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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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Bright MLS to allow $0 buyer broker commissions

Housing Wire

The nation’s second largest multiple listing service , Bright MLS , will begin allowing listing agents to put in a blanket offer of compensation for buyer brokers of zero dollars or more, starting on August 9. While Bright MLS, which serves clients in Delaware, Pennsylvania, Maryland, Virginia, New Jersey, Washington, D.C.,

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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. In mid-May 2022, REX ceased its brokerage operations. In a verdict announced late Friday afternoon, a jury in a U.S.

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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

It devolved into a battle about historic facts, old-school MLS listing books, pronunciation corrections and even references to the kid-friendly restaurant chain Chuck E. Your system of getting competitors together to found and enforce rules that are designed to stabilize prices is wrong,” he said. “It It is against the law.

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Redfin reveals new AI-powered listing photos tool

Housing Wire

This tool uses technology from Roomvo , a home design visualization platform. The tool empowers prospective homebuyers to imagine the potential of a home while playing with different design styles. Additionally, Redfin and Roomvo partnered with Bright MLS to make the tool available on all Bright MLS’ listings across the mid-Atlantic.

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Seattle-based Coldwell Banker franchise to separate from NAR in 2024

Housing Wire

“This decision underscores our brokerage’s unwavering commitment to agent autonomy and our belief in allowing agents to make choices that best suit their needs and principles,” Dave Danforth, designated broker/owner of the firm, said in a statement.

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NAR, brokerages say Sitzer/Burnett plaintiffs are trying to dodge cross examination

Housing Wire

The sudden decision on the eve of trial to withdraw three class representatives raises questions about whether the withdrawal was designed to avoid testimony that could conflict with other class representatives, raising questions about the merits and/or the propriety of the class,” the defense motion states.

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