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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 422
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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.

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Mortgage Tech Demo Day: Adwerx

Housing Wire

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Brand compliance is built into every stage of the process.

Mortgages 243
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Is Owning a Real Estate Brokerage Profitable?

Marco Santarelli

If you are thinking of starting or expanding your own real estate brokerage, you might be wondering how profitable this business can be. However, with proper planning and execution, real estate brokerages can be highly profitable ventures. Is owning a real estate brokerage profitable? According to a report by IBISWorld, the U.S.

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5 Tips to Bring Your Real Estate Brokerage Into the 21st Century

RIS Media

The real estate brokerage model has its roots in the late 19th and early 20th centuries. Unfortunately, some brokerages are still stuck in the “good old days,” with systems, processes and marketing that haven’t changed much over the decades. Brand your brokerage. Update your brokerage’s technology.

Brokerage 104
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Setting the Stage for Continued Growth

RIS Media

Talk about your decision to join the Berkshire Hathaway HomeServices brand. . I was a land developer first (and still am), but as a land developer and a broker with a small brokerage, the reality is that I could not compete without technology. The post Setting the Stage for Continued Growth appeared first on RISMedia.

Staging 98
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10 ways to use virtual reality technology in your real estate business

Housing Wire

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. For example, Redfin , a real estate brokerage firm, adopts VR to offer virtual walkthroughs of properties with QR codes.