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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 336
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Seattle-based Coldwell Banker franchise to separate from NAR in 2024

Housing Wire

“This decision underscores our brokerage’s unwavering commitment to agent autonomy and our belief in allowing agents to make choices that best suit their needs and principles,” Dave Danforth, designated broker/owner of the firm, said in a statement.

MLS 411
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How to build a comprehensive real estate online presence

Housing Wire

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Create a beautiful and well-developed space that provides value to your customers.

Brokerage 391
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EasyKnock announces two new executive hires

Housing Wire

Judd and Aaron’s respective leadership is key as we continue on EasyKnock’s path to develop the first marketplace in the industry,” Jarred Kessler, CEO and founder of EasyKnock, said in a statement. He also has experience designing and building digital products for companies like Google , Mattel , Samsung , Target and JetBlue.

Equity 370
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation.

Branding 426
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AI in real estate: Assessing current and future use cases

Housing Wire

Lickstein helped craft an AI-powered tool designed to educate brokers and is currently developing a compliance framework. If I was a brokerage owner on both sides, I’m thinking internally and externally: if I don’t embrace this tech internally, I’m a dinosaur in the brokerage world,” he said.

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LeadingRE promotes Reisinger to COO, Edgerton to Chief Legal Officer

Housing Wire

Edgerton and Reisinger will have an impact on the global network of 550-plus independent real estate brokerages. Kate Reisinger was promoted to COO from EVP of member services Reisinger’s role will be to design and conduct the company’s operations. million global transactions a year.

Brokerage 373