Housing Wire

JUNE 6, 2025

Even in a housing market squeezed by low inventory and high interest rates, the real estate industry’s top performers continued to rise. But they also pushed sales volume to $150 billion, up from $142 billion in the year prior. The message is clear: The best aren’t just holding on; they’re gaining ground. What is RealTrends Verified?

Agents 423

Agents Residential Branding Banks 423

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents. She is known for maintaining an active sales presence while also managing her company’s day-to-day operations.

Brokerage 392

Brokerage Branding Commercial Land 392

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 335

Marketing Branding Agents Design 335

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. million in sales volume. million in sales volume. The Austin-based team brought 31 agents to KW.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

JUNE 9, 2025

Unlike humans, ChatGPT is getting smarter at breathtaking speed: What you can (and can’t) do with ChatGPT in 2025 While we expect our assessment to change in the next 10 minutes, as of today, we think ChatGPT’s best use case is for real estate marketing. Please write a blog post explaining how 1031 exchanges work.”

Branding 447

Branding Title Agents As-is 447

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. Hire for values aligment and culture adds, too A high-performing team isn’t built on impressive resumes or sales stats alone.

Branding 333

Branding Brokerage Agents Development 333

Housing Wire

JUNE 2, 2025

Staging a home can make or break a sale but the traditional approach is broken. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. Collov AI : A smarter, faster and an AI way to stage Collov Inc. ,

Agents 278

Agents Staging Marketing Design 278

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. “It fits the luxury market and the entry-level market. And more importantly, it allows our agents to co-brand easily. “We have our conversion sales coach, James MacDonald, and he’s a full timer,” Kusuma added.

Technology 386

Technology Agents Brokerage Branding 386

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 392

Agents Branding Land As-is 392

Housing Wire

MAY 15, 2025

From Super Bowl ads that were part of the firms $1 billion marketing spend , to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. It is certainly not uncommon in the public market, Tomasello said. Supporting this belief is the improvement of Homes.coms unaided brand awareness. Shaw & Co.

Investor 329

Investor Branding Commercial Residential 329

Housing Wire

JANUARY 17, 2025

The Kevin Lewis Group Kevin Lewis the group’s leader and founder is an experienced real estate with decades of experience driving high sales volume. The Kevin Lewis Group overall accumulated almost $500 million in sales during it’s six years of affiliation with Compass Real Estate. According to the report, 85.5%

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

MAY 12, 2025

Better Homes and Gardens Real Estate Heritage Group has acquired Manchester, Tennessee-based Advantage Realty Partners in a move to strengthen its presence and market share across middle Tennessee. The acquisition brings the firms total footprint to three offices and roughly 80 affiliated sales associates. This is a great move for us.

Principal 341

Principal Branding Development Agents 341

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. However, Leading RE agents and team bested the sales volume.

Agents 457

Agents Commercial Land Residential 457

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. Hire for values aligment and culture adds, too A high-performing team isn’t built on impressive resumes or sales stats alone.

Branding 321

Branding Brokerage Agents Development 321

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

Marketing 273

Marketing Branding Industrial Technology 273

Housing Wire

MARCH 14, 2025

After all, a combined Compass and BHHS would have notched $318 billion in sales volume in 2023, according to RealTrends data, nearly double that of its closest rival, Anywhere Real Estate. ” Maybe the decentralized, high-trust nature of real estate sales isn’t a business he wants to stay in.”

Sales 242

Sales Branding Brokerage Industrial 242

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Purchase and sale agreement 411

Purchase and sale agreement Branding Agents Closing 411

Housing Wire

NOVEMBER 1, 2024

Michele Harrington: After entering real estate sales right out of the Marine Corps , I built my own brokerage. How are you doing that in this crazy housing market? Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail.

Brokerage 391

Brokerage Branding Industrial Agents 391

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. of real estate professionals.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

MAY 12, 2025

Leaders said the move is aimed at accelerating Sprout Realtys growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas , while allowing the firm to maintain its brand identity and leadership structure. The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.

Branding 345

Branding Brokerage Agents Technology 345

Housing Wire

APRIL 16, 2025

Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up. Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business.

Brokerage 385

Brokerage Branding Technology Agents 385

Housing Wire

MAY 14, 2025

Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert called the first quarter a pivotal moment as the company implements its operational and brand strategy. Marketing moves FOA inherited the marketing apparatus of American Advisors Group (AAG) when it purchased AAGs assets.

Finance 322

Finance Branding Renovation Loans 322

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. Constellation’s offerings fall under seven subsidiaries Market Leader, Top Producer, Showcase IDX, Diverse Solutions, Zurple, Smartzip and Offrs.

Technology 370

Technology Branding Development Brokerage 370

Housing Wire

JUNE 6, 2025

Now operating as Century 21 Shorepine Properties , the office will gain access to Century 21’s training, marketing tools and referral networks. The real estate industry is always evolving, and we knew we needed to work with a brand that has a global presence if we want to stay ahead of the curve,” Kirkendall said in a statement. “The

Branding 300

Branding Brokerage Commercial Land 300

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. Arizona’s real estate market presents significant opportunities, and My Home Group’s agent-focused approach aligns seamlessly with Fathom’s culture. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 390

Branding Agents Development Closing 390

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives,” said Alex Vidal , president of ERA Real Estate. ”

Branding 293

Branding Staging Marketing Sales 293

Housing Wire

MAY 15, 2025

In an era of high mortgage rates and stagnant home sales , a real estate transaction model is making waves by reintroducing and standardizing a once-popular financing method. We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire.

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. For top team leaders, coaching, technology and the network created by the Keller Williams franchise system are common reasons why they feel the brand is the best place for their businesses.

Brokerage 411

Brokerage Technology Branding Industrial 411

Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. Congratulations to this year’s honorees!

Marketing 477

Marketing Branding Technology Mortgages 477

Housing Wire

FEBRUARY 19, 2025

Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. Some of this brand awareness has already resulted in strong net bookings increases. million in annualized net revenue. However, he did not elaborate.

Branding 335

Branding Residential Investor Agents 335

Housing Wire

MARCH 3, 2025

Weve built an incredible foundation and as we focus on each agents personal development and their continual sales growth, we welcome the partnership and backing from the team at Stone Point Capital. Stone Point, a large asset manager, has a track record of putting companies it invests heavily in on a path toward an initial public offering.

Technology 440

Technology Residential Commercial Brokerage 440

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 392

Brokerage Technology Agents Branding 392

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did.

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

DECEMBER 16, 2024

In an evolving mortgage market, mergers and acquisitions could give mortgage company owners opportunities to achieve growth and avoid challenges. In the first episode , Hanson explains how an owner can decide on selling a mortgage company to avoid potential market challenges in the future. Hanson: There’s two types of sales.

Loan Officer 369

Loan Officer Technology Loans Banks 369

Housing Wire

OCTOBER 24, 2023

Despite stalling home sales in the third quarter, Anywhere Real Estate managed to deliver “considerable profitability.” “Anywhere led through a difficult housing market to deliver considerable profitability and achieve substantial debt reduction,” Ryan Schneider , Anywhere president and CEO said in a statement.

Marketing 451

Marketing Branding Brokerage Sales 451

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 392

Pre-approval Design Industrial Agents 392

Housing Wire

MAY 20, 2025

Its about rewriting your growth architecture for a market thats evolving faster than your old systems can handle. paired with predictive scoring models can triple response rates and tighten your sales funnel overnight. Build a retargeting ecosystem around your recruiting brand. Agents are adapting. Brokers must transform.

Brokerage 326

Brokerage Branding Agents Marketing 326