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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Use a visually appealing color scheme that aligns with your branding guidelines.

Land 428
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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

Agents 389
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Washington state could provide guidance for others on buyer broker agreements

Housing Wire

“We are in a very progressive MLS in the Northwest MLS , so we’ve been really trying to stay ahead of all of these concerns with these class-action lawsuits,” said Amber Bills Clarke , broker-owner of The Amber Bills Real Estate Group. At the firm level, we have file reviewers who work off a checklist.

MLS 468
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Zillow or CoStar? NAR settlement terms could determine a winner

Housing Wire

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. Like all of the publicly traded brokerages, Zillow Group saw its stock prices slide, dropping 13.4% If they both become the de facto MLS, that gives the power to all the portals.”

MLS 383
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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.

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Get more real estate buyer leads in 2024

Housing Wire

Use this tool: FloDesk Looking for a way to make your brand pop? It’s perfect for agents, with helpful design and marketing tools tailored for real estate. The platform offers a mix of customizable templates and the option to upload your own designs. They’re perfect for creating emails that truly stand out.

Branding 384
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8 best places to buy real estate leads in 2023

Housing Wire

The program is designed to help agents connect with buyers, improve their brand recognition and convert leads into clients. It allows agents, teams, and brokerages to purchase targeted display ads in chosen ZIP codes, putting them among the top agents on Zillow. The name of the game here is search traffic and lead generation.

Agents 373