Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 397

Agents Branding Land As-is 397

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. However, Leading RE agents and team bested the sales volume.

Agents 464

Agents Commercial Land Branding 464

Housing Wire

JANUARY 17, 2025

The Kevin Lewis Group Kevin Lewis the group’s leader and founder is an experienced real estate with decades of experience driving high sales volume. The Kevin Lewis Group overall accumulated almost $500 million in sales during it’s six years of affiliation with Compass Real Estate. According to the report, 85.5%

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

APRIL 16, 2025

Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up. Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business.

Brokerage 362

Brokerage Branding Technology Agents 362

Housing Wire

MARCH 14, 2025

After all, a combined Compass and BHHS would have notched $318 billion in sales volume in 2023, according to RealTrends data, nearly double that of its closest rival, Anywhere Real Estate. ” Maybe the decentralized, high-trust nature of real estate sales isn’t a business he wants to stay in.”

Sales 246

Sales Branding Brokerage Industrial 246

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

NOVEMBER 1, 2024

Michele Harrington: After entering real estate sales right out of the Marine Corps , I built my own brokerage. How are you doing that in this crazy housing market? Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail.

Brokerage 395

Brokerage Branding Industrial Agents 395

Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. Congratulations to this year’s honorees!

Marketing 482

Marketing Branding Technology Mortgages 482

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. of real estate professionals.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. Constellation’s offerings fall under seven subsidiaries Market Leader, Top Producer, Showcase IDX, Diverse Solutions, Zurple, Smartzip and Offrs.

Technology 370

Technology Branding Development Brokerage 370

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. Arizona’s real estate market presents significant opportunities, and My Home Group’s agent-focused approach aligns seamlessly with Fathom’s culture. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 395

Branding Agents Development Closing 395

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives,” said Alex Vidal , president of ERA Real Estate. ”

Branding 293

Branding Staging Marketing Sales 293

Housing Wire

APRIL 24, 2025

According to a news release, PRG Group sold 277 units in 2024, generating $130 million in sales volume. No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology.

Land 360

Land Brokerage Commercial Branding 360

Housing Wire

MARCH 3, 2025

Weve built an incredible foundation and as we focus on each agents personal development and their continual sales growth, we welcome the partnership and backing from the team at Stone Point Capital. Stone Point, a large asset manager, has a track record of putting companies it invests heavily in on a path toward an initial public offering.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

FEBRUARY 19, 2025

Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. Some of this brand awareness has already resulted in strong net bookings increases. million in annualized net revenue. However, he did not elaborate.

Branding 335

Branding Residential Investor Agents 335

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did.

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

OCTOBER 31, 2022

Mortgage fintechs Sales Boomerang and Mortgage Coach reduced employee headcount by at least 20 this month as the industry struggles to stay afloat amid mortgage lenders rightsizing during one of the most challenging times. Sales Boomerang and Mortgage Coach declined to comment on the size and reason for the layoffs.

Sales 448

Sales Mortgages Loan Officer Loans 448

Housing Wire

OCTOBER 24, 2023

Despite stalling home sales in the third quarter, Anywhere Real Estate managed to deliver “considerable profitability.” “Anywhere led through a difficult housing market to deliver considerable profitability and achieve substantial debt reduction,” Ryan Schneider , Anywhere president and CEO said in a statement.

Marketing 459

Marketing Branding Brokerage Sales 459

Housing Wire

DECEMBER 5, 2023

Industry veteran Adam O’Daniel is transitioning to Guild Mortgage as senior vice president and chief marketing officer, a newly created role, after about two years at Open Mortgage , the company announced on Tuesday. But the lender’s gain-on-sale margin rose 22% in the period, and it delivered a $54.2

Marketing 435

Marketing Branding Mortgages Technology 435

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Material contracts There may be numerous contracts containing provisions that may trigger liability or exposure upon the sale of a business.

