI-powered listing photos tool

Housing Wire

This tool uses technology from Roomvo , a home design visualization platform. The tool empowers prospective homebuyers to imagine the potential of a home while playing with different design styles. Additionally, Redfin and Roomvo partnered with Bright MLS to make the tool available on all Bright MLS’ listings across the mid-Atlantic.

MLS 407
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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Use a visually appealing color scheme that aligns with your branding guidelines.

Land 433
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Zillow or CoStar? NAR settlement terms could determine a winner

Housing Wire

Like all of the publicly traded brokerages, Zillow Group saw its stock prices slide, dropping 13.4% If I am marketing for a seller that wants to offer a co-broker commission, undoubtedly I am going to still be on Homes.com, Zillow and Realtor.com,” Murray said. on the day of the NAR settlement announcement.

MLS 395
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Judge denies Zillow’s motion for summary judgement in the REX suit

Housing Wire

Things are continuing to heat up in Zillow Group’s legal battle with discount brokerage REX Homes , as the September 18, 2023, trial date looms ever closer. In mid-May 2022, REX ceased its brokerage operations. On Friday, Judge Thomas Zilly, the U.S. NAR also believes its side will succeed in the lawsuit.

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33 Questions to Ask When Choosing a Brokerage

Broke Agent Media

If you’ve decided to join a brokerage in your market, what you bring to the table is not the only thing that matters. Researching your brokerage options. Don’t be the person to ask questions that can easily be Googled or found on a brokerage’s website. . Are all who join this brokerage required to be full-time agents?

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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.