Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 426

Brokerage Branding Industrial As-is 426

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents.

Brokerage 326

Brokerage Branding Commercial Land 326

Housing Wire

DECEMBER 27, 2024

Fleet Homes Real Estate Team – Keller Williams Real estate teams are comprised of real estate agents and other professionals working together towards one common goal to close deals. Depending on the team’s structure, agents can work closely together or independently. Teams are led by a team leader.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 421

Branding Title Agents Sales 421

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. In 2024, Gubb’s team closed 88 transactions totaling $103.7 The Stacey Sauls Group closed 191 transaction sides in 2024 for a total volume of $108.7 It is hard to beat.” million in volume.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 384

Agents Branding Marketing Industrial 384

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 330

Branding Equity Lending Finance 330

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

Closing 381

Closing Title Branding Technology 381

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 405

Branding Industrial Agents As-is 405

Housing Wire

JUNE 9, 2025

He identified three specific value propositions to the consumer: low costs and low fees; easy and fast; and certainty and confidence that the deal will close. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said. Krishna told Collins that it’s an incredibly important brand.

Branding 267

Branding Mortgages Industrial Closing 267

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 395

Marketing Lending Branding Banks 395

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. If you have people focused on work, focused on what they can control, we still have people closing over 40 loans a month,” Jacobson says. “In In whatever next year provides, it doesn’t matter.

As-is 419

As-is Loan Officer Loans Mortgages 419

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accidentits built with intention.

Branding 278

Branding Brokerage Agents Development 278

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accident its built with intention.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume. Additionally, co-founders Jerome Kleven and Mark Hutchins will continue to oversee the daily operations of the firm. That was good for the No.

Branding 374

Branding Agents Development Closing 374

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. And more importantly, it allows our agents to co-brand easily. We focus on one thing; converting from appointments to closings. It’s three things; generate appointments for your agents, train them daily on conversion, and give them tools that actually help them close deals.”

Technology 285

Technology Agents Brokerage Branding 285

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.”

Mortgages 328

Mortgages Loan Officer Technology Loans 328

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

Agents 426

Agents Commercial Land Branding 426

Housing Wire

OCTOBER 22, 2024

based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. This represents the future of real estate — seamless, efficient and client-centered — and we are proud to lead the charge.” The product is currently available to select agents in the U.S. and Canada.

Agents 410

Agents Brokerage Technology Staging 410

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Patent & Trademark Office. A buyer wants the right to use those names and marks with superior title from the rest of the world.

Due diligence 396

Due diligence Purchase and sale agreement Industrial Mortgages 396

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion including 1,627 sides for $2.4 billion in 2024 alone.

Brokerage 384

Brokerage Technology Agents Branding 384

Housing Wire

APRIL 24, 2025

No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. Keller Williams is the best place for our agents to continue to grow their business, and it is supported by the best-rated training , systems, and models, Callan said in a statement.

Land 346

Land Brokerage Commercial Branding 346

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process. Having a clear understanding of the underlying factors driving these shifts and addressing insurance costs early in transactions is essential to avoid last-minute disruptions.

Marketing 366

Marketing Commercial Mortgages Branding 366

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience.

Loans 373

Loans Equity Principal Mortgages 373

Housing Wire

MAY 22, 2025

Audie Chamberlain In his new role, Chamberlain will oversee Rechats growth strategy, brand positioning, social media and go-to-market planning. Nothing else comes close. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms.

Brokerage 272

Brokerage Branding Technology MLS 272

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry. So, why not put your team ahead.

Branding 305

Branding Technology Brokerage Title 305

Housing Wire

APRIL 29, 2024

It also comes after last year’s failures of First Republic Bank , Silicon Valley Bank and Signature Bank.

Banks 411

Banks Closing Loan Officer Loans 411

Housing Wire

MAY 9, 2025

Were giving land and ranch professionals an unmatched platform, combining elite marketing exposure, innovative tech, and a collaborative national network so they can build credibility faster, close more deals, and grow sustainable businesses.

Land 284

Land Brokerage Branding Agents 284

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. Its called closing day.”

Branding 328

Branding Agents Investor As-is 328

Housing Wire

NOVEMBER 13, 2024

Together, we’ll be able to leverage Keller Williams’ global brand name, technology , comprehensive training programs, and extensive networks to elevate each of our successes to an even higher level.” In 2023, the group closed 141 transactions for a total of $39.5 Keller Williams has had more than a few staffing changes this year.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

MAY 7, 2025

the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. But beyond product positioning, FOA remains focused on its product offerings, which currently include the reverse mortgage industrys only closed-end second lien product, HomeSafe Second. [W]e

Finance 320

Finance Branding Industrial Mortgages 320

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities.

Mortgages 330

Mortgages Equity Branding Loans 330

Housing Wire

DECEMBER 2, 2024

In addition, the issue of intellectual property is frequently overlooked in this context, even though many loan originators have expended significant cost and effort to develop “sub-brands” that they hope to take with them to any new position. The second article deals with movement marked by mergers and acquisitions within the industry.

Industrial 384

Industrial Mortgages Branding Loans 384

Housing Wire

MAY 15, 2025

We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire. Every single buyer I ask, ‘Would you buy a home today if you could get a 5% rate with no points, streamline underwriting, closing fast?’

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

MAY 20, 2025

Leisey has been a part of the BHHS brand network for nearly three decades, most recently serving as the CEO of BHHS Ambassador Real Estate , which serves Omaha, Nebraska , and the surrounding areas. He brings a rare combination of energy, insight and operational know-how, along with a deep respect for people.

Branding 258

Branding Residential As-is Industrial 258

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Related article From Foot Locker to 100+ closed deals a year (*in under five years) Real estate advice + top tech, lead gen & marketing tools delivered to your inbox.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. This allows you to focus on what matters most closing deals. Keep agents, clients, and teams connected throughout the closing process with a chat-based platform. Small teams and solo brokers, this one’s for you!

MLS 384

MLS Brokerage Agents Technology 384