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Rocket launches loyalty program, gives discount for closing costs

Housing Wire

In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage. To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

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Understanding the Closing Costs Associated With a New Home Purchase

RIS Media

It has become common practice in some markets to ask the seller to pay some or all of the closing costs when you purchase a home. Some simple rules to remember on the different kinds of loans: – On VA loans, you can ask the seller to pay everything, meaning the buyer is making no down payment and paying no closing costs.

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The homegenius Platform gives consumers deeper insights in the home buying and selling journey

Housing Wire

The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution. Loan must close to be eligible for reimbursement of credit toward closing costs at closing.

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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

This model is still expensive for homeowners because they are paying duplicate closing costs and leaseback fees. The third iteration was pioneered by Calque and is the most cost-effective model of the three. Lenders want to consider who owns the client relationship and which brand is front and center in the transaction.

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Optimal Blue PPE adds investor content from 54 state-based HFAs

Housing Wire

HFAs provide affordable homeownership options to low- and moderate-income borrowers through down payment and closing cost assistance, as well as reduced mortgage payments. Optimal Blue , a division of Black Knight, Inc. In April, real estate focused artificial intelligence firm Restb.ai

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LenderLogix launches POS system for small- to mid-sized lenders

Housing Wire

As a result of this early engagement, mortgage lenders can increase lead capture and conversions while delivering a consistent brand identity across branches and teams – all while providing executives with more granular insight into marketing and sales performance,” O’Brien said. The company was featured in HousingWire’s Tech 100 in 2022.

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5 TikTok accounts every LO should be following

Housing Wire

The following five accounts showcase how lenders and loan officers can use TikTok to brand themselves as well as entertain and educate home buyers. . Her account is focused more on borrower education than humor, but is a great example of how lenders can brand and market themselves on TikTok. . Scott Betley ( @thatmortgageguy ).