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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 432
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Indie brokerage Nationwide Real Estate Executives joins eXp Realty

Housing Wire

Daryl Owen , the founder of top California independent brokerage Nationwide Real Estate Executives , is joining eXp Realty and taking 200 agents along with him. RealTrends couldn’t independently confirm those figures; NRE has not submitted data to the RealTrends brokerage rankings since 2019.

Brokerage 370
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White-label brokerage Side achieves unicorn status

Housing Wire

San Francisco-based real estate brokerage Side announced Monday that they raised $150 million, ushering in a new phase for the four-year-old company. For example, top Beverly Hills luxury producer Ben Bacal started the brand “Revel Real Estate” under the Side brokerage. Presented by: Motto Mortgage.

Brokerage 397
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How to build a comprehensive real estate online presence

Housing Wire

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. First impressions matter, especially in the luxury real estate market.

Brokerage 410
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EXCLUSIVE: The Agency’s new website design goes live

Inman

The first phase of the luxury brand's new website design includes new video assets, imagery and informative pages that are adaptable by location, including new currency and property measurement options, the brokerage exclusively told Inman.

Design 146
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9 tips for high-converting real estate landing pages

Housing Wire

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Get this template Tip #2: Use a clean but striking layout The design of your website should be clean, professional and easy to navigate.

Land 450
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How to Build a Brokerage Brand That Attracts Customers & Agents

The Close

Eight years ago, my partners and I wanted to create a brand that communicated that our brokerage was boutique, current, and fun. We spent thousands of dollars hiring a professional branding team to help us come up with the winning combination of name, logo, and colors for our brokerage. The same is true in branding. “If