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

FEBRUARY 20, 2025

WFP has 150 agents and has executed $43 billion in sales volume over the past 25 years. The acquisition gives Compass a firm footprint of high-end homes in an area with an expensive housing market. It will continue to operate under its own brand and its leadership will be retained. metropolitan area.

Brokerage 351

Brokerage Principal Staging Branding 351

Housing Wire

MARCH 5, 2025

Banosian has served as executive vice president of sales at Rate for more than a decade, leading his Boston-based team to originate more than $2 billion in 2021. In his new role, Banosian said he will be leveraging his success as a top producing loan originator to help other Rate LOs grow their business and take market share.

Loan Officer 435

Loan Officer Loans Technology Mortgages 435

Housing Wire

FEBRUARY 15, 2024

Anywhere Real Estat e felt the brunt of slow home sales during the fourth quarter of 2023 as the company reported a loss of $107 million during the three-month period. A nearly 20% annualized decline in home sales was the major driver of the decline in revenue. Home sales transaction volume dropped 19% year over year.

Marketing 435

Marketing Branding Brokerage Sales 435

Housing Wire

APRIL 4, 2025

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. This shift is prompting real estate professionals and consumers alike to reevaluate implications of this marketing approach.

MLS 326

MLS Brokerage Agents Sales 326

Housing Wire

FEBRUARY 19, 2025

This enables the team to focus on core competencies, such as client acquisition and sales, while leaving specialized tasks to experts. These relationships open doors to potential clients that traditional marketing methods wouldn’t have reached.

Branding 345

Branding Technology Brokerage Title 345

Housing Wire

MAY 7, 2024

Carrington Mortgage Services (CMS) hired Steven Winokur to serve as vice president of marketing for third-party originations (TPO), the company announced Tuesday. Department of Agriculture ( USDA ) programs. Headquartered in California, the company services loans in all 50 states and Puerto Rico. It is licensed to lend in 48 states.

Marketing 446

Marketing Lending Loans Branding 446

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

AUGUST 14, 2024

Lamacchia also discusses the importance of marketing and branding for lead generation, boots-on-the-ground recruiting tactics using billboards, the commission lawsuits and the future of real estate in the coming years. The CEO recalled principles he learned from his family’s old-school marketing tactics.

Marketing 446

Marketing Branding Brokerage As-is 446

Housing Wire

DECEMBER 10, 2024

Over the past year, looking forward has not been an easy task as the industry at large and Realty ONE Group have faced several challenges including the commission lawsuits , business practice changes and market headwinds. On the brokerage side, we [work to] attract agents to the brand and expose them to our unique model. Clear said.

Brokerage 370

Brokerage Agents Branding Industrial 370

Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 443

Marketing Branding Staging Brokerage 443

Housing Wire

NOVEMBER 14, 2024

is probably the most cliche real estate marketing advice of the decade. The Canva Made Easy For Real Estate group is an ideal place to learn how to use Canva, share templates and discover new ways to improve your marketing materials. Many Realtors are using Canva to cut their marketing budgets in half. Join Canva Made Easy 3.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

JUNE 26, 2024

The real estate technology provider has added sales veteran Bryson Womack as vice president of sales, a move that took effect this week. Womack has more than 30 years of experience as a CEO, founder and sales executive. Bryson has a proven track record of success,” the company said in a statement announcing the hire.

Sales 395

Sales Technology Branding Construction 395

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

Design 305

Design Branding Agents Marketing 305

Housing Wire

MARCH 3, 2025

Introduction As part of our ongoing discussion on the concept of movement in the mortgage industry, it is readily apparent that the failure of mortgage companies to pivot or tweak their business models to satisfy changing market and other conditions has resulted in consolidation based on liquidity, buyback, financial and other concerns.

Purchase and sale agreement 416

Purchase and sale agreement Closing Industrial Mortgages 416

Housing Wire

FEBRUARY 11, 2025

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

MLS 349

MLS Brokerage Industrial Agents 349