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EliseAI to integrate conversational AI into Zillow Rentals listings

Housing Wire

EliseAI is finalizing a partnership with Zillow Rentals to embed its conversational artificial intelligence (AI) technology directly into multifamily rental listings on the Zillow platform. The tool is designed to improve engagement, reduce lead drop-off and increase occupancy rates.

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Lone Wolf announces rebrand, inaugural Proptech Advisory Board

Housing Wire

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company.

Branding 364
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Real launches three new products during its agent conference

Housing Wire

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo

Agents 410
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Realoq launches new ‘360-degree’ data solution

Housing Wire

Rexdat — a technology firm offering a subscription-based, cloud-powered, software-as-a-service (SaaS) platform—powers the new tool. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 368
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Why 3,700 top teams call Keller Williams home

Housing Wire

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The systems they provide are designed to help teams grow strategically.” Like Gubb, Sauls has not turned a blind eye toward the tools, training and technology offered by other brokerages.

Brokerage 397
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Industry leaders on the trends shaping housing’s future

Housing Wire

The housing industry is shaped by shifting consumer expectations, rapid technological advancement, and a turbulent economic landscape. From clean-air systems and biophilic design to walkable communities and on-site organic gardens, emotional, physical, and environmental well-being are becoming central to the home search.

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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Real will also offer its virtual community platform to Harvest agents. The platform includes translations in more than 90 languages to optimize communications.

Brokerage 384