Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents. She is known for maintaining an active sales presence while also managing her company’s day-to-day operations.

Brokerage 326

Brokerage Branding Commercial Land 326

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 421

Branding Title Agents Sales 421

Housing Wire

OCTOBER 21, 2024

.” The spokesperson continued: “It is clear the government isn’t interested in their own rules, or facts, and are simply including us in this case to score headlines based on our strong brand and prominent position in the industry. We look forward to exposing the government’s massive overreach in this matter.”

Mortgages 500

Mortgages Branding Development Sales 500

Housing Wire

NOVEMBER 22, 2024

In real estate, relationships drive sales, and having a way to collect visitor contact information is vital to building those connections. Digital open house sign-in solutions offer agents a clear advantage, blending convenience with powerful data for more efficient sales strategies.

Agents 384

Agents Branding Land As-is 384

Housing Wire

JANUARY 17, 2025

The Kevin Lewis Group Kevin Lewis the group’s leader and founder is an experienced real estate with decades of experience driving high sales volume. The Kevin Lewis Group overall accumulated almost $500 million in sales during it’s six years of affiliation with Compass Real Estate. According to the report, 85.5%

Branding 369

Branding Brokerage Sales Agents 369

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. “We have a strong portfolio of products that support consumers, agents , teams, brokerages and brands. On the sales side, Mark Mathis will take over as senior vice president of enterprise sales.

Technology 368

Technology Branding Development Brokerage 368

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. of real estate professionals.

Brokerage 366

Brokerage Branding Agents Industrial 366

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 405

Branding Industrial Agents As-is 405

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Define or refine your brand identity and marketing assets Creating brand assets, such as slogans or color palettes, that nail your mission, vision and values, is harder than it sounds.

Branding 416

Branding Title Agents As-is 416

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. Hire for values aligment and culture adds, too A high-performing team isn’t built on impressive resumes or sales stats alone.

Branding 278

Branding Brokerage Agents Development 278

Housing Wire

NOVEMBER 1, 2024

Michele Harrington: After entering real estate sales right out of the Marine Corps , I built my own brokerage. Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed.

Brokerage 377

Brokerage Branding Industrial Agents 377

Housing Wire

MAY 12, 2025

The acquisition brings the firms total footprint to three offices and roughly 80 affiliated sales associates. We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said.

Principal 296

Principal Branding Development Agents 296

Housing Wire

OCTOBER 16, 2024

However, Leading RE agents and team bested the sales volume. Network Affiliation by Sales Volume The RealTrends City Rankings includes agents and teams that were submitted as part of the State and National rankings, as well as agents and teams that submitted specifically for the City Rankings.

Agents 426

Agents Commercial Land Branding 426

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 395

Marketing Lending Branding Banks 395

Housing Wire

MAY 15, 2025

From Super Bowl ads that were part of the firms $1 billion marketing spend , to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. When Homes.com first launched, it had only 41 dedicated sales professionals , so CoStar temporarily sent all of its sales force to Homes.com. Shaw & Co.

Investor 275

Investor Branding Commercial Residential 275

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. Hire for values aligment and culture adds, too A high-performing team isn’t built on impressive resumes or sales stats alone.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

APRIL 7, 2025

The company also announced that the board had established a capital allocation committee, whose job will be to review CoStars capital structure, as well as how it is allocating funds and its financial targets, including international expansion and investments in its major brands, including Homes.com, LoopNet and Apartments.com.

Branding 354

Branding Investor As-is Agents 354

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. The team is led by Shane Burgman, who has averaged 50 home sales per year during his 10-year career, racking up more than $200 million in sales in the process.

Brokerage 384

Brokerage Technology Agents Branding 384

Housing Wire

DECEMBER 27, 2024

The Specialized Team Every team members role is based on their strengths agents specialize in either listings or sales, while support staff focuses on marketing or transactional details. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

MARCH 14, 2025

After all, a combined Compass and BHHS would have notched $318 billion in sales volume in 2023, according to RealTrends data, nearly double that of its closest rival, Anywhere Real Estate. ” Maybe the decentralized, high-trust nature of real estate sales isn’t a business he wants to stay in.”

Sales 190

Sales Branding Brokerage Industrial 190

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume. Additionally, co-founders Jerome Kleven and Mark Hutchins will continue to oversee the daily operations of the firm. That was good for the No.

Branding 374

Branding Agents Development Closing 374

Housing Wire

MAY 12, 2025

Leaders said the move is aimed at accelerating Sprout Realtys growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas , while allowing the firm to maintain its brand identity and leadership structure. The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.

Branding 305

Branding Brokerage Agents Technology 305

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. For top team leaders, coaching, technology and the network created by the Keller Williams franchise system are common reasons why they feel the brand is the best place for their businesses.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

APRIL 16, 2025

Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business. Poor business management Many real estate broker-owners come from a sales background rather than a business or management background.

Brokerage 360

Brokerage Branding Technology Agents 360

Housing Wire

MAY 15, 2025

In an era of high mortgage rates and stagnant home sales , a real estate transaction model is making waves by reintroducing and standardizing a once-popular financing method. We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire.

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

JUNE 6, 2025

The real estate industry is always evolving, and we knew we needed to work with a brand that has a global presence if we want to stay ahead of the curve,” Kirkendall said in a statement. The firm specializes in a wide range of property types including residential , commercial , vacation homes, investment properties and land sales.

Branding 239

Branding Brokerage Commercial Land 239

Housing Wire

JUNE 11, 2025

mortgage lender, announced a deal on Wednesday to acquire Hallmark Home Mortgage in an asset sale. It will operate under the “Powered by Fairway” brand and will be led by Hallmark founder and CEO Deborah Sturges. Fairway Independent Mortgage Corp. , a top 20 U.S. Financial terms were not disclosed.

Mortgages 325

Mortgages Loan Officer Lending Branding 325

Housing Wire

FEBRUARY 19, 2025

Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. Some of this brand awareness has already resulted in strong net bookings increases. million in annualized net revenue. However, he did not elaborate.

Branding 286

Branding Residential Investor Agents 286

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. million in sales volume. million in sales volume. So far in 2024, the group has sold 198 units for $79.5

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

JUNE 26, 2024

The real estate technology provider has added sales veteran Bryson Womack as vice president of sales, a move that took effect this week. Womack has more than 30 years of experience as a CEO, founder and sales executive. Bryson has a proven track record of success,” the company said in a statement announcing the hire.

Sales 374

Sales Technology Branding Construction 374

Housing Wire

MARCH 3, 2025

Weve built an incredible foundation and as we focus on each agents personal development and their continual sales growth, we welcome the partnership and backing from the team at Stone Point Capital.

Technology 421

Technology Residential Commercial Brokerage 421

Housing Wire

DECEMBER 2, 2024

These movements are marked by transactions, including execution of employment agreements, sale or merger agreements, and management of risk. Without proper planning and investigation, continued use of such brands and marks can result in costly infringement claims.

Industrial 384

Industrial Mortgages Branding Loans 384

Housing Wire

DECEMBER 16, 2024

Hanson: There’s two types of sales. A stock sale means we’re going to buy the company’s stock, establish loan liability for already-produced loans and buy the shell. The asset sale also doesn’t carry any liability for past loans, which stays with the original founders.

Loan Officer 367

Loan Officer Technology Loans Banks 367

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. And more importantly, it allows our agents to co-brand easily. “We have our conversion sales coach, James MacDonald, and he’s a full timer,” Kusuma added. Partner Real Estate is on the rise — and making its presence felt. “So every day we focus on conversion.

Technology 285

Technology Agents Brokerage Branding 285

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did.

Agents 366

Agents Brokerage Branding Design 366

Housing Wire

JUNE 9, 2025

It has a theory for how well the sales funnel works, attaching experiences like mortgage, converting leads and demonstrating efficacy throughout the mortgage process. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said. Krishna told Collins that it’s an incredibly important brand.

Branding 267

Branding Mortgages Industrial Closing 267